Thursday, April 22, 2021
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SEGD announces new CEO and 2011 Design Awards Jury

SEGD (Society for Environmental Graphic Design)
Names Jessica W. London New CEO

Jessica W. London, the former executive director of the not-for-profit French Heritage Society, comes to SEGD with an extensive background in arts- and design-related fundraising,
communications, public relations, membership development, and management experience, including leadership of cultural institutions in the United States, Canada, and France.

“We’re thrilled to welcome Jessica to SEGD,” says Wayne McCutcheon, principal of Entro Communications (Toronto) and president of SEGD. “We look forward to benefiting from her leadership skills and proven record focusing on development, partnership building, and communications.”

Prior to joining SEGD, London spent four years leading the French Heritage Society, a New York-based group that supports architectural, cultural, and educational programs in France and the U.S. There, she focused on increasing membership and partner constituents, rebranded the organization’s image, and instituted the first annual Internship for French Art at The Metropolitan Museum of Art.

“I look forward to expanding and promoting SEGD’s remarkable programs and resources, securing new partners and sponsors, building membership nationally and internationally, and initiating new ventures that will take SEGD to places it hasn’t been before,” says London. She succeeds Leslie Gallery Dilworth, who retired in June after 12 years as SEGD executive director and CEO.

2011 SEGD Design Awards Jury Named

An international, multidisciplinary jury has been assembled for the 2011 SEGD Design Awards Program. The 2011 competition marks SEGD’s 24th year of recognizing excellence in environmental graphic design.

“As environmental graphic design continues to evolve and impact the built world, the SEGD Design Awards have come to represent the best of our influential field,” says John Lutz, principal of Selbert Perkins Design and chair of the 2011 jury. SPD’s recent work has included projects at McCarran International Airport–Terminal Three, the Dallas Cowboys Stadium, Caesars Spain, and Sony World Headquarters.

Additional jurors:
Tim Fendley
, founder of Applied Information Group (London). Fendley’s clients include Bosch, Ferrari, Gilbert & George, Orange, and Lexus. He has a passion for cities and led the team that invented and proposed Legible London, the city’s award-winning pedestrian wayfinding system.

Edwin L. Hofmann, associate vice president of design at Limited Brands (New York). Hofmann and his team were responsible for creating the Victoria’s Secret flagship stores in New York, Chicago, and Hawaii.

Kate Keating, president and founder of Kate Keating Associates (San Francisco). Keating is currently designing wayfinding programs for numerous medical facilities, including Lucile Packard Children’s Hospital, UCSF Medical Center at Mission Bay, and Sutter Health’s Cathedral Hill Hospital Rebuild. She developed Universal Wayfinding, a system based on numbers for people with limited English proficiency.

Sarah M. Kirchoff, winner of a 2010 SEGD Design Award for her MFA thesis project titled, “The Influence of Context on Message-Making and Audience Reception in Graphic Design.” Kirchoff works as the communications program manager at the Association Montessori International of the United States, formulating the organization’s visual direction.

Ronald A. Loch, vice president of planning and design for the Taubman Company (Bloomfield Hills, Mich.). Ron creates unique concepts and master planning for all new development projects in the pipeline, and provides leadership and guidance to the Taubman Asia team for all planning and design developments internationally. He is currently leading the retail planning and design efforts for City Creek Center in Salt Lake City.

Douglas Morris, principal of Poulin + Morris (New York). Morris’ firm creates award-winning visual communications programs for clients such as the Alliance for Downtown New York, Ann Taylor, Bank of America, and Brooklyn Botanic Gardens. Morris is coauthor of Wayfinding: Designing and Implementing Graphic Navigational Systems.

Robert Probst, dean of the College of Design, Architecture, Art, and Planning at the
University of Cincinnati
. He is a member of the Alliance Graphique Internationale.

About SEGD
Founded in 1973, SEGD (the Society for Environmental Graphic Design) is the global community of people working at the intersection of communication design and the built environment. Through educational programs, research, and publications, SEGD’s mission is to provide learning opportunities and resources for professionals involved in EGD, promote the importance of the discipline in establishing place, and continue to refine standards of practice for the field.

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Judith Rubin
Judith Rubin ([email protected]) is a leading journalist, publicist, strategist, blogger, content marketing specialist and connector in the international attractions industry. She excels at writing about all aspects of design and technical design, production and project management. Areas of special interest include AV integration and show control, lighting design and acoustics, specialty cinema, digital video and world’s fairs. Judith has ties to numerous industry organizations. From 2005-2020 she ran communications, publications and social media for the Themed Entertainment Association (TEA). In 2013, she was honored with the TEA Service Award. She was development director of IMERSA, and co-chair of the 2014 IMERSA Summit. She was publicist for the Large Format Cinema Association in the 1990s, now part of the Giant Screen Cinema Association (GSCA) and has also contributed to the publications of PLASA, IAAPA and the International Planetarium Society. Already making her mark as a magazine and book editor, Judith joined World’s Fair magazine in 1987, which introduced her to the attractions industry. Launching as a freelancer in the mid 1990s she has contributed to dozens of publications and media outlets including Funworld, Lighting&Sound America, Sound & Communications, Urban Land, The Raconteur and The Planetarian. She joined InPark in 2010. Judith earned a Bachelor of Fine Arts from Pratt Institute. She has lived in New York City and the San Francisco Bay Area, and now makes her home in Saint Louis, where she is active in the local arts and theater community.

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