Semnox Solutions, a global provider of integrated technology solutions for the entertainment and leisure industry, has executed a series of outdoor amusement events in Saudi Arabia in partnership with local provider Falco Playhub Solutions. This collaboration marks a milestone as Bright Future International Company, the driving force behind Future Group’s seasonal events, officially transitioned to the Semnox cashless system.
Through the efforts of Falco Playhub Solutions, Semnox deployed its RFID-based solution across three large-scale outdoor events, replacing the client’s previous system. The upgrade includes IP6-rated weatherproof readers built to withstand Saudi Arabia’s extreme and unpredictable climate, delivering reliable and secure performance for year-round use.
“Working with the Falco team on this project has been a great experience,” said Vinayaka Kamath, Business Head, Semnox Solutions. “It’s always exciting to see our solutions making a real difference. We’re proud to support Bright Future International as they continue to grow and bring amazing experiences to families across Saudi Arabia.”
Bright Future International Company organizes more than 20 large-scale seasonal events annually across the Kingdom, welcoming over a million families. The adoption of Semnox’s technology is expected to enhance operational efficiency and improve guest experience with smarter, faster, and more secure transactions.
“Partnering with Semnox on these high-impact events has been a rewarding journey,” said Suyambu Thangam, Director at Falco Playhub Solutions. “The reliability and scalability of their cashless system made it the perfect fit for Bright Future International’s ambitious event portfolio. We’re proud to play a role in elevating guest experiences across Saudi Arabia.”
Falco Playhub Solutions played a key role in the seamless integration of the system, ensuring smooth migration and successful implementation across the client’s operations.
