Semnox Solutions, provider of comprehensive technology solutions for the entertainment and amusement industry, announced the expansion of its U.S. sales team. Phil Showler has been appointed as the FEC Sales Leader for the Americas, while Craig Cohoon and Cierra Kelly have joined as Sales Partners. These strategic additions to the team are set to strengthen Semnox’s presence in the region and drive continued growth.
Showler, who joined Semnox in 2023, has taken on a leadership role in FEC sales and brings over 25 years of experience in the location-based entertainment industry. In his new role, Showler will lead the FEC Parafait sales team across the Americas, leveraging his extensive expertise to expand Semnox’s market reach and enhance client satisfaction.
Cohoon joins Semnox as a Sales Partner, focusing on the North American region. Cohoon, originally from Des Moines, Iowa, began his career in local arcades and has over three decades of experience in the industry. His notable tenure includes leading the sales team at Moss Distributing and serving as President of the Illinois Gaming Machine Operators Association (IGMOA) for four terms.
Kelly also joins Semnox as a Sales Partner. With a strong background as a Business Development Manager in the FEC Business, Kelly is a proven sales professional with a passion for the entertainment industry.
“We are thrilled to welcome Craig and Cierra to the Semnox family, and to have Phil leading our sales team,” said Bepin Jose, President of Semnox Americas. “Their combined expertise and enthusiasm for the industry will undoubtedly strengthen our team and enable us to better serve our clients across the Americas.”
