Monday, April 15, 2024

SimEx-Iwerks FlyRide attraction opens at Branson’s Beyond the Lens

SimEx-Iwerks Entertainment congratulates Beyond the Lens on the opening of FlyRide®, Branson’s newest multi-million dollar attraction.  SimEx-Iwerks has opened two FlyRide® attractions in September.

FlyRide® is a fully immersive ride that allows passengers to experience the authentic and thrilling feeling of flying through wind, mist, scents and space on exciting journeys.  Riders are fully immersed in the action within a huge, curved 4-story high screen. “This is the first attraction of its kind in the world,” said Robin Turner of Frontpage Attractions, parent company of Beyond The Lens. “Our partnership with SimEx-Iwerks Entertainment and MacGillivray Freeman Films has resulted in us delivering a truly world-class experience.  We are confident all visitors to Branson will be amazed and delighted by FlyRide®.”

Fly America”, the attraction’s signature film, was created and produced by SimEx-Iwerks and MacGillivray Freeman Films in close collaboration with Frontpage Attractions. Passengers soar above more than twenty of America’s most awe-inspiring national landmarks giving them a breathtaking flight experience.

Joe Kleiman
Joe Kleiman
Raised in San Diego on theme parks, zoos, and IMAX films, InPark's Senior Correspondent Joe Kleiman would expand his childhood loves into two decades as a projectionist and theater director within the giant screen industry. In addition to his work in commercial and museum operations, Joe has volunteered his time to animal husbandry at leading facilities in California and Texas and has played a leading management role for a number of performing arts companies. Joe previously served as News Editor and has remained a contributing author to InPark Magazine since 2011. HIs writing has also appeared in Sound & Communications, LF Examiner, Jim Hill Media, The Planetarian, Behind the Thrills, and MiceChat His blog, takes an unconventional look at the attractions industry. Follow on twitter @ThemesRenewed Joe lives in Sacramento, California with his wife, dog, and a ghost.

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