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Six Flags & Sony Pictures Entertainment cross-market new Smurfs® movie

Spring break promotion launches “The Smurfs” into Hot Topic stores

GRAND PRAIRIE, Texas, USA /PRNewswire/ — For the second consecutive season, Sony Pictures Entertainment is teaming up with Six Flags Entertainment Corporation (NYSE: SIX), to help launch one of its summer blockbuster films.  The highly anticipated movie, “The Smurfs®,” will be promoted during Spring Break events at all domestic parks in conjunction with an in-store promotion debuting Smurf-branded merchandise at Hot Topic stores nationwide.  “The Smurfs” will be released in theaters nationwide on August 3, 2011.
“Six Flags is thrilled to be working alongside Sony Pictures Entertainment again this season to innovatively showcase the film via our in-park media assets as well as execute a very unique experiential sweepstakes,” said David McKillips, senior vice president, Corporate Alliances for Six Flags. “This campaign demonstrates our ability to strategically target specific demographics with a multi-medium, hands-on approach.”
“After a successful pairing with Six Flags last summer on our worldwide hit film The Karate Kid, we’re very pleased to reprise our relationship and add leading teen retailer, Hot Topic, to this creative, collaborative Spring Break promotion,” said Gregory Economos, senior vice president, Global Consumer Products, Sony Pictures Entertainment.
In support of “The Smurfs,” Sony is bringing Six Flags and Hot Topic stores together to offer customers a retail incentive this spring.  With the purchase of Smurf-branded t-shirts at 200 participating Hot Topic stores across the country, from March 12 to April 25, 2011, customers will receive a $20 discount off general admission to all domestic Six Flags parks.  Additionally, Six Flags will sponsor a sweepstakes at sixflags.com/smurfs, providing Smurf fans the chance to win a 3-day/2-night adventure for two to New York City, Six Flags tickets, plus cash and other prizes. 
The promotion and ticket discount will be supported with a co-branded campaign in all Hot Topic stores and Six Flags using Six Flags Media Networks, which includes Six Flags TV, digital billboards, signage and online inventory.  Sony will also run advertising on Six Flags Media Networks to promote the movie release date, August 3, 2011, later in the summer.
Lafig Belgium is the owner of the rights to produce audio-visual works based on the Smurf universe and of the Smurf worldwide licensing rights (together with IMPS).  Lafig Belgium is controlled by the heirs of Pierre Culliford, better known under his pseudonym Peyo, the author/creator of the Smurfs. For 50 years, the Culliford family has controlled the Smurf characters and all licenses worldwide.
Judith Rubin
Judith Rubin ([email protected]) is a leading journalist, publicist, strategist, blogger, content marketing specialist and connector in the international attractions industry. She excels at writing about all aspects of design and technical design, production and project management. Areas of special interest include AV integration and show control, lighting design and acoustics, specialty cinema, digital video and world’s fairs. Judith has ties to numerous industry organizations. From 2005-2020 she ran communications, publications and social media for the Themed Entertainment Association (TEA). In 2013, she was honored with the TEA Service Award. She was development director of IMERSA, and co-chair of the 2014 IMERSA Summit. She was publicist for the Large Format Cinema Association in the 1990s, now part of the Giant Screen Cinema Association (GSCA) and has also contributed to the publications of PLASA, IAAPA and the International Planetarium Society. Already making her mark as a magazine and book editor, Judith joined World’s Fair magazine in 1987, which introduced her to the attractions industry. Launching as a freelancer in the mid 1990s she has contributed to dozens of publications and media outlets including Funworld, Lighting&Sound America, Sound & Communications, Urban Land, The Raconteur and The Planetarian. She joined InPark in 2010. Judith earned a Bachelor of Fine Arts from Pratt Institute. She has lived in New York City and the San Francisco Bay Area, and now makes her home in Saint Louis, where she is active in the local arts and theater community.

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