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Snoopy, Hello Kitty & Sesame Street populate the 3 zones of "Universal Wonderland" – Universal Studios Japan’s 30,000 m2 expansion for 2012

New “Universal Wonderland” will be located mainly on the former “Land of Oz” area

In spring 2012, Universal Studios Japan will open a new area called “Universal Wonderland,” where guests of all ages – from small children to adults – can have fun with their families. Based on the image of a town where popular characters live, the new area will be established on a spectacular scale as the final segment of the happy surprise-filled Park’s 10th anniversary programs.

Universal Wonderland comprises three zones that feature Snoopy, Hello Kitty and Sesame Street™ characters, respectively. Its total area will be approx. 30,000 m2, which will be wider than the former “Land of Oz” area. There are a variety of elements such as a small children-friendly ride attraction in which even three-year-old children can have fun safely, a play area where children can enjoy playing with soft blocks by piling them up or carrying them around, as well as athletic facilities, a greeting area, shops and restaurants. Not only children but also adults will be satisfied with the Universal Wonderland in terms of its scale and quality. As soon as guests step into the area zone they will feel as if they were inhabitants of the fantastic world of characters in each.

About Universal Wonderland
*Snoopy Studios™

“Snoopy Studios” was established based on the concept of a movie studio where Snoopy as film director shoots films with guests. Another new ride-type attraction for small children will be added to this zone in addition to “Snoopy’s Great Race™”, a very popular attraction since the Park’s Grand Opening.

*Hello Kitty Fashion Avenue
This zone will be established based on the concept that Hello Kitty, just returned from Hollywood, opens a fancy ribbon-themed boutique (ribbons are her favorite!). In this area reproducing the cute and fashionable world of Hello Kitty, a variety of ingenuities are seen everywhere to attract Hello Kitty fans from small girls to mature female guests.

*Sesame Friendly Town
This zone, the widest in “Universal Wonderland”, comprises two spaces: an outdoor space and an indoor space where guests can have fun at ease without worrying about weather. There are ride attractions and play areas featuring Elmo, Cookie Monster, Big Bird and other Sesame Street™ characters in this zone, as well as an area featuring Moppy, a new Sesame Street™ character you can meet only at the Park.


Judith Rubin
Judith Rubin ([email protected]) is a leading journalist, publicist, strategist, blogger, content marketing specialist and connector in the international attractions industry. She excels at writing about all aspects of design and technical design, production and project management. Areas of special interest include AV integration and show control, lighting design and acoustics, specialty cinema, digital video and world’s fairs. Judith has ties to numerous industry organizations. From 2005-2020 she ran communications, publications and social media for the Themed Entertainment Association (TEA). In 2013, she was honored with the TEA Service Award. She was development director of IMERSA, and co-chair of the 2014 IMERSA Summit. She was publicist for the Large Format Cinema Association in the 1990s, now part of the Giant Screen Cinema Association (GSCA) and has also contributed to the publications of PLASA, IAAPA and the International Planetarium Society. Already making her mark as a magazine and book editor, Judith joined World’s Fair magazine in 1987, which introduced her to the attractions industry. Launching as a freelancer in the mid 1990s she has contributed to dozens of publications and media outlets including Funworld, Lighting&Sound America, Sound & Communications, Urban Land, The Raconteur and The Planetarian. She joined InPark in 2010. Judith earned a Bachelor of Fine Arts from Pratt Institute. She has lived in New York City and the San Francisco Bay Area, and now makes her home in Saint Louis, where she is active in the local arts and theater community.

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