Monday, March 20, 2023

Snoopy Lands at Valleyfair Amusement Park to launch Planet Snoopy

SHAKOPEE, Minnesota, USA /PRNewswire/ — On May 14, Snoopy arrived at his new home in grand style — by helicopter. The Minnesota-born beagle flew in to unveil Valleyfair Amusement Park’s newest attraction, Planet Snoopy. The $9 million, 3.5 acre Planet Snoopy features over 20 PEANUTS-themed rides and attractions, including the PEANUTS Playhouse, Snoopy Boutique and Planet Grill.

Immediately before the doors opened to the public, Snoopy and Larry MacKenzie, Valleyfair’s vice president and general manager, accepted the Key to the City of Shakopee from Mayor John. J. Schmitt as well as a proclamation declaring it Valleyfair and Planet Snoopy Day. 

The arrival of Planet Snoopy to the park is fitting because it was Minnesota native, Charles Schulz, who introduced the PEANUTS characters to the country in 1950. “We consider it an honor to welcome Snoopy and his friends to Valleyfair,” says Larry MacKenzie, Vice President and General Manager for Valleyfair. 

Guests will be able to meet the PEANUTS characters daily, with Snoopy, Charlie Brown, Lucy, Linus and Sally, as wandering around their new park. The PEANUTS gang will entertain kids of all ages with “Charlie Brown‘s HOEDOWN” each day in the PEANUTS Showplace and catch a bite before the park opens with the Gang at the character breakfasts beginning June 4.

For more information, directions or to purchase tickets in advance, please visit

Valleyfair opened to the public in 1976. Today, with 90 acres of land, it is the largest amusement park in the Upper Midwest, employing 70 full-time and 1,600 season employees. It is located only 25 minutes southwest of the Twin Cities on County Road 101, just east of Shakopee, Minn. Guests can to enjoy unlimited rides, shows and Soak City Waterpark with daily admission or a season pass. 

Valleyfair is owned and operated by Cedar Fair Entertainment Company, a publicly traded partnership that is listed on the New York Stock Exchange under the symbol “FUN.” In addition to Valleyfair, Cedar Fair owns and operates 10 other amusement parks, six waterparks, one indoor waterpark resort and five hotels. Cedar Fair also operates Gilroy Gardens Family Theme Park in Gilroy, California, under a management contract.
Judith Rubin
Judith Rubin
Judith Rubin ([email protected]) is a leading journalist, publicist, strategist, blogger, content marketing specialist and connector in the international attractions industry. She excels at writing about all aspects of design and technical design, production and project management. Areas of special interest include AV integration and show control, lighting design and acoustics, specialty cinema, digital video and world’s fairs. Judith has ties to numerous industry organizations. From 2005-2020 she ran communications, publications and social media for the Themed Entertainment Association (TEA). In 2013, she was honored with the TEA Service Award. She was development director of IMERSA, and co-chair of the 2014 IMERSA Summit. She was publicist for the Large Format Cinema Association in the 1990s, now part of the Giant Screen Cinema Association (GSCA) and has also contributed to the publications of PLASA, IAAPA and the International Planetarium Society. Already making her mark as a magazine and book editor, Judith joined World’s Fair magazine in 1987, which introduced her to the attractions industry. Launching as a freelancer in the mid 1990s she has contributed to dozens of publications and media outlets including Funworld, Lighting&Sound America, Sound & Communications, Urban Land, The Raconteur and The Planetarian. She joined InPark in 2010. Judith earned a Bachelor of Fine Arts from Pratt Institute. She has lived in New York City and the San Francisco Bay Area, and now makes her home in Saint Louis, where she is active in the local arts and theater community.

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