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Steve Soboroff Selected as Senior Advisor for California Science Center’s Space Shuttle Endeavour Project

Space Shuttle Endeavor

LOS ANGELES USA /PRNewswire-USNewswire/ — Business and community leader Steve Soboroff has been selected by the California Science Center Foundation as senior advisor for its project to transport and permanently exhibit the Space Shuttle Orbiter Endeavour in Los Angeles.

Officials of the California Science Center, located in Exposition Park near downtown, asked for Soboroff’s involvement soon after it was formally awarded the Endeavour, considered one of America’s national treasures, over 20 other applicants nationally.

In a joint statement, California Science Center’s President Jeffrey Rudolph and Foundation Board Chair Tom Soto said, “We are excited about the task of bringing Endeavour home to California, since it will provide an educational platform for the public to celebrate our State’s long time leadership in science, technology, mathematics and engineering. We are confident that it will attract and engage the next generation of California’s and our nation’s workforce in these fields.

“It’s a monumental project, and Steve Soboroff, with his vast experience in stewarding into existence some of the most exceptional projects in our city, will make a great senior advisor. We are delighted to have his expertise, passion and energy to guide us in building awareness and engaging others to ensure the success of this major undertaking.”

Soboroff, whose imprint is all over major Los Angeles projects including Staples Center, city parks and schools, the Expo Center, Playa Vista and the Alameda Corridor, said “I like to help make good things happen in Los Angeles. What Staples Center did for downtown is what the Endeavour promises do for the Exposition Park area, downtown, and all of Southern California. It will bring millions of visitors to Los Angeles and serve as a no-cost educational and science experience for the school kids of our region.”

Endeavour, a $1.7 billion spaceship that flew 25 missions, and was developed and built in Southern California 20 years ago, completed its last voyage into space this past summer. It will be flown to LAX on top of a NASA 747 Shuttle Carrier Aircraft after being prepared for exhibition at the Kennedy Space Center which includes removal of hazardous materials.

Soboroff added, “The planning and logistics for transporting Endeavour from LAX to the California Science Center are nothing short of remarkable.”

About the California Science Center
The California Science Center is a dynamic destination where families, adults and children can explore the wonders of science through interactive exhibits, live demonstrations, innovative programs and awe-inspiring films. Its mission is as follows: “We aspire to stimulate curiosity and inspire science learning in everyone by creating fun, memorable experiences, because we value science as an indispensable tool for understanding our world, accessibility and inclusiveness, and enriching people’s lives.”

Judith Rubin
Judith Rubin ([email protected]) is a leading journalist, publicist, strategist, blogger, content marketing specialist and connector in the international attractions industry. She excels at writing about all aspects of design and technical design, production and project management. Areas of special interest include AV integration and show control, lighting design and acoustics, specialty cinema, digital video and world’s fairs. Judith has ties to numerous industry organizations. From 2005-2020 she ran communications, publications and social media for the Themed Entertainment Association (TEA). In 2013, she was honored with the TEA Service Award. She was development director of IMERSA, and co-chair of the 2014 IMERSA Summit. She was publicist for the Large Format Cinema Association in the 1990s, now part of the Giant Screen Cinema Association (GSCA) and has also contributed to the publications of PLASA, IAAPA and the International Planetarium Society. Already making her mark as a magazine and book editor, Judith joined World’s Fair magazine in 1987, which introduced her to the attractions industry. Launching as a freelancer in the mid 1990s she has contributed to dozens of publications and media outlets including Funworld, Lighting&Sound America, Sound & Communications, Urban Land, The Raconteur and The Planetarian. She joined InPark in 2010. Judith earned a Bachelor of Fine Arts from Pratt Institute. She has lived in New York City and the San Francisco Bay Area, and now makes her home in Saint Louis, where she is active in the local arts and theater community.

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