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TEA prepares to host 5th annual SATE Orlando conference on Experience Design, Sept 22-23

Thierry Coup of Universal Creative will speak at SATE ’11 Orlando 9/22-23
ORLANDO, USA, 19 July 2011 — “The SATE ’11 Orlando Conference on Experience Design hosted by the Themed Entertainment Association (TEA) is a relevant and worthwhile two days for anyone who is or hopes to be professionally connected to the visitor attractions business,” says TEA president Rick Rothschild of FAR Out! Creative Direction. “TEA has arrived at the 20-year mark, and the SATE conference is one of our substantive offerings for sharing and comparing ideas and methodologies across the spectra of Destination, Museum, Architectural and Themed Entertainment industries. We encourage our Experience Design colleagues to join us September 22-23 for SATE ’11 Orlando at SeaWorld.”

Confirmed speakers for SATE ’11 Orlando include:

Thierry Coup and Mike A. West of Universal Creative, Linda Perry-Lube of the American Museum of Natural History, David Cobb of Thinkwell Design Group, Markus Beyr of Kraftwerk Living Technologies, Roberta Perry of Edwards Technologies, Rick Sconyers of Hard Rock Hospitality, Carmen Aguilar of Rockwell Group, Michael Jung and Joe Parinella of Walt Disney Imagineering, Ryan Wyatt of the California Academy of Sciences, Al Cross of PGAV Destinations, Martin Howe of Global Immersion and Kasja Krause of Krause + Sawyer.

Encompassing what TEA defines as the prime components of Experience Design, SATE stands for Story + Architecture + Technology = Experience. SATE ’11 Orlando will be held at Ports of Call, SeaWorld Orlando. TEA reports that last year’s conference was completely sold out.

“The SATE conference connects people to knowledge and opportunity,” says SATE ’11 Orlando conference chair Kile Ozier, Itinerant Creative Executive. “Our industry’s best artistic and technical minds – theme park designers, museum exhibit designers, creative technologists, architects, media producers and more -will meet to address new concepts and formats for the creation of compelling story-based guest experiences. We will also explore a variety of recent outstanding projects. And in a SATE ‘first,’ producers and directors from Broadway, Regional and Theme Park theatre will gather to explore Story in comparative contexts.”

  • Universal Creative: From Autobots to Decepticons, Minions and the 8th Wonder of the World
  • Story and the Art of Theatre: Broadway and Off, Regional and Back, Behind the World’s Iconic Berms. How is Story Respected, Protected, Projected?
  • Sensations: Exploring how Sensory Design in Hospitality is Enhancing the Experience of Space
  • Interpretive Storytelling: The Art of Weaving Facts into Fascination
  • The Use of Technology to Create a Compelling, Personalized Experience in a Group Environment
  • Digital Dome Stories
  • The Architecture of Engagement
  • Placemaking on the world’s biggest cruise ships
About SATE (Storytelling + Architecture + Technology = Experience)
SATE is a professional design conference presented by the Themed Entertainment Association (TEA) annually since 2007.The mission of SATE is to stimulate dialog among the makers of compelling places and guest experiences, reaching across a broad range of creative disciplines and market sectors within the attractions industry. SATE provides an environment to share diverse ideas and concepts, to challenge and inspire, and to discover collaborative opportunities. A European counterpart to SATE Orlando, the first SATE Europe, was organized earlier this year in Amsterdam by the TEA Europe & Middle East Division.

SATE is organized by a volunteer committee of TEA leaders in conjunction with TEA staff. The SATE ’11 Orlando committee chair is Kile Ozier, Itinerant Creative Executive and co-chair is Larry Tuch of Narrative Concepts. SATE 2011 sponsors include Electrosonic, VOA, Thorburn Associates, Falcon’s Treehouse, Birket Engineering and Kile Ozier.

About TEA
The TEA (Themed Entertainment Association) is an international nonprofit alliance founded in 1991 and based in Burbank, Calif. TEA represents some 7,000 creative specialists, from architects to designers, technical specialists to master planners, scenic fabricators to artists, and builders to feasibility analysts working in more than 680 firms in 39 different countries. TEA presents the annual Thea Awards and the TEA Summit and hosts the annual SATE conferences (Story, Architecture, Technology, Experience). TEA also produces a variety of print and electronic publications, including the TEA/AECOM Theme Index, TEA Project Development Guidelines, and TEA Annual & Directory. Visit Connect with TEA on Facebook and LinkedIn.

Judith Rubin
Judith Rubin
Judith Rubin ([email protected]) is a leading journalist, content marketing specialist and connector in the international attractions industry. She reports on design and technical design, production and project management, industry trends and company culture. From 2005-2020 she ran communications and publications for the Themed Entertainment Association (TEA). In 2013, she was honored with the TEA Service Award. She was development director of IMERSA and publicist for the Large Format Cinema Association, and has contributed to the publications of PLASA, IAAPA and the International Planetarium Society. Judith joined World’s Fair magazine in 1987, which introduced her to the attractions industry. She joined InPark in 2010. Judith earned a BFA from Pratt Institute. She has lived in Detroit, New York, Oakland, and now Saint Louis, where she is active in the local arts community.

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