Monday, July 15, 2024

First ever THE GAMEROOM Powered by Hasbro to open at American Dream

American Dream announced the grand opening of the world’s very first THE GAMEROOM Powered by Hasbro, set for June 26. The 41,500-square-foot entertainment center offers an energetic and vibrant atmosphere featuring arcade games, attractions, retail and full-service dining, anchored by Hasbro brands.

Guests are invited to embark on a journey filled with competition, treats and fun as they engage with titles such as BATTLESHIP, CANDY LAND, G.I. JOE, TRIVIAL PURSUIT, CLUE, MONOPOLY and TRANSFORMERS, among others.

“We are ecstatic to bring iconic Hasbro brands to life through this interactive family-friendly facility at American Dream,” said Bryan Gaus, Senior Vice President and General Manager of American Dream. “This is a can’t-miss destination, captivating guests of all ages with an unforgettable experience where nostalgia meets joy.”

“Hasbro has a rich 100-year legacy of creating magic through play with an iconic portfolio of beloved brands. At the end of the day, we’re in the business of play, and we strive to deliver gaming experiences that are fun to play, fun to watch and fun to share for our multi-generational fanbase. That’s exactly what we’ve created with THE GAMEROOM,” said Matt Proulx, Senior Vice President of Global Experiences, Partnerships and Music at Hasbro. “Whether it’s a round of laser tag at the G.I. JOE Battle Station for adrenaline-pumping fun or a delicious meal and drinks at the stunning Game Bar, there is something for every member of the family at THE GAMEROOM. We look forward to welcoming guests for a day of fun, connection and play when doors open this month!”

Key highlights include:

G.I. JOE Battle Station

Gear up and get ready to experience laser tag at the adrenaline-pumping G.I. JOE Battle Station. Designed for up to 28 players, Team COBRA and Team G.I. JOE battle it out in a chemical plant setting full of exhilarating twists and turns. Choose your side and ignite your competitive spirit to determine who will win.

Ultimate Rollergames

Get hyped for Ultimate Rollergames and test your skills on nine tech-forward game lanes that each showcase a different Hasbro brand like TRANSFORMERS, CANDY LAND, BATTLESHIP, and MONOPOLY. Compete with up to five friends or aim for a new personal high score as you journey through this combination of classic favorites.


Indulge in decadent shakes inspired by the whimsical world of CANDY LAND, adorned with a variety of colorful and mouthwatering topping options.


Enjoy appetizers, entrees and desserts in an immersive themed full-service restaurant filled with inspiration from games. For younger guests, there is a Hungry Hungry Kiddos menu, and the adults can unwind with a craft cocktail at the Game Bar.

Arcade Reimagined

Embark on a gaming journey as you explore a highly curated collection of arcade games, designed to cater to diverse gaming preferences. Rediscover classics, elevated to an entirely new level, and embrace the thrill of a wide range of gaming options that will captivate both nostalgic gamers and those seeking thrilling new adventures.

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