Thursday, November 30, 2023

The Henry Ford Selects SIGMA as Marketing Partner

Montage of exhibit images from The Henry Ford
ROCHESTER, N.Y.–(BUSINESS WIRE)–SIGMA Marketing Group announced that it has been retained by The Henry Ford to help build stronger relationships with current and prospective members, using data-driven insights and advanced marketing technology to develop a comprehensive member engagement plan. 
SIGMA will partner with The Henry Ford to develop insights about key member and visitor groups to understand how well the attraction’s membership communications serve their needs. Building from these insights, SIGMA will work with The Henry Ford to develop new strategies which will enable more personalized communications and lay the groundwork for innovative programs in the future. 
SIGMA will also support The Henry Ford as they assess which combination of marketing automation and database technology can best empower and transform their future marketing efforts. 
“At The Henry Ford we are trying to make sure our members have the most outstanding experience every day, and SIGMA stood out for their focus on using valuable customer insights to make our member communications more relevant, effective and cost-efficient — helping us find just the right innovative mix of technology to serve our members and improve the ways we engage with our membership over time.” said Betty Speyer, team leader for membership at The Henry Ford. “They will be a partner through every step of the process as we fine-tune our efforts and investments in building great member relationships.”
About The Henry Ford
The Henry Ford, in Dearborn, Michigan, is a National Historic Landmark that celebrates American history and innovation. Five distinct attractions at The Henry Ford draw more than 1.5 million visitors annually: Henry Ford Museum, Greenfield Village, The Ford Rouge Factory Tour, The Benson Ford Research Center and The Henry Ford IMAX Theatre. 
About SIGMA Marketing Group
SIGMA Marketing helps clients like Xerox, Nationwide, AAA and Citizens Bank engage with their customers through Analytics + Strategy + Technology with direct and digital solutions that focus on multichannel marketing strategies, data and technology integration, web analytics and sales enablement. 

Judith Rubin
Judith Rubin
Judith Rubin ([email protected]) is a leading journalist, content marketing specialist and connector in the international attractions industry. She reports on design and technical design, production and project management, industry trends and company culture. From 2005-2020 she ran communications and publications for the Themed Entertainment Association (TEA). In 2013, she was honored with the TEA Service Award. She was development director of IMERSA and publicist for the Large Format Cinema Association, and has contributed to the publications of PLASA, IAAPA and the International Planetarium Society. Judith joined World’s Fair magazine in 1987, which introduced her to the attractions industry. She joined InPark in 2010. Judith earned a BFA from Pratt Institute. She has lived in Detroit, New York, Oakland, and now Saint Louis, where she is active in the local arts community.

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