Friday, October 7, 2022

Themed Entertainment Association releases SATE Europe conference program details

TEA’s SATE conference, held annually in Orlando for several years, now has a separate European event as well. The first SATE Europe will be held at the Heineken Experience in Amsterdam, Netherlands, 16-17 June, 2011. 
SATE Europe is organized by the Themed Entertainment Association‘s Europe & Middle East Division, headed by Philip Hartley of Philip Hartley Associates Ltd. Conference chair is Jan Maarten de Raad of Joravision.
Keynote speaker is Disney legend and TEA Lifetime Achievement honoree Marty Sklar of Marty Sklar Creative.
SATE is organized around four critical areas for attraction success:
  • Storytelling
  • Architecture
  • Technology
  • Experience
Storytelling Sessions
  • Chair: Hester Kloosterboer, The Smile of Experience
  • Co-Chair: Marjolein van de Stolpe, Joravision
  • Steve Hearn, Dolfinarium Harderwijk 
  • Bob Rogers, BRC Imagination Arts
    John Ruish, Show and Concept Developer 
  • Marty Sklar, Marty Sklar Creative
Architecture Sessions
  • Chair: Alan Wilkinson, Electrosonic Ltd.
  • Co-Chair: Evelyne Villame, Loisirs & Marketing
  • Denis Laming, Denis Laming Architecture 
  • Michel Linet-Frion, Center Parcs
    Jacques Ferrier, Jacques Ferrier Architectures 
  • Ray Hole, Ray Hole Architects
  • Peter Slavenburg, NorthernLight (Amsterdam)
Technology Sessions
  • Chair: David Willrich, D.J. Willrich Ltd.
  • Co-Chair: Kevin Murphy, Event Communications Ltd.
  • Michael Finney, Thinkwell Design & Production 
  • Ray Hole, Ray Hole Architects
    Dave Patten, NMSI 
  • Robert Wyatt, Artisan Design
Experience Sessions
  • Chair: Lesley Morisetti, LM Associates
  • Co-Chair: Juliana Delaney, Continuum Group
  • Tim Baker, Touchstone Research 
  • Duncan Campbell, Merlin Entertainments
    Dirk Lubbers, The Heineken Experience 
  • Tony Sefton, Founder, Vision XS

Registration Info
TEA Member: €375
Non-Member: €575
RECON Member: €475 

Students: Please contact Gene Jeffers, [email protected] to inquire about a limited number of student scholarships for SATE Europe.
Note: Space is limited for this event. Registrations will be on a first come, first served basis.
Register online at the TEA Box Office
Once registered, you will then be contacted to confirm your registration and payment details. Registration is not complete until full payment is received.

Hotel Info
A block of rooms with special conference pricing is being held for a limited time at the NH Amsterdam Centre Hotel (not to be confused with the NH City Centre Hotel
in Amsterdam). This hotel (Amsterdam Centre) is within walking distance of The Heineken Experience. There are a number of other hotels in the area, and online searches may provide additional hotels and rates for attendees. NH Amsterdam Centre Hotel Booking website.

Judith Rubin
Judith Rubin
Judith Rubin ([email protected]) is a leading journalist, publicist, strategist, blogger, content marketing specialist and connector in the international attractions industry. She excels at writing about all aspects of design and technical design, production and project management. Areas of special interest include AV integration and show control, lighting design and acoustics, specialty cinema, digital video and world’s fairs. Judith has ties to numerous industry organizations. From 2005-2020 she ran communications, publications and social media for the Themed Entertainment Association (TEA). In 2013, she was honored with the TEA Service Award. She was development director of IMERSA, and co-chair of the 2014 IMERSA Summit. She was publicist for the Large Format Cinema Association in the 1990s, now part of the Giant Screen Cinema Association (GSCA) and has also contributed to the publications of PLASA, IAAPA and the International Planetarium Society. Already making her mark as a magazine and book editor, Judith joined World’s Fair magazine in 1987, which introduced her to the attractions industry. Launching as a freelancer in the mid 1990s she has contributed to dozens of publications and media outlets including Funworld, Lighting&Sound America, Sound & Communications, Urban Land, The Raconteur and The Planetarian. She joined InPark in 2010. Judith earned a Bachelor of Fine Arts from Pratt Institute. She has lived in New York City and the San Francisco Bay Area, and now makes her home in Saint Louis, where she is active in the local arts and theater community.

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