Therme Group announced the appointment of Rainer Maelzer as Chief Entertainment Officer. In this role, Maelzer will lead the development and global execution of Therme Group’s next-generation of recreational experiences, focused on redefining how dynamic water-based attractions are integrated into the broader landscape of wellbeing, across its growing portfolio of destinations worldwide.
Maelzer brings decades of experience at the intersection of innovation, engineering, and guest experience. Prior to joining Therme Group, he co-founded wiegand.maelzer GmbH, the company behind the signature attraction systems featured across Therme Group entertainment projects and previously served as President of WhiteWater ERA. He is also the co-inventor of industry-defining attractions including the award-winning SlideWheel.
“Rainer brings a unique global perspective to Therme Group as we continue to evolve immersive experiences centered on wellbeing, connection, and shared experiences for guests of all ages,” says Robert Hanea, Founder and Chief Executive Officer of Therme Group. “His expertise in developing world-class attractions and experiential environments will be instrumental as we expand Therme destinations internationally, helping shape engaging, family-oriented spaces that blend innovation, recreation and wellbeing.”
In addition to his role as Chief Entertainment Officer, Maelzer will remain closely involved with Therme Ent GmbH, the specialized innovation and project company responsible for shaping the creative and operational foundation of Therme Group’s entertainment offerings globally. Serving as a centralized hub for innovation and expertise, Therme Ent oversees concept development, design coordination, project delivery, and long-term standards across quality, safety, and sustainability — ensuring a consistent, scalable, and globally distinctive identity across all Therme destinations.
“I’m honored to be joining Therme Group at such an exciting moment in its global expansion,” says Maelzer. “Therme is redefining how entertainment, wellbeing, and human connection can come together through immersive experiences designed for guests of all ages. I look forward to helping shape the next generation of destinations worldwide, and create a perfect harmony and symbiosis between the company’s unique architecture and its attractions.”
