Friday, January 28, 2022

Threshold Entertainment collaborates with Baywatch creator to create attraction based on iconic TV series

Threshold Entertainment’s Larry Kasanoff has teamed with Fremantle and Baywatch co-creator, Michael Berk, to launch free-standing, immersive Baywatch “theme park” rides in major tourist destinations throughout the world.

Threshold has built numerous global theme park attractions based on world-famous IPs such as Marvel, Spiderman, LEGO, Star Trek and Justice League, for parks including Disney, Universal and LEGOLAND around the world. Now, Threshold will build a Baywatch “theme park attraction.” But it won’t go in a theme park.

Using new technology, Baywatch Immersive Experiences will be located in highly trafficked tourist destinations like Las Vegas, Leicester Square in London, Times Square in New York and Xian Tian Di in Shanghai.

“The world becomes our theme park,” said Threshold CEO Larry Kasanoff. “Baywatch is one of the most popular TV shows in history that over a billion people worldwide have loved to watch. Now, they can ‘live it’ through our attraction. We’re elated to be creating this Immersive Baywatch Experience with Fremantle and Michael.”

The Baywatch Immersive Experience features a pre-show in Baywatch Lifeguard HQ, preparing you for your final test as a Baywatch Lifeguard in your own tower on the busiest day of summer. You won’t be in your tower long as an array of life-or-death rescues will demand every ounce of your heroic lifesaving abilities.

The 4D motion seat ride will put guests on a wave runner crashing through surf and slaloming pier pilings.

To run in slow motion alongside you, and back you up as you heroically save lives, Threshold will launch a worldwide casting search to find a new International Team of athletic Baywatch Lifeguards.

“I’m thrilled to be working with Larry and his Threshold team to amplify Baywatch from a passive experience watching a TV show, to an active, visceral experience where you actually ‘feel’ the adrenalin rush, exhilaration and euphoria of saving lives as a Baywatch Lifeguard!” said Baywatch co-creator Michael Berk.

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