Thursday, February 29, 2024

Toverland Adds Management Staff

In order to facilitate further growth and expansion of Toverland, a new managing board member has been appointed: Mr. Pieter Cornelis PhD, director of ‘strategy and development’, starting the 12th of October. He will focus on the development and execution of plans for the park in the coming years. Caroline Maessen, CEO, will still be responsible for the current park and organization. 

This year, Toverland celebrated its 10-year anniversary. In that decade, the park has grown year after year, and now receives more than half a million visitors annually. Jean Gelissen is the owner of the theme park, and creative father of the successful concept: “More and more families find their way to our park, and have an amazing day 365 days a year, in any kind of weather. This year we are expecting yet another wonderful number of visitors”. Besides an indoor area with dozens of attractions, the park also boasts numerous outdoor attractions, among which the highest and fastest wooden rollercoaster in the Benelux.

In the coming years, Toverland will e.g. add several new attractions, especially in the outdoor area. To this end, the first grounds have recently been purchased. Investments will be more and more focused on families with children above the age of 12. All these attractions, as well as the wooden rollercoaster, will have their own themes and stories. The end goal is to double the number of visitors in the next 10 years. The plans also provide room for overnight accommodation.

Theme park veteran Pieter Cornelis (45) is a known face in the attractions world. In May 2011, he received a PhD from the universities of Tilburg and Tarragona, for his research into the effects of investments in European theme parks. Earlier, Cornelis was Head of Research at Efteling, and university lecturer in Leisure Studies. Within Toverland, he will also be responsible for marketing, communication, sales, entertainment, and Imagineering.


Martin Palicki
Martin Palicki
Martin Palicki owns and publishes InPark Magazine. Started in 2004, InPark Magazine provides owners and operators the perspective from "in"side the "park." Martin has also written for publications like Sound & Communications, Lighting & Sound America, Attractions Management and others. Martin has been featured in Time Magazine, and Folio. Martin lives in Milwaukee, Wisconsin, USA.

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