Sunday, June 16, 2024

Toygroup continues partnership with Angry Birds indoor playgrounds

Finland’s indoor playground manufacturer Toygroup Finland Oy and Rovio Entertainment Corporation announced the renewal of their partnership which started in 2018, in an agreement facilitated by Angry Birds’ global licensing agency IMG. Under the new deal, the two companies will develop and create Angry Birds themed indoor playgrounds for public spaces in Europe.

Over the last decade, Angry Birds has emerged as one of the most popular mobile game franchises in the world, attracting diverse audiences to its versatile portfolio of games, movies, series, consumer products and parks. The new indoor playgrounds aim to utilize the expansive Angry Birds universe to create an immersive and interactive experience for children and parents.

Designed for the FEC, restaurant, hotel and tourism industry, a completely new Angry Birds indoor playground concept will be presented at IAAPA Expo Europe in Vienna, Austria, in September 2023.

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