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Transmedia: Universal Studios adapts Wes Craven’s "Scream" IP for Halloween Horror Nights

UNIVERSAL CITY, Calif., Aug. 16, 2011 /PRNewswire/ — “Terror Tram: Scream 4 Your Life,” based on the latest installment of Wes Craven’s “Scream” film series, will unleash the iconic “Ghostface Killer” on the world-famous backlot during Halloween Horror Nights® at Universal Studios Hollywood(SM).

Mirroring the “Scream 4” film concept of a “movie-within-a-movie” theme, the “Terror Tram: Scream 4 Your Life” experience will introduce guests to the fictional “Stab” slasher film franchise and beckon them to visit the production of “Stab 8,” currently “shooting on location on the backlot.”

The fantasy world of the movie collides with reality when aboard “Terror Tram: Scream 4 Your Life” guests are transported through Universal’s famed backlot—-the heart of the world’s most famous horror moviemaking studio—and find themselves being stalked by one of the most dangerous slashers in horror history: Ghostface.

“Terror Tram: Scream 4 Your Life” casts guests as victims in this living horror film and elevates the “Halloween Horror Nights” experience to astounding new levels of blood-curdling realism.

To create the ultimate “Halloween Horror Nights” nightmare, Universal Studios Hollywood assembled a horror “dream team” of filmmakers and stars who are serving as creative consultants to Universal’s Creative Director, John Murdy. The team includes director, writer, producer and actor Eli Roth, who will present the new maze, “Eli Roth’s Hostel: Hunting Season,” the legendary rocker Alice Cooper, who will present “Alice Cooper: Welcome to My Nightmare,” and multi-platinum recording artist and filmmaker Rob Zombie who returns with “Rob Zombie’s House of 1000 Corpses: In 3D ZombieVision.” “The Thing: Assimilation,” inspired by Universal Pictures’ upcoming thriller, will add to the Hollywood horror clout.

“Halloween Horror Nights” 2011 will bring unprecedented star power to an array of unrivaled, film production quality mazes uniquely themed to today’s most definitive horror properties and deliver the most compelling, spine-chilling, haunted attractions. All-new terror filled “scare zones,” original shows and the popular “Terror Tram: Scream 4 Your Life” will be among the “Halloween Horror Nights” offerings.

The theme park’s favorite thrill-ride attractions will also remain open for “Halloween Horror Nights,” one with a menacing twist. “Jurassic Park® In the Dark” makes its seasonal debut, while guests can still enjoy favorites like “The Simpsons Ride™” and “Revenge of the Mummy(SM) – The Ride.”

Updates on “Halloween Horror Nights” are available at Halloween Horror Nights.com and also on Twitter and Facebook, as Creative Director John Murdy reveals a running chronicle of exclusive information. Fans are invited to follow John Murdy on Twitter at: Twitter.com/HorrorNights or via Facebook at: “Halloween Horror Nights – Hollywood (Official).”

“Halloween Horror Nights” will take place on select nights beginning September 23 and continue on September 24, 30; October 1,7, 8,9, 14, 15, 16, 20, 21, 22, 23, 27, 28, 29, 30, 31.

Universal Studios Hollywood is a unit of the Universal Parks & Resorts division of NBCUniversal. NBCUniversal is one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. Comcast Corporation owns a controlling 51% interest in NBCUniversal, with GE (NYSE: GE) holding a 49% stake.

Judith Rubin
Judith Rubin ([email protected]) is a leading journalist, publicist, strategist, blogger, content marketing specialist and connector in the international attractions industry. She excels at writing about all aspects of design and technical design, production and project management. Areas of special interest include AV integration and show control, lighting design and acoustics, specialty cinema, digital video and world’s fairs. Judith has ties to numerous industry organizations. From 2005-2020 she ran communications, publications and social media for the Themed Entertainment Association (TEA). In 2013, she was honored with the TEA Service Award. She was development director of IMERSA, and co-chair of the 2014 IMERSA Summit. She was publicist for the Large Format Cinema Association in the 1990s, now part of the Giant Screen Cinema Association (GSCA) and has also contributed to the publications of PLASA, IAAPA and the International Planetarium Society. Already making her mark as a magazine and book editor, Judith joined World’s Fair magazine in 1987, which introduced her to the attractions industry. Launching as a freelancer in the mid 1990s she has contributed to dozens of publications and media outlets including Funworld, Lighting&Sound America, Sound & Communications, Urban Land, The Raconteur and The Planetarian. She joined InPark in 2010. Judith earned a Bachelor of Fine Arts from Pratt Institute. She has lived in New York City and the San Francisco Bay Area, and now makes her home in Saint Louis, where she is active in the local arts and theater community.

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