Tuesday, October 4, 2022

Urban Air signs new franchises, signaling growth for FECs

Urban Air Adventure Park, adventure park operator and part of the children’s franchise growth-focused platform Unleashed Brands, has signed 31 new franchise agreements in the past six months. Company executives say the growth is fueled by strong multi-unit operators seeing tremendous opportunity in the family entertainment industry as families are looking for meaningful and active ways to connect socially offline.

In June alone, Urban Air signed 10 new agreements that will bring parks to Huntsville, AL; Mesa, AZ; Panama City, FL; Plainfield, IN; Wilmington, NC; Myrtle Beach, SC; Woodbridge, VA; and Milwaukee, WI. Urban Air is seeing a spike in multi-unit, multi-brand franchisees with deep roots in the franchised childcare space such as The Goddard School, The Learning Experience and Primrose Schools, all who want to diversify their franchise portfolios and bring a new family-oriented business to their local communities.

Photo courtesy of Urban Air Adventure Park.

The 31 new units represent 24 unique franchise groups. In addition to expanded reach in several prominent states including Texas, Florida, Georgia, North Carolina, and New Jersey, this new wave of deals will increase Urban Air’s presence in the Pacific Northwest with park debuts in Washington and Montana, where the market is particularly underserved for family entertainment.

Just this month, the team behind Urban Air announced the formation of Unleashed Brands, a new global growth-focused platform that aims curate and expand a portfolio of brands to provide safe, fun and enriching environments that help kids learn, play and grow. The first brand announced as part of the platform is Snapology, the premier franchise brand offering STEAM — Science, Technology, Engineering, Arts and Mathematics — programs for kids. Snapology will leverage space throughout Urban Air giving the Snapology brand a permanent home to deliver its world-class camps, birthday parties, and STEAM courses.

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