Wednesday, February 28, 2024

Van Gogh: The Immersive Experience returns to Naples re-imagined in the Church of San Potito

The international exhibition Van Gogh: The Immersive Experience returned to Naples on January 2 in a renovated form in the seventeenth-century Church of San Potito to celebrate the 170 years since the birth of the artist.

After the success of Claude Monet: The Immersive Experience, which animated the Church of San Potito comes the colorful experience dedicated to the beloved Vincent Van Gogh.

The exhibition arrives in the Neapolitan city after enthusing 5,000,000 visitors worldwide between Belgium (Brussels), China (Beijing and Hanghzou), Israel and England (London, York and Leicester), the United States (New York and Washington) and Naples. Exhibition Hub, a Brussels company specializing in the design and production of immersive exhibitions, offers an alliance between culture and technology. A traveling exhibition that becomes site-specific thanks to the fusion with the place that hosts it and transforms each time before the eyes of the visitor.

Van Gogh: The Immersive Experience is a 360-degree digital art experience. The audience is invited to participate in a breathtaking journey into the world of Vincent Van Gogh. The exhibition combines digital art, educational information and virtual reality to offer a real immersive experience.

The heart of the exhibition is a completely immersive room, with a digital show. Sixty projectors give life to 350 Van Gogh masterpieces on an area of 1,000 square meters (10,760 square feet). Projections animate the floor and all the walls around visitors, who “enter the paintings.” The sound and light show takes place in a loop.

Van Gogh: The Immersive Experience offers a space dedicated to the study of Van Gogh’s pictorial art. The visitor is invited to watch a 5-minute documentary that provides information on the techniques used by the artist. Another room reconstructs Van Gogh’s masterpiece The Bedroom. There are many information panels about the life and work of the artist along the way.

The experience ends with a virtual reality (VR) experience which gives visitors an even deeper dive into Van Gogh’s mind, allowing them to live a day of his life.

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