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VRstudios’ Attraction Management Platform to power new VR experiences at Dave & Busters


June 6, 2018 — VRstudios® announced today the deployment of their VRcade® Attraction Management Platform (AMP™) to operate and manage the new Dave & Buster’s multi-player VR attraction platform, featuring Jurassic World. AMP’s cloud-based architecture and enterprise features enable it to centrally manage and power the attraction at over 110 locations, making it the world’s largest deployment of commercial multi-player VR.

The AMP deployment is the result of a larger project between VRstudios and Dave & Buster’s. Working together from the inception of the new VR attraction project, VRstudios was entrusted to manage the sourcing and integration of all the key components of the attraction including the proprietary simulator, VR hardware, motion control software, content and management platform. In addition, the two companies continue to work together to produce additional content experiences for the custom system.

The Dave & Buster’s deployment benefits from the AMP strategy to deliver an enterprise-class management platform specifically designed for LBE operators, by integrating best-in-class hardware, software and commercial VR content, combined with multiple customizations to enable a turnkey solution, streamline the deployment and simplify the daily operations. AMP is the centralized user interface for the proprietary system including integrations for motion control, system operation, status monitoring, content management and customer line management with SMS notifications. The local operator runs the attraction through a small tablet with touchscreen access to functionality locked to the profile of the specific employee. AMP’s enterprise employee management module also enables centralized tracking and logins for hundreds of employees across all the Dave & Buster’s locations.

“We are honored to be a trusted partner to Dave & Buster’s, the leading restaurant/entertainment complexes in North America,” said Kevin Vitale, VRstudios CEO. “Their new attraction is a breakthrough for extending commercial availability of true multI-player virtual reality to locations around the country. AMP enables the seamless integration of technology and content from best-in-class providers including Hewlett-Packard, HTC, Universal Studios and The Virtual Reality Company.”

“We’ve been very thoughtful and particular about how we introduce VR attractions to our stores, and it was critical that we engage with a trusted partner and technology leader in commercial VR systems,” said Kevin Bachus, SVP Entertainment & Games Strategy. “We have a longstanding relationship with VRstudios. They are a pioneer of multi-player VR attractions for location-based entertainment, and we’ve capitalized on that experience for both their enterprise technology and managing the large-scale integration of our unique attraction.”

The new Jurassic World VR Expedition will be available starting on June 14 at all Dave & Buster’s locations.

Joe Kleiman
Joe Kleimanhttp://wwww.themedreality.com
Raised in San Diego on theme parks, zoos, and IMAX films, InPark's Senior Correspondent Joe Kleiman would expand his childhood loves into two decades as a projectionist and theater director within the giant screen industry. In addition to his work in commercial and museum operations, Joe has volunteered his time to animal husbandry at leading facilities in California and Texas and has played a leading management role for a number of performing arts companies. Joe previously served as News Editor and has remained a contributing author to InPark Magazine since 2011. HIs writing has also appeared in Sound & Communications, LF Examiner, Jim Hill Media, The Planetarian, Behind the Thrills, and MiceChat His blog, ThemedReality.com takes an unconventional look at the attractions industry. Follow on twitter @ThemesRenewed Joe lives in Sacramento, California with his wife, dog, and a ghost.

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