Nov 20, 2012 Joe Kleiman Uncategorized Comments Off on Winners Big and Small Abound at IAAPA’s Brass Ring Awards
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Iceploration, Busch Gardens Tampa |
Alexandria, VA — The International Association of Amusement Parks and Attractions (IAAPA) Brass Ring Awards, recognizing the best of the best in the attractions industry, brought hundreds of finalists from amusement parks, water parks, zoos, aquariums, museums, and family entertainment centers around the world to hear the 2012 IAAPA Brass Ring Award winners announced. The ceremony took place in the IAAPA Theatre presented by the Wanda Group located on the IAAPA Attractions Expo 2012 trade show floor.
MARKETING EXCELLENCE
*Some marketing awards are divided into the following class distinctions:
Class 1: Family Entertainment Centers (FECs) and attractions with annual attendance less than 250,000
Class 2: Zoos and aquariums
Class 3: Amusement parks and attractions—including water parks—with annual attendance of 250,001-1 million
Class 4: Amusement parks and attractions—including water parks—with annual attendance of more than 1 million
Television Commercial
Class 1: Triple Play Family Fun Park, Hayden, Idaho, USA; www.3play.com
Class 2: St. Louis Zoo, St. Louis, Missouri, USA; www.stlzoo.org
Class 3: Calgary Stampede, Calgary, Alberta, Canada; www.calgarystampede.com
Class 4: Grona Lund, Stockholm, Sweden; www.gronalund.com/en
Radio Commercial
Class 1: Triple Play Family Fun Park, Hayden, Idaho, USA; www.3play.com
Class 2: The Florida Aquarium, Tampa, Florida, USA; http://www.flaquarium.org
Class 3: Elitch Gardens, Denver, Colorado, USA; elitchgardens.com
Class 4: Legoland California, Carlsbad, California, USA; Carlsbad, California, USA; california.legoland.com
Public Relations Programming
Class 1: Adventure Landing, Jacksonville Beach, Florida, USA; www.adventurelanding.com
Class 2: Cleveland Metroparks Zoo, Cleveland, Ohio, USA; www.clemetzoo.com
Class 3: Six Flags America, Upper Marlboro, Maryland, USA; www.sixflags.com/america
Class 4: Dollywood, Pigeon Forge, Tennessee, USA; www.dollywood.com
Outdoor AdvertisingHopi Hari, Sao Paulo, Brazil; www.hopihari.com.br/home/
Integrated Marketing
Detroit Zoological Society, Detroit, Michigan, USA; www.detroitzoo.org
Digital Marketing
Ocean Park Hong Kong, Aberdeen, Hong Kong, SAR, China; www.oceanpark.com.hk
North America
Funspot America, Orlando, Florida, USA; www.funspotattractions.com/Impact Award
recognizes the best new product or service in the amusement parks and attractions industry.Image Award
given to the best exhibit based on booth design, branding, staffing and overall appeal at IAAPA Attractions Expo.100 – 299 square feet
Themendous, Booth #1067, Union City, New Jersey, USA;
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