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Zhonghong Real Estate signs Thinkwell to Design Monkey Kingdom Theme Park for Beijing

Beijing, China – Monkey King Co. Ltd, a subsidiary of the real estate, financial and cultural industry investment enterprise Zhonghong Real Estate has appointed Thinkwell Group as the design firm for the highly immersive Monkey Kingdom theme park slated to open in 2014. The USA based design firm has been collaborating with Zhonghong on the strategy, concept, master plan and attraction development for the park since mid 2010.
With a total investment of 10billion RMB ($1.53billion USD) and the Monkey Kingdom theme park at its core, the project will include conference centers, hotels, exhibition halls, retail, residential and culturally significant entertainment, making this property the ultimate convergence of business, culture, relaxation and tourism opportunities. The overall project covers a total area of about 4500 mu with ample land for additional mixed-use development. The site is located about 55 km from downtown Beijing at the west area of Honglou Lake tourist area in Honglouzhen village of Huairou District.
“By integrating our traditional culture with modern theme park technology, this project will provide Beijing with a Disney quality park that tells the stories important to China.” Says Chairman Wang of Zhonghong Group “Thinkwell will provide the theme park expertise while our team insures the traditional culture of China is properly represented making this a perfect partnership.”
Based in Burbank California, home to most of the major motion picture studios in the United States, Thinkwell is an award-winning leader in the creation of immersive experience-based projects for theme parks, museums, retail and resort destinations worldwide. Over the next three years, Thinkwell’s responsibilities will include design and creative management of every aspect of the Monkey Kingdom theme park development.
“Chairman Wang is a true visionary leader, the support from the Beijing government and Huairou government for this world-class project is a testament to that,” stated Thinkwell’s Chairman Mr. Clifford Warner. “The Honglou Lake site is the perfect location for this project.”
Said Mrs. Kelly Ryner, Thinkwell’s Senior Vice President of Global Business Development: “Zhonghong Real Estate is committed to building a new franchise around the legendary Monkey King stories and we’ve recently introduced them to a major motion picture company in Los Angeles, California to potentially produce the film.”

About Zhonghong Group:
Zhonghong Zhuoye Group Co., Ltd. (abbr. Zhonghong Group) focuses on industrial project investment and management with its headquarters in Beijing. In accordance with its enterprise spirit of “pioneering, innovating and forging ahead”, the group invests in four large fields: real estate, finance, the mining industry, and the culture industry, to achieve value through innovation and strive for excellence through competitive products.
With total assets about 20 billion RMB, Zhonghong Group is a powerful company and has great potential for future development.

Founded in 2001, Zhonghong Real Estate’s future developing orientation will focus on the resort industry, cultural creativity industry, conference relaxation industry and commercial comprehensive property, devoting itself to the development of incorporated and hybrid relaxation estate products such as tourism & resort, business conferences and exhibitions, leisure and recreation, high-end commerce etc. so as to promote urban function and image, as well as conform and drive the mission of reforming economic structure.

Zhonghong Real Estate became a listed company (stock code: 000979) at Shenzhen Stock Exchange with the name of Koyo (Group) Co., Ltd. at the beginning of the year 2010 with Zhonghong Real Estate for short. At present, the current market value is RMB 10 billion; the total asset was RMB 6 billion; the annual revenue is RMB 4 billion.

About Thinkwell Group
Thinkwell, celebrating its 10th anniversary this year, is a full-service experiential design and development firm that collaborates with its clients to envision, strategize and create immersive, one-of-a-kind guest experiences. Thinkwell develops and produces attractions, master plans, brand experiences, exhibits, live shows, environments, multimedia and digital integration. The company has become a leader in experiential design by bringing a unique holistic approach to every creative engagement, delivering extraordinary results to notable clients over the years, including Fortune 500 companies, studios, museums, theme parks and destination resorts.

Thinkwell’s range of work includes master planning for Warner Bros., Universal, MGM and Paramount as well as attractions such as Sesame Street Presents: The Body, Universal 360 – A Cinesphere Spectacular; the Show at the Pier Shops at Caesar’s Atlantic City; and the Snow Play Zone at Ski Dubai. Thinkwell is based in Burbank, California. www.thinkwellgroup.com

Judith Rubin
Judith Rubin (rubin.judith@gmail.com) is a leading journalist, publicist, strategist, blogger, content marketing specialist and connector in the international attractions industry. She excels at writing about all aspects of design and technical design, production and project management. Areas of special interest include AV integration and show control, lighting design and acoustics, specialty cinema, digital video and world’s fairs. Judith has ties to numerous industry organizations. From 2005-2020 she ran communications, publications and social media for the Themed Entertainment Association (TEA). In 2013, she was honored with the TEA Service Award. She was development director of IMERSA, and co-chair of the 2014 IMERSA Summit. She was publicist for the Large Format Cinema Association in the 1990s, now part of the Giant Screen Cinema Association (GSCA) and has also contributed to the publications of PLASA, IAAPA and the International Planetarium Society. Already making her mark as a magazine and book editor, Judith joined World’s Fair magazine in 1987, which introduced her to the attractions industry. Launching as a freelancer in the mid 1990s she has contributed to dozens of publications and media outlets including Funworld, Lighting&Sound America, Sound & Communications, Urban Land, The Raconteur and The Planetarian. She joined InPark in 2010. Judith earned a Bachelor of Fine Arts from Pratt Institute. She has lived in New York City and the San Francisco Bay Area, and now makes her home in Saint Louis, where she is active in the local arts and theater community.

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