Enter the FRIENDS Zone as the iconic show celebrates 25 years with a Pop-Up attraction in NYC

Jul 29, 2019 Joe Kleiman Attractions, News, North America, World markets Comments Off on Enter the FRIENDS Zone as the iconic show celebrates 25 years with a Pop-Up attraction in NYC

“The One with the Pop-Up” is here! It’s been 25 years since the first time we met Ross, Rachel, Joey, Monica, Chandler and Phoebe in the hit television series FRIENDS, so set your calendar back to 1994 and revisit some of the series’ most iconic moments with an immersive pop-up experience brought to you by Superfly, Warner Bros. Consumer Products and Warner Bros. Television Group. JRA is collaborating with Superfly’s internal creative and production team to provide planning, design and implementation of the attraction. Tickets will go on sale Friday, August 2, exclusively at www.friends25popup.com.

The nostalgia-packed space offers fans the opportunity to explore the show and capture photos with set re-creations, props, and costumes that have defined 25 years of everyone’s favorite FRIENDS. Stick a turkey on your head, peek through Rachel and Monica’s purple door, relax on Chandler and Joey’s recliner after playing some foosball, or help Ross with the infamous sofa pivot. Learn Monica’s top tidying tips with Method Home Products and surround yourself with Phoebe’s favorite things before heading to the re-created Central Perk for a pic on the legendary orange couch. Could this BE any more exciting?

“It’s been nearly 25 years since FRIENDS premiered, but the fascination and universal appeal of the hit TV series lives on with fans of all ages,” said Peter van Roden, Senior Vice President, Global Themed Entertainment, Warner Bros. Consumer Products. “As we celebrate the show’s milestone anniversary, we are excited to bring the FRIENDS experience to life for our fans in a way that pays homage to the remarkable cast of characters, iconic sets and instantly quotable moments.”

Superfly is equally thrilled about the partnership. “We’re excited to celebrate 25 years of fandom with the show’s biggest immersive experience to date,” said Jonathan Mayers, co-founder, Superfly. “The FRIENDS New York City Pop-Up captures the series most memorable moments with the characters, memorabilia, set re-creations and exclusive merchandise.”

The month-long pop-up, which also includes a FRIENDS retail store, opens September 7 and runs through October 6. Located in the heart of Manhattan’s SoHo district, the ticketholder entrance will be at 76 Mercer St. (between Spring & Broome), and the retail store entrance will be at 503 Broadway. The pop-up experience will be open SEVEN days a week, from 10 a.m. to 10 p.m. Patrons can reserve a time slot to visit the pop-up with a ticket purchase priced at $29.50.

Superfly yada yadas a blockbuster attraction about nothing

Friends, jra, Pop-up, Superfly, WB

Three industry leaders talk about the...
Comments Off on Three industry leaders talk about the TEA Thea Awards: Nancy Seruto, Susan Bonds, and Wendy Heimann-Nunes
Radical Re-Imagining in a Time of...
Comments Off on Radical Re-Imagining in a Time of Crisis: The American Alliance of Museums Hosts First Virtual Conference
JRA designed National Comedy Center...
Comments Off on JRA designed National Comedy Center named Best New Museum by readers of USA Today
The attractions industry is set for a...
Comments Off on The attractions industry is set for a wild ride – some of it virtual