It’s a new name for an old friend.
InfoComm International® is now known as the Audiovisual and Integrated Experience Association™ (AVIXA). AVIXA’s broadening mission is to be an industry hub, while also acting as a catalyst for market growth beyond what has been considered traditionally as professional AV.
AVIXA’s trade shows worldwide, including the North America show, June 2-8 in Las Vegas, will continue to operate under the InfoComm name.
“This is an exciting time for our industry and for the advancement of audiovisual solutions across a wide range of customer experiences,” said David Labuskes, CTS®, CAE, RCDD, Executive Director and CEO of AVIXA. “Thanks to the innovative, creative efforts of so many members, partners, and their customers, we have collectively grown far beyond what InfoComm International could do to promote AV around the world. AV experiences have become so ubiquitous, and they’ve come to include so many more technologies, and touch so many more personal and professional lives, that we felt compelled to embrace a new identity that more accurately reflects this industry’s excitement and welcomes a far more diverse community of professionals.”
In recent years, AVIXA’s members have evolved to offer much more than audiovisual products and systems. Their innovation and attention to customer requirements has led to an industry of solution providers that use audiovisual technology to create outcomes. AVIXA membership has grown to include experiential designers, content creators, IT companies, and users of AV solutions across a growing cross section of markets. AVIXA’s 2017 InfoComm show in Orlando last June attracted a greater share of AV customers than in any other year.
By adopting the name AVIXA, the industry association, which operates as a trade organization representing companies and a professional society representing individuals, aims to reflect both what its members do (AV) and what they create for customers, which are integrated experiences (IX).
“The AVIXA Board of Directors has set out an ambitious plan to grow the association, increase awareness of AV experiences, and reinvent our brand in order to propel this industry into the future,” said Gary Hall, CTS-D, CTS-I, President of the AVIXA Board, and Federal Strategy, Planning and Operations Leader at Cisco Systems. “With new and different people and technologies coming into this space, we are thrilled that AVIXA will be home to all of them.”
AVIXA was founded in 1939 as the National Association of Visual Education Dealers. In 1949, NAVED merged with the Allied Non-Theatrical Film Association to form the National Audio-Visual Association. NAVA changed its name to the International Communications Industries Association in 1983, which became InfoComm International in 2005.
“Organizations evolve,” said Labuskes. “AVIXA’s core programs remain the same — training, certification, standards, community, market intelligence, trade shows — but the industry has changed in exciting ways, and the opportunity to grow the market for audiovisual experiences is so vast, it was important that the AV industry’s leading association change with it.”
Comments Off on Mad Systems announces addition of Toni Losier to business development team
Comments Off on Christie introduce Pandoras Box Version 8 for real-time video processing and show control
Comments Off on Analog Way Picturall Pro Media Server drives 2021 TEA Thea Award recipient Entrance Experience at St. Louis Aquarium
Comments Off on Two new “Crystal LED” modular direct view display systems introduced by Sony
Jan 22, 2021 Comments Off on Looking forward, WhiteWater redefines leadership team
Jan 21, 2021 Comments Off on Museums Evolving conference goes virtual for second year in a row due to COVID-19 pandemic
Jan 21, 2021 Comments Off on Whitney Hines joins Luci Creative as Senior Project Manager
Jan 20, 2021 Comments Off on David Gillig joins San Diego Zoo Global as chief philanthropy officer
Dec 29, 2020 Comments Off on Cedar Fair seeks Corporate Director, CommunicationsThe position will lead strategy development and execution...
Dec 28, 2020 Comments Off on Pursuit seeks Financial Analyst, FP&AThis role will focus on all aspects of financial planning...
Dec 26, 2020 Comments Off on AOA seeks Show Set DesignerThere will be a great deal of freedom, which will be...
Dec 09, 2020 Comments Off on Visualization firm THE THIRD FLOOR has openings for a variety of positionsTHE THIRD FLOOR is currently seeking Postvis Generalists,...
Dec 09, 2020 Comments Off on CineVenture seeks 3D character animatorCineVenture develops high-end content for the global...