Sunday, May 9, 2021
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Recap of Nov 9 Augmented Reality event from Total Immersion


Message received from Bruno Uzzan,
CEO of Total Immersion:



Total Immersion
‘s day-long tour of the world of Augmented Reality was held in Los Angeles a few weeks ago. Much of the content from that day is now online, on our blog.

Videos are available here, and pictures have been posted on our Facebook page.

From the announcement of our strategic alliance with Adobe, the launch of a breakthrough mobile commerce application that uses AR face-tracking to enable consumers to try – and buy – eyeglass frames directly from an iPhone 4, the day proved to be a significant advancement for the AR industry.

We conceived AR Immersion 2010 as a way to showcase AR’s versatility, illuminating a diverse range of applications, verticals and best practices to optimally leverage AR as a platform, whatever the app.
Along with our clients, we brought together Partners and others keenly interested in this emerging industry – to learn, to interact, and to help shape a future vision of Augmented Reality.

Judith Rubin
Judith Rubin ([email protected]) is a leading journalist, publicist, strategist, blogger, content marketing specialist and connector in the international attractions industry. She excels at writing about all aspects of design and technical design, production and project management. Areas of special interest include AV integration and show control, lighting design and acoustics, specialty cinema, digital video and world’s fairs. Judith has ties to numerous industry organizations. From 2005-2020 she ran communications, publications and social media for the Themed Entertainment Association (TEA). In 2013, she was honored with the TEA Service Award. She was development director of IMERSA, and co-chair of the 2014 IMERSA Summit. She was publicist for the Large Format Cinema Association in the 1990s, now part of the Giant Screen Cinema Association (GSCA) and has also contributed to the publications of PLASA, IAAPA and the International Planetarium Society. Already making her mark as a magazine and book editor, Judith joined World’s Fair magazine in 1987, which introduced her to the attractions industry. Launching as a freelancer in the mid 1990s she has contributed to dozens of publications and media outlets including Funworld, Lighting&Sound America, Sound & Communications, Urban Land, The Raconteur and The Planetarian. She joined InPark in 2010. Judith earned a Bachelor of Fine Arts from Pratt Institute. She has lived in New York City and the San Francisco Bay Area, and now makes her home in Saint Louis, where she is active in the local arts and theater community.

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