May 18, 2017 Joe Kleiman News, North America, Theme Parks, World markets Comments Off on Extension of SeaWorld and Sesame Workshop Partnership to Result in New Parks and Expansion of Attractions at Existing Ones
The current Sesame Place theme park, located in Langhorne, Pa. between Philadelphia and New York City, is the nation’s only theme park based entirely on the award-winning educational program Sesame Street. The new license agreement between Sesame Workshop and SeaWorld Parks & Entertainment extends SeaWorld’s status as Sesame Workshop’s exclusive theme park partner in the United States, with the second Sesame Place theme park scheduled to open no later than mid 2021 in a U.S. location to be determined. After the opening of the second Sesame Place, SeaWorld will have the option to build additional Sesame Place theme parks in the U.S. The agreement also makes it possible for Sesame Street characters to continue to appear at the existing distinct Sesame Street lands inside the company’s two Busch Gardens theme parks and SeaWorld theme parks in San Diego and San Antonio, as well as a new Sesame Street land to be built in SeaWorld Orlando by fall 2022.
“We know that the magic of theme parks gives families a unique and powerful way to experience and delight in the Sesame Street characters,” said Jeffrey D. Dunn, Chief Executive Officer of Sesame Workshop. “Building more Sesame Place theme parks will enable us to connect with even more families and provide funding that supports our nonprofit mission.”
The Sesame Place theme park features a variety of exciting family rides, water slides, live character shows, a daily parade, and seasonal events that help bring the educational world of Sesame Street to life beyond the show. Sesame Place also extends Sesame Workshop’s commitment to social impact work with its Sesame Place Cares annual series of events both in and outside the park, including a 30-year partnership with Variety–The Children’s Charity, focused on providing events with a safe and fun atmosphere specifically for children with disabilities and their families.
“We share Sesame’s goal of educating and entertaining generations of children, and the extension of our partnership furthers SeaWorld’s mission to provide guests with experiences that matter,” said Joel Manby, President and Chief Executive Officer of SeaWorld Entertainment, Inc. “We are thrilled to be able to grow the presence of Sesame Place theme parks in the U.S. and help our company diversify its brand portfolio and expand into new areas.”
“Expanding our Sesame Place theme park footprint will both deepen our relationship with longstanding fans and help us to connect with new families,” said Steve Youngwood, Chief Operating Officer of Sesame Workshop. “This partnership will also enable the Workshop to continue producing high-quality educational programming for the next generation.”
Under the terms of the new license agreement, the companies have agreed to extend their collaborative relationship through December 2031.
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