Licensing Expo revealed the 2022 Licensing U content agenda, developed and produced by trade association Licensing International to provide industry newcomers and those looking to advance their knowledge of licensing with elementary and trend-focused education on what they need to know about the $292-billion licensing industry. Passes for Licensing U will become available on April 11. Those wishing to access the content must be registered to attend Licensing Expo and indicate their interest in the program here to be notified once the platform opens.
For the first time, Licensing U content will be available both live and on-demand, enhancing the value of the experience for all attendees and exhibitors. First presented in-person at Licensing Expo on May 24-26, participants who have secured a Licensing U pass can enjoy the live sessions followed by Q&As and follow-ups in person with speakers. They can also benefit from a show floor tour with Licensing International to help them identify key trends and new brands, plus enjoy drinks reception at the Licensing International booth.
The on-demand content will become accessible via the online platform from May 26 to enable participants greater flexibility to engage with and revisit content at a time that best suits their schedule and prioritize meetings during the live event.
Sessions for the 2022 edition are strategically developed to advance the $292 billion global licensing industry, including:
Tuesday, May 24
9:30-10:00 am: Back to Basics
Learn about licensing if new to the industry. This session answers questions about licensors, licensees, agents and agreements.
10:15-11:00 am: The New Rules of Retail
Forget about the style guide because fast-fashion retailers’ desire for differentiation is all the rage. And by adapting creative requirements, responses to global and regional trends can improve.
4:00-4:30 pm: Press Play on YouTube and TikTok
YouTube and TikTok are the new juggernauts, which means it’s crucial to understand how these digital platforms capture consumers’ hearts and drive franchise development.
Wednesday, May 25
9:00-9:30 am: WTF is up with NFTs
Non-Fungible Tokens (NFTs) and the Metaverse are on everyone’s radar right now. But what exactly are they, and how can they be taken advantage of in this new digital world?
2:00-2:30 pm: Information Overload
More research is available than ever before, which is why it’s critical for companies to use that information effectively. Learn what part data should play in decision-making process without stifling radical creativity.
2:30-3:00 pm: The Lowdown on International Distribution Law
Product distribution in the US can be as broad or limited as the licensor permits, but the same can’t be said for the EU and the UK. Learn everything about global anti-competitive regulations and how to make the right commercial decisions.
“The licensing industry must evolve at a rapid pace to stay in sync with the changing needs of consumers, making education and peer-to-peer deliberation more important than ever before,” said Maura Ragan, President of Licensing International. “We’ve never faced challenges quite like those experienced in the past few years, both as a collective industry and personally. This year’s edition of Licensing U will deliver expert-led, trend-focused education and will also serve as a creative outlet and a platform for much-needed conversation that we are proud to facilitate jointly with Licensing Expo.”
“We’re in a trend-driven industry,” said Anna Knight, SVP of the Global Licensing Group. “As such, it’s crucial for licensees and licensors alike to have a pulse on the latest trends that are shaping consumer behavior to inspire and drive business forward. Our attending and exhibiting communities rely on Licensing U every year to discover new ways to creatively address current challenges and dig deeper into exciting trends to better leverage brand extension as a strategic tool.”
The speaker line-up of industry experts will be revealed in advance of the online platform opening on April 11, at which point conference passes will become available.