Triotech was recognized with not one, but two MENALAC Awards during the gala evening that took place March 29 in Dubai. The first award went to its VR interactive coin-op simulator Storm for Best New Product (FECs Category). The second award went to its interactive attraction Hyper Ride for Best New Concept.
The MENALAC Awards 2022 focus upon the Middle East Leisure & Entertainment industry, recognizing excellence and achievements, setting benchmarking standards for the MENA Leisure & Attractions Industry.
“This is a great honor for Triotech and its passionate team of dedicated industry veterans”, said Ernest Yale, President and CEO of Triotech. Yale added: “To be recognized by peers is always a positive sign that we are creating attractions and rides that are fun, unique and bring a strong ROI for operators. Of course, getting two awards in one day makes it even more special!”
Hyper Ride, winner of Best New Concept, is a media-based attraction that delivers a dynamic, action-packed experience in a small footprint at a smart investment level. Hyper Ride also features a library of interactive content. These benefits make the attraction accessible to local amusement parks, Family Entertainment Centers (FECs), shopping malls and other locations that usually cannot afford the type of dark ride attractions found in large theme parks.
Triotech announced the installation of a Hyper Ride in Niagara Falls, Canada, during IAAPA Expo in Orlando, Florida, where it also received the IAAPA Brass Ring Award for Best New Product “Major Ride/ Attraction” category.
Storm, winner of Best New Product for FECs, is unique because it combines VR with interactivity, yet players do not hold any controllers in their hands. They interact by waving their hands. Integrated motion capture technology tracks the motion and translates it to game action. This eliminates the need for players to touch components or controls.
Each Storm features two competing players sitting side-by-side on motion seats as well as other special effects. The combination of different film contents and several difficulty levels incites players to play again and again as they compete to get the highest score.
“The Storm has been a standout performer for our operation since our opening. It ranks in the top 5 revenue earners at our location. Our players absolutely love the immersion, motion and interaction. We see a lot of repeat play as our customers try a software, enjoy the experience, and repeat on a different software either on the same day or on their next visit. This is always a great sign for a great product,” reported Joseph Choueiri, Operations Manager at The Zone, Circle Mall Dubai.