Tuesday, May 11, 2021

AAM Selects Guide By Cell As Latest Member Discount Partner

Washington, DC, USA — The American Association of Museums (AAM) has chosen mobile technology service provider Guide by Cell as a Member Discount technology partner.

As the largest service organization in the museum field, AAM has long focused on making valuable products more accessible to its 21,000 institutional and individual members. This newest collaboration commits both AAM and Guide by Cell to ensuring that U.S. museums stay current with the rapidly changing field of mobile technology solutions.

“Museums have always been centers of innovation,” said AAM president Ford W. Bell. “Today, it is an imperative for museums to be at the forefront of new technology. It is also critical for museums to be ahead of the curve, particularly in terms of attracting younger audiences.”

Under the new agreement, AAM members who are new Guide by Cell clients are eligible for a 30% discount on the first year of service for mobile audio tours, text messaging and interactive systems and Smartphone applications. 

A forthcoming study from AAM indicates the timely nature of this new partnership. Preliminary results from a nationwide survey of all types and sizes of museums describe a growing interest in mobile technologies across the museum field, coupled with concerns about a lack of resources at individual museums and a lack of knowledge about effective mobile technologies. The complete survey results will be released in March. The survey was sponsored in part by Guide by Cell and conducted for AAM by Fusion Research + Analytics, LLC.

Citing the need for making the right technology choices, Bell said, “Museums always need to be good stewards of their financial resources, but never more so than in today’s economy. Making the right choice can meet two primary museum objectives: enhancing the visitor experience and saving money.”

AAM provides a range of services in its Member Discount program (shipping and insurance among them), and recently technology partners have become a prime objective of the 105-year old organization.

“At Guide by Cell, we’re committed to helping the museum community use mobile technology as a tool to educate, connect and engage with visitors,” said Guide by Cell president Dave Asheim. “We’re delighted to partner with AAM, the museum industry’s most innovative thought leader. We hope that its members will take advantage of the special pricing we are offering to begin a mobile initiative.”

About AAM  
The American Association of Museums has been bringing museums together since 1906, helping to develop standards and best practices, gathering and sharing= knowledge, and providing advocacy on issues of concern to the entire museum community. With more than 18,000 individual, 3,000 institutional and 300 corporate members, AAM is dedicated to ensuring that museums remain a vital part of the American landscape, connecting people with the greatest achievements of the human experience, past, present and future.

About Guide by Cell 
Guide by Cell is the world’s largest provider of interactive mobile technology solutions for cultural institutions and nonprofit organizations. Since 2004, the company has expanded its services to include mobile audio tours, text messaging systems, Smartphone applications and mobile giving campaigns. 

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Judith Rubin
Judith Rubin ([email protected]) is a leading journalist, publicist, strategist, blogger, content marketing specialist and connector in the international attractions industry. She excels at writing about all aspects of design and technical design, production and project management. Areas of special interest include AV integration and show control, lighting design and acoustics, specialty cinema, digital video and world’s fairs. Judith has ties to numerous industry organizations. From 2005-2020 she ran communications, publications and social media for the Themed Entertainment Association (TEA). In 2013, she was honored with the TEA Service Award. She was development director of IMERSA, and co-chair of the 2014 IMERSA Summit. She was publicist for the Large Format Cinema Association in the 1990s, now part of the Giant Screen Cinema Association (GSCA) and has also contributed to the publications of PLASA, IAAPA and the International Planetarium Society. Already making her mark as a magazine and book editor, Judith joined World’s Fair magazine in 1987, which introduced her to the attractions industry. Launching as a freelancer in the mid 1990s she has contributed to dozens of publications and media outlets including Funworld, Lighting&Sound America, Sound & Communications, Urban Land, The Raconteur and The Planetarian. She joined InPark in 2010. Judith earned a Bachelor of Fine Arts from Pratt Institute. She has lived in New York City and the San Francisco Bay Area, and now makes her home in Saint Louis, where she is active in the local arts and theater community.

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