Sunday, April 21, 2024

BaAM Productions and ZOLKC Team On Interactive Smartphone Solution For North American Attractions

Toronto, Ontario, Canada — BaAM Productions of Toronto, Canada and ZOLKC based in Waterford, Ireland have teamed up to introduce a new brand in North America’s interactive experience industry. BaAM powered by ZOLKC™ (BpbZ™) brings together BaAM’s content development, interpretation and storytelling expertise with ZOLKC’s advanced technology, programming skill and success in creating amazing visitor experiences in Ireland, England and Scotland.

BpbZ’s vGuide premium experience and Smartphone Apps will offer visitors at a wide range of tourism, cultural and sports attractions the perfect handheld interpretive solution – offering enhanced layers of content and storytelling. With a touch of the screen, visitors are immersed in richly interpreted multimedia stories comprised of audio, video and images. The vGuide device is intelligent and accurate enough to know exactly where a visitor is and what content should be delivered. Indoors looking at an artifact, outdoors taking in a panoramic view, vGuide uses our proprietary AccuLoc IO™ technology to provide relevant information automatically, creating a user-friendly tech experience. This premium handheld experience also entertains visitors while they are queuing, allowing them to connect to social media, play games and explore those far off, unreachable places and stories, virtually. Supporting the incredible visitor experience are operational advantages such as incremental revenues, the ability to keep tour content current using our ZED1 Cloud Platform™ for updating, as well as the opportunity to provide content in multiple languages and extract Geo-Analytic data to be used in managing a venue.

“The BpbZ vGuide represents the next generation of interpretation for today’s increasingly tech-savvy and demanding visitors, as well as creating kid-friendly heritage experiences by providing instant layers of information presented in creative and engaging ways using a technology platform that can truly support the experience. Our team is very excited for the opportunity to take our interpretive and content development work to the next logical level.” said Gary Myers, BaAM’s Vice President Creative.

ZolkC CEO Paul Savage believes that “This partnership will allow us to bring the success of our work creating experiences for clients such as the National Trust of Scotland and The John F. Kennedy Trust of Ireland to the North American market. This partnership with BaAM is key to our development strategy of using a stable, proven technology to create amazing experiences.”

For more complete information check out the BaAM powered by ZOLKC website at

BaAM is a creative development and project management company specializing in the unique requirements of high profile and large scale cultural, sports and entertainment projects. We have created interactive exhibits focused on a wide range of subjects including history, geology, archaeology, physics, zoology, geography, sports and math. Our work requires collaboration with varied groups of content experts to ensure the accuracy of complex information. We use creative storytelling to integrate facts into amazing experiences for both permanent and touring exhibits.

BaAM clients include the Canadian Museum of Nature, Cupids 400, Parks Canada, the Aga Khan Foundation Canada, the CN Tower, the Olympic Spirit Group, the National Hockey League and Major League Baseball.

ZolkC is committed to the creation of amazing visitor experiences using the best in technology, and is building an international reputation for excellence in the deployment of technology-driven interpretation for the tourism and heritage sector in the UK, in Ireland and now in North America. Our creativity and unique approach lies in the software we design, the content we create and the partnerships we establish with our clients.

As a spin-in company of the research group, TSSG, of Waterford Institute of Technology we have direct access to over 140 researchers in mobile and pervasive technologies – one of the largest research institutes in Europe. Our relationship with the TSSG means that our clients benefit from not only the design of leading-edge services to create the desired visitor experience at the onset, but also in keeping the service fresh and vibrant as new technologies evolve. This future-proofs deployments for our clients and their visitors.

Joe Kleiman
Joe Kleiman
Raised in San Diego on theme parks, zoos, and IMAX films, InPark's Senior Correspondent Joe Kleiman would expand his childhood loves into two decades as a projectionist and theater director within the giant screen industry. In addition to his work in commercial and museum operations, Joe has volunteered his time to animal husbandry at leading facilities in California and Texas and has played a leading management role for a number of performing arts companies. Joe previously served as News Editor and has remained a contributing author to InPark Magazine since 2011. HIs writing has also appeared in Sound & Communications, LF Examiner, Jim Hill Media, The Planetarian, Behind the Thrills, and MiceChat His blog, takes an unconventional look at the attractions industry. Follow on twitter @ThemesRenewed Joe lives in Sacramento, California with his wife, dog, and a ghost.

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