Thursday, February 22, 2024
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SeaWorld changing corporate name to United Parks & Resorts

Note: According to InPark News Editor Joe Kleiman, Parques Reunidos, the name of the Madrid, Spain-based global theme park and attraction operator, translates to English as “United Parks.” While Parques Reunidos’ Chief Operating Officer, John Reilly, is the former Chief Operating Officer and Interim CEO of SeaWorld Parks & Entertainment, we are at this time attributing the similarity of the two corporate names to coincidence.

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SeaWorld Entertainment, Inc. has announced it will change its name to United Parks & Resorts Inc., effective Feb. 12, 2024. The new name unites the Company’s world-class portfolio of seven brands across 13 parks in the United States and Abu Dhabi.

The Company’s stock ticker symbol on the New York Stock Exchange will change from SEAS to PRKS, with trading as PRKS to begin Feb. 13, 2024.

The name change affects only the name of the parent company – SeaWorld Entertainment, Inc. The Company’s award-winning portfolio of parks – SeaWorld, Busch Gardens, Discovery Cove, Sesame Place, Water Country USA, Adventure Island, and Aquatica – retain their respective park names.

“Our new company name, United Parks & Resorts Inc., better reflects that we have been, and will continue to be, a diverse collection of park brands and experiences. Each of our iconic parks, including the four SeaWorld parks in Orlando, San Antonio, San Diego and Abu Dhabi, will continue to operate under the same names our guests know and love. What also remains unchanged is our deep commitment to creating experiences that matter for our guests and inspiring them to help protect animals and the wild wonders of the world,” said Marc Swanson, the Company’s Chief Executive Officer.

The Company has 12 park locations across the United States, and a 13th park, SeaWorld Abu Dhabi, opened in the United Arab Emirates in 2023.

As part of the name change, the Company’s main website and investors website domains will change to UnitedParks.com and UnitedParksInvestors.com on Feb. 13, 2024.

Universal shares details on Celestial Park, centerpiece of upcoming Epic Universe fourth gate in Orlando

In 2025, Universal Orlando Resort will unveil its next gamechanger for theme park entertainment with the debut of its most ambitious theme park yet: Universal Epic Universe. Epic Universe will present a level of theme park immersion and innovation that is unmatched – transporting guests to expansive worlds featuring more than 50 awe-inspiring attraction, entertainment, dining and shopping experiences that come together to create “an unforgettable adventure that is nothing short of epic.” The addition of Universal Orlando’s fourth theme park will also transform the award-winning resort into a weeklong vacation destination filled with a variety of compelling experiences.

Universal Orlando has revealed more details about Celestial Park – the heart of Universal Epic Universe and the first world guests will encounter at the new theme park.

CELESTIAL PARK

With acres of rolling gardens, chasing waterways and strolling pathways, Celestial Park puts the “park” back in “theme park.” As soon as guests enter the imaginative world, they’ll embark on a journey of discovery, thrills and excitement as they wander through lush living gardens nestled along shimmering waters surrounded by stunning architecture inspired by astronomical and mythological elements. Here, guests can relax while taking in the sights and sounds around them, board a shooting comet for an exhilarating roller coaster adventure, dine on delectable cuisine, shop exclusive merchandise to commemorate their visit and more.

PORTALS TO OTHER EXTRAORDINARY WORLDS

Celestial Park will be the gateway to explore the four additional worlds of Epic Universe – each bringing to life extraordinary adventures that go beyond guests’ wildest imaginations. Through a set of majestic portals that capture the imagination and creativity of each world, guests will embark on a transformative experience as they journey from Celestial Park to:

The Wizarding World of Harry Potter – Ministry of Magic, where guests will discover a different era of the wizarding world in an all-new land that blends 1920s wizarding Paris from Warner Bros. Pictures’ Fantastic Beasts films with the iconic British Ministry of Magic from the Harry Potter series.

SUPER NINTENDO WORLD, where guests will enter the iconic green pipe and discover a new way to play as they step into the worlds of beloved characters like Mario, Luigi, Princess Peach and Donkey Kong

How to Train Your Dragon – Isle of Berk, where guests can soar with dragons in a colorful world filled with Viking adventures based on the wildly popular How to Train Your Dragon film franchise.

Dark Universe, where guests encounter everything from the experiments of Dr. Victoria Frankenstein to the shadowy landscape where monsters roam in a world of myth and mystery.

CELESTIAL PARK ATTRACTIONS AND EXPERIENCES

Here are additional details about some of the other wonders guests can enjoy while exploring Celestial Park.

Starfall Racers, a dual-launch racing coaster that sends guests rocketing through the skies aboard comets in a race to see who’s the fastest of them all. Reaching speeds up to 62 mph and heights up to 133 feet along 5,000 feet of track, Starfall Racers will be Epic Universe’s most thrilling coaster experience with unique maneuvers such as the “Celestial Spin,” in which the two coaster vehicles perform an inverted crisscross while speeding through the air – creating an “out-of-this-world” adrenaline rush.

Constellation Carousel – the grand centerpiece of Celestial Park. Here, explorers of all ages will take a fantastical whirl aboard constellations that glide forward, backward – and even make 360-degree rotations – through the milky way in a choreographed dance of music and starlight.

Astronomica, an interactive wet-play area that also doubles as a giant compass rose to the many wonders of Epic Universe, featuring crystal blue fountains that spring to life and dance around guests.

An array of unique dining experiences ranging from full-service restaurants to quick-service locations that offer something for every palate, including Atlantic – a full-service “surf and turf” restaurant set inside a Victorian aquarium complete with captivating views of Celestial Park; and The Blue Dragon Pan-Asian Restaurant – where diners take a culinary journey across Asia as they enjoy authentic Chinese, Japanese and Thai fare in this full-service restaurant accented with neon dragons and ethereal lanterns. Additional “must-eat” locations within Celestial Park include The Oak & Star Tavern, where guests can enjoy savory barbecue, Pizza Moon, which will serve up a tasty menu featuring a variety of pizzas, and more.

Highly detailed retail locations, including the Nintendo Super Star Store, where guests can shop an assortment of merchandise themed to SUPER NINTENDO WORLD; Moonship Chocolates & Celestial Sweets, where guests can satisfy their cravings with a unique selection of sweet treats, and more.

Celestial Park will feature plenty of entertainment, including various fountain shows throughout Celestial Park’s seven acres of water where a multitude of fountains sway, dance – and even reach heights up to 135 feet in the air – to music and interactive lighting from day to night.

And located inside Epic Universe at the end of Celestial Park is Universal Helios Grand Hotel, designed to transport guests to a world where the heavens and earth unite – complete with 500 rooms, one-of-a-kind views and its very own dedicated entrance into the theme park.

Plus – in addition to raising the bar for theme park innovation, Epic Universe is Universal Destinations & Experiences’ latest development to integrate energy efficiency and sustainable construction practices.

More details about Universal Epic Universe – including the debut of an interactive preview center at Universal CityWalk later this year that will offer a sneak peek at the new theme park – will be revealed in the months ahead. For more information about Universal Orlando Resort, visit www.UniversalOrlando.com.

Puy du Fou and Intamin leadership to keynote IAAPA Honors

Awarded annually, the IAAPA Individual Achievement Awards recognize significant achievement in the global attractions industry. These awards include the IAAPA Service Awards, the IAAPA Young Professional of the Year Award, and the IAAPA Hall of Fame. With a devotion and dedication to the global attractions industry, the following individuals have been selected to honor the work they have done to put the Association’s success above all others and what they have done to enrich and enable our community and its members to reach their fullest potential.

This year’s IAAPA Hall of Fame honorees include August Busch III, Busch Entertainment Corporation, The Hartman family, Gordon, Maggie, and Morgan, Morgan’s Wonderland, and Barnette Ricci, The Walt Disney Company.

The IAAPA Service Awards recipients include Randy Josselyn, ICAE, Service to IAAPA Award, ICON Experiences; Erik Beard, ICAE, Service to the Industry Award, International Ride Training, LLC; and Patrick Hoffman, ICAE Lifetime Service Award, The Hoffman Group.

And the IAAPA Young Professionals of the Year include Frank Hamedl, ICAP (North America Region), Fun Spot America; Sebastian Ludwig (EMEA Region), Europa Park; Rhys Wachter, ICAE (APAC Region), DRA Safety; and Samantha Chamorro, ICAP (LAC Region), La Granja Villa.

All winners will be officially celebrated at the IAAPA Honors ceremony Sunday, March 3, 2024, at the Venetian Resort in Las Vegas, Nevada. IAAPA Honors registration is open for attendees and will include a distinctive showcase of award winners and finalists. The event will also recognize this year’s IAAPA Brass Ring Excellence Award winners and the Liseberg Applause Award winner.

As a highlight of the inaugural program, IAAPA has enlisted some very notable speakers from the industry. The event will kickoff with a networking breakfast and keynote address from Nicolas de Villiers, president and artistic director at Puy du Fou. Nicolas will share how creativity plays a huge role in Puy du Fou’s storytelling.

Sascha Czibulka, executive vice president and managing director of Intamin, is set to join the distinguished group of panelists at IAAPA Honors. From overseeing Intamin’s sales and marketing operations to his extensive involvement with IAAPA and the M&S community, Sascha’s experience is sure to add valuable insight to the discussion on innovation.

Leading the conversations are Doug Akers, ICAE, vice president of operations, new ventures at Universal Destinations & Experiences; Geoff Chutter, CEO of WhiteWater; Ken Whiting, president of Whiting Foods; and Andreas Andersen, CEO of The Liseberg Group.

Former Carnival Executive Neil Palomba to advise RWS Global on cruise entertainment projects

RWS Global has appointed Neil Palomba as their new Advisory Board Member heading the growth of their sea division. Palomba has over 25 years of experience leading global operations and cross-functional teams, driving innovative strategies and transformational change.

“We are thrilled to welcome Neil Palomba aboard our team,” says Ryan Stana, Chairman and CEO of RWS Global. “His bank of knowledge and experience in the cruise industry will be invaluable as we expand our offerings at sea and dive deeper into the market.”

In his new role at RWS Global, Palomba will collaborate closely with the team to expand their design models and entertainment experiences into their sea division. As a member of the advisory board, he will identify opportunities for sustained growth and work to enhance the guest experience. 

“I couldn’t be happier to join the team at RWS Global and be a part of revolutionizing the entertainment experience in the cruise industry,” says Palomba. “I am confident that together, we can significantly impact and create unforgettable experiences for cruise-goers.”

Palomba comes to RWS Global with more than 25 years of experience in leadership roles at MSC, Costa Cruises and Carnival Cruise Line. In those positions, he honed his problem-solving and operational skills to increase sales, lead 360-degree rebranding efforts and spearheaded the successful relaunches of entire fleets following the global pandemic. Palomba is ready to make a bigger impact in his future, showing his strong dedication to creating positive change.

BRC Imagination Arts promotes Carmel Lewis to company President

Bob Rogers, Chairman and CEO of BRC Imagination Arts (BRC) has announced that Carmel Lewis, a 23-year company veteran, has assumed the role of President. This appointment underscores BRC’s commitment to independent creativity and reinforces its dedication to delivering world leading experiential creative and business solutions for a wide range of clients and international audiences. As the industry undergoes significant shifts, Lewis brings a new perspective to the forefront. Her leadership will be instrumental in navigating the challenges and opportunities posed by industry trends, securing BRC’s position as a formidable creative force in the marketplace.

Previously Executive Vice President and Executive Producer, Lewis has touched nearly every function during her tenure at BRC, with responsibility for creative and design management, production, business affairs, and project development. Lewis’s leadership style embodies the principles of servant leadership, fostering a culture that supports collaboration, empathy, and the personal and professional development of team members in service of the company’s mission and collective whole.

Lewis’s notable projects span the brand, luxury, cultural, entertainment, and sports sectors and include top attractions and destinations around the world for clients like Johnnie Walker, Las Vegas Raiders, NASA, The Coca-Cola Company, Ford Motor Company, The Rock and Roll Hall of Fame Museum, Absolut, The Grand Ole Opry, Google, Guinness, Climate Pledge Arena, and Jameson Irish Whisky, among others. Her work has been recognized by numerous global awards organizations for creative and technical excellence.

Originally from Memphis, TN, Lewis grew up near Washington DC. As the child of a US Government civil servant, she spent years of her childhood deployed with her family in Europe and the United Kingdom, a defining experience that is the foundation of her passion for people, places, and their stories. Lewis holds a Bachelor of Science degree in theatre production from Towson University in Maryland, and has a background in advertising, post-production, and theatre.

“I am truly humbled to serve this team in this role for BRC, a place that has been near the center of my world and my heart for many years,” says Lewis. “The accomplishments we’ve celebrated are a testament to our collective dedication and innovative spirit, proving that true success lies in the practice of continuous improvement and embracing change.”

Since Bob Rogers founded BRC over 40 years ago, he has cultivated an incredible team that continues to redefine the industry. “BRC is and has always been an experiential planning and design firm dedicated to translating brand and cultural stories into transformative, human experiences that also drive measurable impact and economic growth for our clients,” said Rogers. “We have remained an industry leader because we pride ourselves in our ability to not just adapt but lead an evolving world, and there is not a doubt in my mind that Carmel is the best person to guide BRC into the exciting future ahead.”

To learn more about BRC Imagination Arts, visit brcweb.com.

Semnox introduces digital solutions in Moroccan park

Semnox announces its first amusement park project in Morocco, at the Palooza Park in Marrakech Morocco. The park migrated from an old system and went live with its operations adapting Semnox as a technology partner in October 2023.

The park implementation included various solutions like ticket sale, entry validation, barcode-enabled disposable wristbands, and weather-proof deducting agents. By implementing Access Gates powered by Tixera’s XCESS Reader (with Barcode Scanner), the park has streamlined its entry process for the guests. In addition, the park has three quick-service Food & Beverage (F&B) counters equipped with the Semnox POS system. This system effectively manages sales at the cafeteria and restaurants, contributing to a more efficient and organized overall experience for both the park and its visitors.

“We have been seeking a comprehensive ticketing solution that can effectively address access control and F&B requirements. We are pleased to adopt Tixera Park’s solution, and the transition from our old system has been seamless.” said the owner, Mr. Othman Benabdeljelil.”

“The project has been particularly noteworthy in its approach to comprehensively understanding the customer’s journey and requirements. We accomplished this by working closely with the Palooza Park team during the implementation phases. The park’s team was able to utilize the benefits of Semnox’s comprehensive solution and our teams experience with multiple such implementations. We are excited to welcome Palooza Park on board and extend our best wishes to them!” added Meghashyam, Sales Head – MEA Parks, Semnox.

Lanny Smoot to become first Disney Imagineer inducted into National Inventors Hall of Fame

Lanny Smoot, a Disney Research Fellow and longtime member of Walt Disney Imagineering Research & Development, is being inducted into the National Inventors Hall of Fame. He is the first Disney Imagineer to receive this prestigious recognition and only the second individual from The Walt Disney Company to be inducted—the first being Walt Disney, honored posthumously in 2000 for the multiplane camera. Smoot and his fellow Class of 2024 inductees will be formally honored in Washington, D.C., on Thursday, May 9.

Upon learning of his induction, Smoot said, “I was honored and humbled at being inducted into the National Inventors Hall of Fame. With all of the inventing greats, however, I caught a true lump in my throat when I realized that I was only the second person at The Walt Disney Company being presented with this honor, and the first person was Walt Disney himself.”

For nearly three decades, Smoot has continued to push the boundaries of technology to bring to life awe-inspiring, one-of-a-kind experiences to Disney guests around the world. Throughout his illustrious career, he has worked as a theatrical technology creator, inventor, electrical engineer, scientist, and researcher, resulting in more than 100 patents—an incredibly rare feat that makes Smoot one of the most prolific Black inventors in American history, based on patents issued, according to Disney patent attorney Stuart Langley. Of that total, 74 of his patents were created during his 25 years at The Walt Disney Company.

“At Disney Experiences, we’re committed to world-class storytelling, creativity, and innovation in everything we do, and Lanny Smoot embodies every one of those ideals,” said Josh D’Amaro, Chairman, Disney Experiences. “As Disney’s most prolific inventor, Lanny continues to amaze all of us with his artistic ingenuity, technical expertise, and endless imagination.”

Among his many accomplishments, Smoot is credited with giving Madame Leota her ability to “float” in the Séance Room at the Haunted Mansion at Disneyland Park; crafting the state-of-the-art extendable lightsaber used by Disney Live Entertainment; inventing the Magic Playfloor interactive game experience on the Disney Cruise Line; producing the immersive Fortress Explorations adventure at Tokyo DisneySea; and designing the virtual and interactive koi ponds at the Crystal Lotus Restaurant at Hong Kong Disneyland Hotel.

When deciding which of his patents to highlight as part of his National Inventors Hall of Fame induction, Smoot selected “Where’s the Fire?” at Innoventions, previously featured at EPCOT. This interactive exhibit promoted fire prevention through engaging challenges; guests “shined” a special flashlight on the walls of a house and, through the magic of his technology, exposed hidden fire dangers and learned how to prevent them from happening.

Smoot is the recipient of many awards and honors, including three Thea Awards from the Themed Entertainment Association (TEA) for his work on the attractions Finding Nemo Submarine Voyage and Kim Possible: World Showcase Adventure, as well as the Ghost Post limited-time experience inspired by the Haunted Mansion. In 2020, Smoot’s expertise in theatrical technology earned him the esteemed title of TEA Master.

Smoot’s forward-thinking inventions have also empowered the theatrical community to create new entertainment, illusions, and magic. He is currently working on the HoloTile floor, the world’s first multi-person, omni-directional, modular, expandable, treadmill floor. It allows any number of people to have a shared virtual reality (VR) experience, walk an unlimited distance in any direction, and never collide or walk off its surface. The HoloTile floor can also be an insert in a theatrical stage, allowing performers to move and dance in new ways, or stage props and structures to move around or appear to set themselves up.

Prior to joining Disney, Smoot completed his bachelor’s and master’s degrees in electrical engineering at Columbia University. Before Disney, he worked at Bell Laboratories, followed by Bell Communications Research. While at Bell, he received patents for his role in the early development of video-on-demand technology, video conferencing, and more.

Six Flags launches largest digital alliance in theme park industry

Six Flags Entertainment Corporation announced that it has launched the largest digital alliance in the theme park industry, partnering with Google, HCL Tech, Dell, Snowflake, Fueled, and Pure Imagination Studios. The digital alliance—a first of its kind in the theme park industry— will offer cutting-edge technologies from best-in-class companies to benefit both guests and team members. 

The technological advancements spearheaded by this alliance aim to redefine the guest experience across multiple touchpoints. The initiatives focus on streamlining pre-visit planning through intelligent recommendation systems, elevating real-time engagement during the visit with personalized, AI-driven notifications and virtual assistant support, and enriching post-visit interactions via insightful analytics that tailor future recommendations and offers. 

“Our guests are at the center of everything we do, and we want to give them the best possible experience when they visit our parks,” said Selim Bassoul, CEO of Six Flags. “By partnering with the best-in-class companies, we are using data and technology to accelerate innovation and revolutionize the theme park industry.”  

“Six Flags is leading the way on technology, harnessing the power of an alliance to accelerate innovation and seamlessly blend brands into the guest experience through multiple touchpoints in the park,” said Omar Jacques Omran, Chief Digital Officer at Six Flags. “Our guests will benefit from the latest technology to make their visit more personalized, enjoyable, and memorable.” 

Alliance members will play an important role in advancing innovation in the industry by harnessing their unique capabilities and technology: 

“As Six Flags’ primary cloud provider and AI innovation partner, Google Cloud is ready to make AI and cloud technologies more accessible to more people across the theme park industry, said Thomas Kurian, CEO of Google Cloud. “Through this alliance, the industry can take advantage of our innovations in data, technical infrastructure, cybersecurity, and AI to create memorable and tailored guest experiences.” 

“HCLTech looks forward to enabling Six Flags accelerate its digital transformation initiatives to personalize and enhance its guest experiences,” said Hari Sadarahalli, Corporate Vice President for Engineering and R&D Services (ERS) at HCLTech. “As the digital engineering and system integration partner, we will leverage our expertise across AI, Analytics, Cloud and Digital Engineering to integrate varied and complex systems, enabling Six Flags to provide a connected and cohesive experience across all its parks.” 

“There’s no doubt about it – the advances of generative AI and the hardware that powers its capabilities will revolutionize the customer experience whether you’re at home or at the amusement park,” said Jeff Boudreau, chief AI officer, Dell Technologies. “Working with Six Flags, Dell Technologies is helping fuel the next level of AI-enabled family adventures.” 

“The Snowflake Data Cloud will help this newly formed digital alliance harness the power of data and improve their guests’ experiences,” said Bill Stratton, Global Industry GTM Lead, Media, Entertainment, and Advertising, Snowflake. “With Snowflake’s single, integrated platform, and the ability to make the complex simple, Six Flags will be able to gain new insights into guest behavior and deliver personalized experiences.” 

“At Fueled, we are passionate about applying our expertise in mobile app design and development,” said Rameet Chawla, Founder and CEO of Fueled. “Our team worked closely with Six Flags to enhance their guest experience by providing tailored content, streamlining automation, and offering customizable visit options.”  

Joshua Wexler, CEO of Pure Imagination Studios, said: ”Pure Imagination Studios is delivering an elevated level of innovation in AR, VR and animation that will bring Six Flags into the metaverse and the future of experiential entertainment. Through exceptional storytelling and expanded interactivity and game play in both the physical and digital worlds, we will transport guests of all ages to places that are not bound by traditional physical rides, visuals or reactions. We will ignite their wildest imaginations.” 

According to Six Flags, the new latest technologies will revolutionize the guest experience by introducing immersive and interactive elements that are unparalleled in the theme park industry. Leveraging data-driven personalization, we’ll provide tailored experiences for each guest, setting a new standard for customer engagement. The digital alliance is poised to unveil these groundbreaking innovations in the coming months. 

Guests to Malta National Aquarium explore the deep sea in new attraction from Triotech

Triotech‘s Dynamic Explorer attraction has debuted at the Malta National Aquarium. This immersive attraction creates a unique underwater odyssey, seamlessly blending state-of-the-art technology with special effects.

The attraction, which the Aquarium calls “The Deep Explorer” takes guests of all ages on an immersive and educational journey to explore the undersea world. Groups of up to 20 visitors embark on a simulated descent into the abyss until an unforeseen encounter with a giant squid disrupts the expedition. This unexpected twist adds a layer of immersion, fostering a profound connection with the awe-inspiring wonders of the ocean.

“This cutting-edge attraction aligns seamlessly with our mission to inspire a deeper understanding and appreciation for marine life. The collaboration with Triotech has resulted in an immersive journey that goes beyond entertainment, offering our visitors an enriching experience that fosters awareness and respect for the wonders of the ocean. We are excited to provide a unique and educational adventure for our guests.” stated Mark Pace, Director Sales and Marketing at Malta National Aquarium.

“The Deep Explorer at the Malta National Aquarium is more than an attraction. We’re fostering a transformation in the realm of edutainment” added Gabi Salabi, Managing Director, Projects at Triotech. “The guests’ journey is one of emotion, edutainment, and surprise. It’s a testament to Triotech’s relentless pursuit of redefining what’s possible in the world of immersive experiences.”

The attraction’s detailed theming, combined with the motion system and special effects such as smoke, strobe lights, trap doors, and dynamic lighting, create an authentic and engaging experience.

HOLOPLOT introducing speech-focused products at ISE 2024

Berlin-based pro audio company, HOLOPLOT, returns to this year’s ISE to showcase its revolutionary audio products. The acclaimed X1 product series, used in Las Vegas’ newest concert and event venue, Sphere, once again takes center stage, joined for the first time by the new, more compact X2 Matrix Array.

HOLOPLOT technology enables precise control over sound in both the horizontal and vertical axes, allowing users to tackle even the most challenging acoustic environments and produce outstanding, realistic audio for stereo deployments, as well as add and explore creative capabilities to enhance immersive sound designs. Most recently, this was showcased at the Las Vegas Sphere, a next-generation live entertainment venue, where HOLOPLOT is the exclusive provider of the sound system.

The Matrix Array’s unique technology uses advanced proprietary algorithms and integrated software applications to precisely shape and steer sound to where it’s needed and remove it from where it is not. This solves fundamental challenges and achieves unmatched coverage of the audience area, regardless of shape or size, making every seat the best seat in the house. Add to this the ability to generate multiple sound fields simultaneously, each with its own content, equalization, level, shape and position and the creative potential becomes limitless.

The acclaimed X1 is equally at home in large, high SPL environments like Sphere, and smaller, more intimate settings, providing powerful, high-fidelity audio. Meanwhile, the recently launched more compact X2 Matrix Array sets a new standard in sound reinforcement for speech-based and multi-content applications. This combination allows HOLOPLOT systems to cater to a wider array of applications and multiple market segments.

Like X1, X2 provides an unmatched level of sound control. By focusing sound on the audience area and avoiding reflective surfaces, the X2 MD30 achieves significantly better speech intelligibility than conventional loudspeaker technologies, making it the perfect solution for public address systems, conferences and houses of worship amongst others.

X2 eliminates the need for external amplification racks and minimizes the infrastructure needed to accommodate the system. At less than 13 cm (5.1”), integration is unobtrusive and even flush mounting is possible, whilst the ability to be arrayed horizontally and vertically to create differently sized arrays in either landscape or portrait orientation provides limitless scalability and flexibility.

X2 can be discreetly placed behind acoustically transparent screens or wall panels, or disappear completely inside wall cavities, preserving the architectural integrity of any space. Thanks to HOLOPLOT’s proprietary algorithms any audio transmission losses are compensated for. Custom colors and finishes mean the product will blend into any surroundings and a weatherized option means it can be installed in outdoor venues and other demanding environments without compromising performance.

ISE also sees HOLOPLOT announce the biggest update to their products’ operating system. OS 2.0 is now available to existing and new users, giving them access to new and improved capabilities and functionalities, accessible via HOLOPLOT software tools Plan and Control. The latter provides an intuitive and seamless end-to-end workflow from design to installation, through content production and final system deployment. This approach reduces the need for cumbersome hardware upgrades that require new infrastructure, future proofing the investment.

Visit HOLOPLOT on stand 7G700 in Hall 7 to listen to the unparalleled intelligibility of X2 and find out more about the HOLOPLOT workflow. To experience the control and audio clarity of X1, the sound of Sphere, visit Audio Demo Room B2 in Hall 8.