Effective April 1, 2024, Asahi assumed his new role, succeeding Koji Naito. Asahi previously held the role of managing executive officer and chief financial officer, Ushio. He has held positions of increasing responsibility since joining Ushio in 2017 as deputy general manager. Previous to Ushio, Asahi worked for Oki Electric Industry, a Japanese information and communications services company, where he acquired global business management experience in various cutting-edge technology fields, including semiconductor, information and telecommunication technology, as well as office automation. Asahi holds an engineering degree from Japan’s Chiba University.
Asahi brings over 30 years of experience to the role, with a commitment to moving forward Ushio’s mission to promote the use of light as illumination and energy to support human well-being and societal growth through technology.
“As we work towards our mission of becoming a light solutions company, I am committed to Ushio’s focus on creating businesses with greater social value,” says Takabumi Asahi. “I’m excited to continue Christie’s important work in developing exceptional experiences for its customers and lighting the way to a sustainable, brighter future for everyone.”
Christie solutions are used around the world, from the largest mega-events to the smallest boardrooms, and include advanced RGB pure laser projection, SDVoE technology, content management, image processing, LED and LCD displays.
Adventureland Resort has been hard at work unearthing its newest attraction, the reimagined Underground. The classic ride through an abandoned coal mine returns for the Altoona, Iowa theme park’s 50th celebration with a fresh new look. It’s just one of many improvements and additions to the park as Adventureland celebrates its golden anniversary.
The headliner of the 50th celebration will be the return of Underground, one of the world’s few indoor wooden roller coasters. The ride, which has become ingrained into Iowa culture over the years, has undergone an extensive transformation. From the moment guests walk up to the ride, there will be a noticeable difference. Riders will enter through a portal designed to look like a mine and will be transported into an abandoned coal mine with new scenes, elevated theming, enhanced audio and special effects, along with a few unexpected surprises. The reimagination of Underground goes beyond a mere refurbishment. It delves into the depths of local history and culture, incorporating authentic elements from Altoona’s coal mining past.
“Guests will notice the improvements to Underground from the moment they walk up to the ride. The theming will be unlike anything else guests have experienced at Adventureland to date,” Adventureland General Manager Mike Lusky said. “We are thrilled to introduce an elevated experience that will take our guests on an unforgettable adventure that will leave riders returning again and again.”
Riders will be taken on a journey deep below the park in a search for gold stolen in a heist by notorious outlaw Bad Bob and his gang. As the legend goes, Adventureland was built right over the top of an abandoned mine that had become the hideout for some of the most wanted outlaws around.
Underground is not the only new thing guests will experience when the park opens on Saturday, May 18. For pork enthusiasts, Adventureland is unveiling its newest food concept, Oink’s. The new restaurant will offer a mouthwatering selection of Berkwood Farms Berkshire Pork products. From juicy tenderloins to savory pork chops, there is something to satisfy every palate. Whether refueling between rides or indulging in a delicious snack, Oink’s promises to be a haven for pork lovers.
Craft beer enthusiasts will enjoy the Iowa Craft Beer Takeover experience. During select weekends throughout the summer, this new experience for guests 21 and older will showcase breweries from across the state. Guests can sample a variety of brews on a brand-new patio, right on the Boulevard, celebrating Iowa’s vibrant craft beer scene.
Just in time for Adventureland’s 50th celebration, park guests can relive the magic of a beloved classic as the Falling Star Lounge makes its debut. Featuring the iconic sign from the Falling Star ride, beautifully refurbished and proudly displayed, this lounge area will be the perfect spot to unwind and reminisce after a day of adventure.
As the sun sets on select days this season, Adventureland will come alive with a dazzling new light show illuminating the Boulevard. With extended closing times in 2024, guests can enjoy colorful light and laser displays dancing across the night sky, creating magical memories under the stars.
With more than five decades of history to celebrate during the 2024 season, Adventureland promises a birthday bash like never before. Special events throughout the season include Bernie’s Birthday Bash and the Festival of Decades. Concerts every Saturday night July into August will feature a different decade that helped shape Adventureland’s history, followed by fireworks and a light show. Guests will also relive the past with historical displays throughout the park.
Merlin Entertainments is expanding its estate of popular attractions and theme parks in Orlando and Central Florida with the purchase of The Wheel at ICON Park, the tallest observation attraction on the U.S. East Coast. Renamed as The Orlando Eye by Merlin Entertainments, the observation wheel in the center of Orlando’s International Drive district joins Merlin Entertainments’ other family-friendly attractions and theme parks in Orlando: SEA LIFE Orlando Aquarium and Madame Tussauds Orlando, both located in ICON Park alongside The Orlando Eye, and nearby, LEGOLAND® Florida Resort and Peppa Pig Theme Park Florida in Winter Haven.
The attraction is the first acquisition made under the leadership of Merlin Entertainments’ CEO Scott O’Neil and demonstrates the company’s strategic focus on expanding its Gateway ‘mega-clusters’ of attractions in leading tourist cities throughout the world. “The acquisition of the Orlando Wheel in the vitally important tourist hub of Orlando demonstrates our Gateway strategy in action and serves to replicate our successful London Gateway formula, whereby we have clustered four of our branded attractions alongside the iconic anchor that is The London Eye,” states CEO, Scott O’Neil. “Similarly, The Orlando Eye by Merlin Entertainments will become an unmissable stop on visitors’ itineraries, delivering an elevated experience with unobstructed 360-degree views of the ICON Park area and beyond. We look forward to connecting guests to our wider portfolio of premium attractions and resort theme parks in and around Orlando as well, including our SEA LIFE aquarium, Madame Tussauds, LEGOLAND Florida Resort and Peppa Pig Theme Park.”
ICON Park’s President and CEO Chris Jaskiewicz said Merlin’s expansion plans fit well with its own growth strategy of continuing to sign quality restaurant, live entertainment and attraction tenants to its 20-acre destination in the center of the Orlando Entertainment District on International Drive. “We successfully built and developed it into a famous Orlando landmark, and now welcome The Orlando Eye by Merlin Entertainments as one of our outstanding ICON Park tenants. We’re proud that Merlin recognized the global appeal of this attraction, and of ICON Park as a destination, in selecting us as the site to expand their popular brands in Central Florida.”
“Merlin’s newest attraction, The Orlando Eye by Merlin Entertainments, is located in the heart of Orlando where visitors will experience breathtaking 360-degree views of Central Florida, including nearby theme parks and attractions, downtown Orlando, and Kennedy Space Center on Florida’s east coast,” said General Manager of Madame Tussauds Orlando, Paul Gould. “We’ve brought together a wonderful mix of attractions within walking distance from each other to appeal to domestic and international tourists traveling to our city.”
Located in ICON Park, the 400-foot-tall Orlando Eye by Merlin Entertainments features 30 air-conditioned glass capsules. Each capsule has room for up to 15 guests to enjoy a serene 20-minute journey above the scenic landscape.
In 2023, 27% of guests who visited Merlin’s Orlando-based Madame Tussauds also visited Merlin’s SEA LIFE Orlando Aquarium. Similarly to Merlin’s expanding cluster of Orlando-based attractions, the world-leader in branded entertainment destinations owns and operates several of London’s most iconic and popular entertainment attractions including the 443-foot-tall London Eye, SEA LIFE London Aquarium, Madame Tussauds London, The London Dungeon, and Shrek’s Adventure London. According to figures by VisitBritain and Merlin guest data, more than one quarter of tourists who come to London visit at least one of Merlin’s attractions.
Of the 16 U.S. states boasting Merlin attractions, Florida is now home to five attractions, and was the site of Merlin’s first Peppa Pig Theme Park, which opened in 2022. In 2023, Merlin announced the construction of America’s second Peppa Pig Theme Park, set to open in Dallas-Fort Worth in summer 2024; which is one of two Peppa Pig attractions currently under construction globally. Merlin’s three U.S.-based LEGOLAND Resorts in Florida, California, and New York are some of the most popular and most visited of Merlin’s 10 LEGOLAND theme parks open globally.
Gateway Ticketing Systems, Inc. announces Chris Angelos as its new Director of Sales. Chris has ten years of extensive sales leadership experience and a dynamic, out-of-the-box approach to sales strategies, making him a valuable addition to the company’s executive leadership team.
Chris has a proven track record of driving revenue growth and building strong client relationships in the technology industry. He also has experience improving and streamlining operations. His innovative and strategic approach to sales aligns perfectly with Gateway’s vision for expansion and market leadership.
“We are delighted to welcome Chris to our team,” said Michael Andre, President and CEO of Gateway Ticketing Systems. “His wealth of experience, fresh perspective, and dynamic leadership style will be instrumental in leading our Business Solutions team to new heights. We are excited about his contributions to our company and look forward to a successful partnership.”
Chris will lead the sales team at the company headquarters in Gilbertsville, Pennsylvania and will play a crucial role in driving the sales strategy. Chris will lead and manage the Business Solutions team, including developing and executing sales strategies, managing customer success, tracking sales performance metrics, fostering client relationships, and driving revenue growth across key markets. Chris will work closely with the executive leadership team to identify new business opportunities and ensure that the sales team is aligned with the company’s goals and objectives. Additionally, Chris will oversee the implementation of sales policies and procedures to ensure that the sales process is efficient and effective.
“I am thrilled to join Gateway and be part of a team at the forefront of innovation in the tech industry,” said Chris Angelos. “I am excited to leverage my experience and work collaboratively with the talented sales team to drive success, exceed targets, and deliver exceptional value to our clients by providing them with world-class service.”
In addition to Chris joining the Gateway sales team, Todd Walton and Grant Smith have recently joined. Todd joins the team as a Partner Development Manager based in Atlanta, Georgia, where he oversees the company’s worldwide value-added reseller accounts. Grant joins the company as the UK Regional Sales Executive, based in London, where he manages accounts in the United Kingdom region.
Gateway is confident that Mr. Angelos’s sales team leadership will be pivotal in driving the company’s growth trajectory and achieving its strategic objectives. His appointment reflects the company’s commitment to excellence, innovation, and unparalleled customer value. He joined the Gateway team in February.
Gateway employs more than 170 employees, including software developers, technical experts, IT resources, project managers, customer service representatives, and other professionals in the United States, United Kingdom, and Canada. For more information on Gateway Ticketing Systems, Inc. and its products, visit Gatewayticketing.com.
Universal Orlando Resort invites guests of all ages to soar with dragons in a colorful, fully-alive world filled with Viking adventures in How to Train Your Dragon – Isle of Berk – one of the five worlds featured at the all-new Universal Epic Universe theme park opening in 2025. Here, guests will see what it’s like to live amongst dragons as they explore a larger-than-life world that includes exciting attractions, beloved character meet-and-greets, dining, shopping – and even flying dragons – based on DreamWorks Animation’s multi-award winning and Academy Award-nominated trilogy, “How to Train Your Dragon.”
Developed in partnership between Universal Creative and the filmmakers from DreamWorks Animation and Universal Pictures, How to Train Your Dragon – Isle of Berk captures the heart, humor and scale of the films within an authentic re-creation of the rugged, rocky world where raucous Vikings and rambunctious dragons live together in hilarious harmony. Guests visiting Berk will encounter one of the most breathtaking environments Universal has ever created – complete with immense architecture featuring hand- carved details, lush landscaping, and extraordinary heights of rolling hills surrounding vibrant dragon houses and local establishments. And everywhere guests look within the bustling village, they’ll find endless activity – from active dragons in their natural habitats and sheep attempting to disguise themselves as Terrible Terror dragons to sporadic bouts of fire – making Isle of Berk an attraction unto itself.
The Isle of Berk
Guests’ first sight of Berk will be reminiscent of the iconic sweeping vista straight from the films – featuring a vast sparkling lagoon that boasts two 40-foot-tall Viking statues set against an energetic village perched above churning seas. Guests will discover four attractions, one live show, and several character and dragon meet- and-greet experiences that offer something for every member of the family, including:
Hiccup’s Wing Gliders – On this family thrill coaster, Hiccup invites brave new Vikings to take a ride in his latest glider contraption – a winged flying machine that launches aspiring Dragon Riders into the sky for a dragon’s eye view of Berk. Guests will fly alongside Hiccup and Toothless and reach speeds up to 45 mph as they soar around the perimeter of Berk – and even through the lagoon – while experiencing firsthand what it’s like to fly on a dragon.
The Untrainable Dragon – Inspired by Universal Beijing Resort’s wildly successful “Untrainable” show, this dragon-filled live spectacular takes guests on an unforgettable journey with beloved characters Hiccup, Toothless, Gobber, and Astrid as they work together to solve the mystery of The Untrainable Dragon. This heartwarming story comes to life with captivating musical numbers, breathtaking sets and life-sized dragons soaring overhead.
Fyre Drill – Mischievous Viking twins Ruffnut and Tuffnut invite teams of Vikings to compete to outscore and out-soak each other on this wet-and-wild boat battle. Guests will board a colorful dragon-headed boat and blast water cannons at flame-like targets to practice putting out fires – a crucial skill to master when living with dragons.
Dragon Racer’s Rally – Berk’s new Vikings racers can practice aerobatic maneuvers and high-speed barrel rolls on two Viking-made dragon-riding trainers that reach heights of up to 67 feet in the air. Guests can control how “wild” or “mild” their experience will be as they perform high-flying, gravity-defying, swooping and soaring skills that are necessary to earn the accolades worthy of a true champion dragon racer.
Viking Training Camp – Junior Vikings will learn everything they need to know about dragons as they climb, slide and explore their way through this sprawling interactive adventure play camp – featuring a Viking agility course, a Toothless-themed teeter-totter, baby Gronckle dragon climbers and so much more.
Meet Hiccup and Toothless – Guests can visit the Haddock Paddock for an incredible meet-and- greet experience with heroic Dragon Rider, Hiccup, and pose for a photo with his friendly Night Fury, Toothless. Plus, throughout the day, guests may also encounter other familiar Vikings and dragons while exploring Berk.
Guests can also dine and shop like Vikings in the world’s variety of themed eateries and retail locations, including:
Mead Hall – The beating heart of Berk and the village’s main gathering hall, Mead Hall is where guests can feast like a Viking and enjoy a savory menu featuring a variety of meats, fish, sandwiches and more along with a collection of meads and ciders.
Spit Fyre Grill – Overlooking the action of the Fyre Drill water attraction, Spit Fyre Grill is a quick- service dining location featuring delicious, hearty meals flame-seared by a helpful (unseen) dragon fry cook.
Hooligan’s Grog & Gruel – Guests can grab quick bites at this festive racing-themed food stand located in the Viking Camp.
And after a day of dragon training, guests can commemorate their lessons with an array of merchandise available at highly-themed shops like Viking Traders, How to Treat Your Dragon, Hiccup’s Work Shop, and Toothless’ Treasures.
DreamWorks Animation and Universal Pictures are part of the NBCUniversal family of companies. Stay tuned – more details about Universal Epic Universe will be revealed in the months ahead. For more information about Universal Epic Universe, visit www.UniversalOrlando.com/epicuniverse.
LEGOLAND® California Resort, located in Carlsbad, California, has unveiled its newest theme park land, Dino Valley, in honor of its 25th Birthday. The immersive prehistoric land features three rides, two new costume characters, and a build and play station.
“Dino Valley has been in the making for two years after extensive research asking our guests what they’d like to see next and dinosaurs took the cake,” says President of LEGOLAND® California Resort, Kurt Stocks. “Transforming two rides into prehistoric journeys the whole family can enjoy together along with building more than 30 LEGO® models created out of more than 1.8 million LEGO bricks with interactive and animated features is a testament to our commitment to innovation and family fun. We are excited to transport our guests back in time to the age of dinosaurs where they can marvel at the wonders of these magnificent creatures and the magic of LEGO all in one place.”
To bring this new land to life, a team of Master Model Builders from all around the world helped design and build the more than 30 LEGO models that now roam Dino Valley. One of the largest LEGO models is a giant T-Rex, which can be found in Explorer River Quest. It is created out of more than 140,000 LEGO bricks, took four Master Model Builders 700 hours to build and stands 11 feet tall. A brightly colored Stegosaurus spans 12-feet long and is made of over 119,000 LEGO bricks, while a Parasaurolophus mother stands nearly 11-feet tall, is 8-feet long and nearly 6-feet wide, created of more than 178,000 LEGO bricks.
Highlights of the new land at the entrance of the park include:
DUPLO® Little Dino Trail: Kids can hop on this four-seater ride to journey through the LEGO® DUPLO® Dino adventure. They’ll use cameras to ‘capture’ the dinosaurs and play hide & seek with them along the way.
Explorer River Quest: Embark on a river expedition to interact with LEGO dinosaur models, including a giant T-Rex.
Coastersaurus: Everyone’s favorite dinosaur ride will continue to bring guests through the prehistoric jungle of LEGO dinosaurs. Circle around the 1,100-pound Brachiosaurus and whiz by the ten-foot tall Parasaurolophus scavenging for food.
Dino Outpost: Dust off the dirt to reveal fossils in the Dino Dig area, build “roar-some” dinos with LEGO DUPLO bricks in the building zone, and meet and greet two new costume characters: LEGO T-Rex guy and LEGO Paleontologist girl.
LEGOLAND® Hotel and LEGOLAND® Castle Hotel guests have exclusive access to this new land and can explore Dino Valley from 9 – 10 a.m. on days when the park is open until 6 p.m. or later, and from 9:30 – 10 a.m. on days when the park is open until 5 p.m.
In honor of LEGOLAND California’s 25th birthday year, summer 2024 will feature a slate of exciting happenings, including the debut of North America’s first LEGO World Parade, exclusively at LEGOLAND California Resort. Entertainers with glittering costumes will march hand-in-hand, dance, and sing as the parade makes its way through the west side of the park.
Licensing Expo, a leading event dedicated to licensing, brand extension and collaborations, has introduced its new and enhanced Meetings Platform for the upcoming annual event taking place May 21-23 at the Mandalay Bay in Las Vegas. The Meetings Platform, first launched in 2016, is a critical part of the Licensing Expo experience, facilitating connections ahead of the event and helping visitors and exhibitors to maximize time and productivity while at the show. Sponsored by The Brand Liaison, the platform boasts significant upgrades for 2024 making it easier than ever for customers to search for specific brands and intellectual property (IP), find companies and individuals, and book meetings.
“Licensing Expo is the premier meeting place for the entire industry, and it is with no surprise that last year there were over 250,000 searches and more than 6,800 meetings booked via the Meetings Platform, the highest to date,” shares Anna Knight, Senior Vice President of the Global Licensing Group. “This year’s enriched platform further deepens the pre-show experience, guiding meetings and connections with ease. The platform is also the best discovery tool to find unique and emerging IP from all over the world, so you are not just relying on the brands you already know. Over 5,000 brandswill be showcased at this year’s event, providing something truly for every product and retail space.”
Once registered, visitors and exhibitors gain immediate access to the platform and can start booking meetings before schedules fill up. Augmentations this year include new search capabilities by geographic location and IP category; session filters for first time attendees and new exhibitors; calendar syncing; ability to view contact information of company representatives prior to the start of the Expo and so much more. Licensing Expo participants may also purchase opening night party tickets directly through the platform and add seminars and keynotes to their calendar, making it the ultimate planning tool for a valuable visit.
“Finally, all in one place show planning! No more multiple calendars for all our meetings – navigating personal inboxes, company schedules, appointments, seminars, matchmaking and managing different time zones…the new Licensing Expo Meeting Platform solves all of this and more,” states Steve Heller,President ofThe Brand Liaison. “Thank you, Licensing Expo team!”
Over 300 exhibiting companies including Paramount, LEGO, Warner Bros. Discovery, Coca-Cola, The Walt Disney Company, BBC Studios, Beanstalk, Mattel, Crunchyroll, Minecraft, Air Force, Amazon MGM Studios, CD Projekt Red, Airstream, Laika Studios, NASCAR and Nintendo will all be exhibiting, and are actively looking for new connections to advance business.
Visitors are strongly encouraged to register early and leverage the platform in advance of the show with regular weekly updates.
To gain access to the Meetings Platform, you must be registered for Licensing Expo. Visit www.licensingexpo.com to sign-up and access the most up to date list.
Coming to Santa Monica California May 27th 2024, Sci-Fi World-The Experience is a 30,000 square feet collection of science fiction and fantasy props, sets and costumes, probably the largest ever displayed. Located inside the historic former Sears building at 302 Colorado Avenue, between from 3rd Street Promenade mall, the Metro Rail Station, and the world-famous Santa Monica Pier.
12 years in the making, Sci-Fi World is a 501(c)(3) nonprofit foundation that “brings the fun of a theme park inside a museum.” STEAM based education for all ages, with multiple photo ops and interactive opportunities, and all guests are encouraged to dress up as their favorite character or superhero. Celebrity signings and special events will make Sci-Fi World like Comic Con every day.
Sci-Fi World began as New Starship Foundation in August 2012, as an effort to preserve a Paramount-built Star Trek Enterprise-D display bridge (the style seen on the hugely successful TV series Star Trek: The Next Generation). Support continued from many Star Trek legends, including William Shatner, George Takei, Brent Spiner, Denise Crosby, Benedict Cumberbatch, Karl Urban and Ronald D. Moore. Expanding the Foundation’s purpose to include creating Sci-Fi World has helped gain additional support from the cast and crew from Firefly, Battlestar Galactica, Buck Rogers, Doctor Who, and many other TV shows and films.
Some of the most iconic original props and replicas from TV shows and films include: The Enterprise Bridge set from Star Trek: The Next Generation, Star Trek 1966 Original Series set, with statues of the crew, Star Wars, DC and Marvel, including the Iron Man Hall of Armor, Doctor Who, Planet of the Apes, Lord of the Rings, the 25 foot bubbleship from Oblivion, full size Alien Queen and Powerloader from Aliens, a 35 foot Millennium Falcon bounce house, a 1980s arcade on free-play, a living 17ft long Giganotosaurus dinosaur, and much more.
Tickets start at $20 for children, $30 for adults, discounts for seniors, military and first responders, everyone under 6 or over 90 gets in Free. Annual memberships start at $60. Special discounts are available for schools and students. Tickets available at www.scifiworld.com
The Hershey Company is launching a long-term attraction for fans of all ages. The location-based attraction will focus on entertainment and amusement while paying tribute to the various iconic Hershey brands.
The Chicago attraction aims to transport Hershey chocolate enthusiasts into a magical world of candy-making like never before.
From the moment fans enter, they will have a chance to experience many sensory-rich effects that celebrate the renowned Hershey brands like Twizzlers licorice, Jolly Ranchers hard candy, and the immensely popular Hershey’s Kisses chocolate.
The attraction will launch late summer/early fall at Water Tower Place in Chicago.
The creator and operator will be Original X Productions, the creators and operators of location-based entertainment venues like The FRIENDS Experience, The Office Experience and Harry Potter: Magic at Play a long term, ticketed entertainment experience.
The FRIENDS™ Experience has driven millions of attendees and has grown to two North American touring sets, two European/UK sets, an Australian touring set, and a flagship residency similar to the Hershey experience, in the heart of Manhattan.
Fans can expect to engage with a fun & playful narrative journey that amplifies and celebrates Hershey’s essence providing a fantastical journey into how you might imagine a classic family-favorite chocolate is made and pays tribute to the timeless and iconic brand that has captivated the world for decades.
Mattel, Inc., through a licensing partnership with Epic Resort Destinations, has announced plans for a second Mattel Adventure Park location in a new entertainment resort destination located in Bonner Springs, Kansas. The new, family-friendly themed entertainment destination is set to open in 2026, with plans to break ground later this year.
Mattel Adventure Park Kansas City will offer the same attractions as Mattel Adventure Park Glendale, Arizona, including fully themed Hot Wheels roller coasters such as the Hot Wheels™ Bone Shaker®: The Ultimate Ride and the Hot Wheels™ Twin Mill® Racer. Designed as family attractions, the Hot Wheels Bone Shaker themed ride will feature the hot rod’s skull design, while the double-looping Hot Wheels Twin Mill Racer will provide a serious adrenaline boost for all riders.
While these attractions promise “full-throttle fun” for racing enthusiasts of all ages, there is plenty in store for park guests from other fan-favorite Mattel brands such as Thomas & Friends: World of Sodor™, which includes five family-friendly experiential attractions and rides including a dedicated indoor play space for little adventurers.
Mattel Adventure Park Kansas City will also be home to the larger-than-life Barbie Beach House™, featuring an interactive retail experience where fans can build their customized Barbie sets in the Barbie Dream Closet Experience™, which uses hologram technology to bring Barbie to life right before guests’ eyes. The attraction also includes a unique, Barbie-themed flying theater and The Barbie™ Rooftop restaurant and bar.
At He-Man vs. Skeletor Laser Tag™, Masters of the Universe™ fans can fight for Eternia in a massive laser tag arena in the likeness of the iconic Castle Grayskull fortress. Mattel Adventure Park will additionally offer a mini golf experience featuring 18 holes inspired by Magic 8 Ball™, Pictionary™ and other beloved Mattel games, plus a larger-than-life custom climb UNO™ structure that delivers nostalgia and adventure for all ages.
“Mattel Adventure Park Kansas City will bring our iconic brands to life with epic roller coasters, family-friendly attractions, an immersive theatre, themed dining, and so much more,” said Josh Silverman, Chief Franchise Officer at Mattel. “We are thrilled to expand these themed entertainment destinations and invite new fans to experience the world of Mattel in all-new ways as they create lasting memories with loved ones.”
“We are proud and excited to announce Kansas City, Kansas, as the second themed entertainment destination location for Mattel Adventure Park, an Epic Resort Destinations licensing partnership with Mattel,” said Mark Cornell, President of Epic Resort Destinations. “We are bringing Mattel’s powerhouse brands to life through state-of-the-art technology and engaging experiences. This new destination is sure to provide infinite fun for the whole family.”
For updates and a sneak peek of the world-class attractions families can expect to see in Kansas City at www.matteladventurepark.com.
