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IAAPA Announces Highlights and Keynote Speaker for Attractions Expo 2012

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Alexandria, VA, USA — From Nov. 12 through Nov. 16, the International Association of Amusement Parks and Attractions (IAAPA) will welcome an estimated 25,000 attendees and 1,100 exhibiting companies to IAAPA Attractions Expo 2012 annual conference and trade show at the Orange County Convention Center in Orlando. Early registration is now open for the can’t-miss event, which will include Jim Reid-Anderson, chairman, president and CEO of Six Flags Entertainment Corporation, as the keynote speaker of the GM and Owners’ breakfast on Wednesday, Nov. 14.

Throughout the week, attractions industry professionals will learn about current industry issues and trends, network with their peers, and hear from knowledgeable guest speakers. On the trade show floor, attendees will have the chance to test, try, and buy newly available foods and beverages, rides (wet and dry), games, inflatables, novelties, souvenirs, and more.


Terry Prather, president of SeaWorld Parks & Entertainment Orlando, encourages his staff to attend IAAPA Attractions Expo, “because you always get that one idea that you bring back to the table,” he said. “And some of those ideas are really business changing.”

Highlights of the five-day event include more than 80 education sessions covering attractions industry topics such as entertainment, facility operations, finance, government relations, safety, human resources, communications and public relations, marketing, and technology; a Lunch and Learn presentation on Monday, Nov. 12 by Tom Mehrmann, CEO of Ocean Park Hong Kong; the Kickoff Event, Tuesday, Nov. 13; the GM and Owners’ Breakfast, Wednesday, Nov. 14; a facility tour of SeaWorld Turtle Trek, Wednesday, Nov. 14; a facility tour of Legoland Florida, Thursday, Nov. 15; and IAAPA Celebrates at Universal Studios Florida, Thursday, Nov. 15.

Some select events, such as facility tours ($129.99, $99 for IAAPA members) and the GM and Owners’ Breakfast ($110, $85 for IAAPA members), require an entrance fee in addition to general admission to the Expo. To ensure admittance to these more popular, limited-attendance events, IAAPA urges attendees to register for IAAPA Attractions Expo 2012 early and secure a ticket.

On-site registration for IAAPA Attractions Expo 2012 costs $368. Those who take advantage of early registration before Sept. 19 will receive a “super saver” rate of $218, a savings of 40 percent over on-site registration. IAAPA members will receive additional discounts and can register for $109 before Sept. 19 or $184 on site. Additional details about pricing and registration are available at www.IAAPA.org/expos/attractions/2012/registration/index.asp.

Sponsorship opportunities for IAAPA Attractions Expo 2012 are available by contacting Emily Popovich at [email protected]. A list of the more than 40 Platinum, Gold, Silver, and Supporting Organization sponsors are available at www.IAAPA.org/expos/attractions/2012/exhibitor/Sponsors.asp.


About IAAPA Attractions Expo 2012
IAAPA Attractions Expo 2012 is the largest conference and trade show in the world for the attractions industry. With its theme “Game On!,” the show will highlight profitable strategies amusement park and attractions operators can implement to gain the competitive edge in the marketplace. The event will take place in Orlando, Florida, and draw 25,000 industry professionals from 100 countries to the Orange County Convention Center from Monday, Nov. 12, through Friday, Nov. 16. The trade show floor will be open Tuesday, Nov. 13, through Friday, Nov. 16. IAAPA Attractions Expo 2012 offers a full week of business opportunities and educational experiences, and features new ideas, products, and events. www.IAAPA.org/IAAPAAttractionsExpo


About IAAPA
Founded in 1918, IAAPA is the largest international trade association for permanently situated amusement facilities and attractions, and is dedicated to the preservation and prosperity of the attractions industry. The association’s global headquarters is in Alexandria, Virginia, United States, and it maintains regional offices in Brussels, Mexico City, and Hong Kong. www.IAAPA.org

Jackson Hole Wildlife Film Festival to Hold Symposium at Denver Museum of Nature and Science

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Denver, CO, USA — From full dome, large-format and 3-D programming, to exhibit installations and interactive media, social networking and public outreach, museums and cultural institutions present rich opportunities for collaboration with broadcasters and filmmakers.

Join visionary thinkers in science and public media, for three full days of provocative panels, immersive workshops and casual networking. This year is the launch the inaugural Jackson Hole Science Media Awards competition, with special sessions featuring finalist programs!

Register by July 15 and save $60 on Symposium 2012 3-Day Pass.  Early Bird Registration deadline June 30.

• Early Bird 3-Day Pass: $360
• After July 31, Single Day: $160
• After July 31, 2-Day Pass: $300
• After July 31, 3-Day Pass: $420

Click here to register and for more information on the 2012 Symposium.
Registration fee includes full access to all conference sessions, special workshops, networking, social events and free access to several area museums from September 5-7.

PCS Edventures! to Create STEM Content For Science Centers Throughout Saudi Arabia

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Boise, ID, USA (June 25, 2012) /Marketwire/ — PCS Edventures!.com, Inc., a leading provider of K-16 programs focused on Science, Technology, Engineering and Mathematics (STEM), today announced the signing of a contract with Cultural Innovations, a London-based museum, science center and experience consulting company. The contract is to provide STEM education consulting services related to an underway initiative, a national project for establishing science centers across the Kingdom of Saudi Arabia, for the Tatweer Education Holding Company.


Martyn Best, CEO of Cultural Innovations, said, “We look forward to working with the STEM education team from PCS on this exciting project.”

Robert Grover, CEO of PCS Edventures!, said, “Our years of experience in the Middle East, and in Saudi Arabia in particular, have given us a great deal of insight into the region. We truly appreciate the opportunity to work with Cultural Innovations and to contribute to the Saudi Arabian Ministry of Education’s efforts for continuous improvement in science and math education now and in the future.”

You can learn more about PCS STEM programs and International activities in stories posted on the PCS News website. http://pcsedu.com/news

About PCS Edventures!
PCS Edventures!.com, Inc. (PCS) designs and delivers educational products and services to the K-16 market that develop 21st century skills. PCS programs emphasize hands-on experiences in Science, Technology, Engineering and Math (STEM) and have been deployed at over 7,000 sites in all 50 United States and 17 foreign countries. Additional information is available at http://www.edventures.com.


PCS Edventures! is headquartered in Boise, Idaho, and its common stock is listed on the OTC Bulletin Board under the symbol “PCSV.”

Interactive 3D Artwork Installed at National Geographic Visitor Center at Grand Canyon

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Grand Canyon, AZ, USA (June 25, 2012) /PRWEB/ — A stunning new work of 3D interactive art is now on display for all visitors this summer at the National Geographic Visitor Center located here at the South Rim. World famous 3D artist Kurt Wenner has created and just revealed a visual mind and eye puzzle depicting a scene, Grand Canyon Illusion, that visitors from around the world are welcome to interact with, explore, photograph and share. This accessible, one-of-a-kind scene is made possible through the aegis of presenting sponsor, Nature Valley®.

“This one was to try to get a feeling of the vastness of the space,” said artist Kurt Wenner. “It’s a sunrise idea – the colors need to be at the surface of the illusion. The thousands of different colors make it so momentous.” He added that within a 15-foot span, he’s making a transition, a journey for the eye, one that is as smooth as possible — “you’re trying to reach to infinity.”

Visitors to the National Geographic Visitor Center are able to interact in the artwork at no charge. “We are delighted to have visitors from all around the world interacting in and learning from Kurt Wenner’s 3D Grand Canyon Illusion here in our courtyard,” said Janet Rosener, Director of the National Geographic Visitor Center. “Through the magic of Wenner’s fine art, we aim to give our visitors a higher level of understanding and appreciation for this special place and to help them get the most out of their vacation at the Grand Canyon.” Both the Kurt Wenner 3D artwork and the 34-minute Grand Canyon: The Hidden Secrets IMAX® film have the ability to seemingly transport visitors into the Grand Canyon where they descend to its twisting, fascinating depths.

Nature Valley® is the presenting sponsor of Kurt Wenner’s Grand Canyon 3D artwork. “We are proud to support this project, which provides an incredible interactive guest experience with one of the seven natural wonders of the world,” said Scott Baldwin, Nature Valley Associate Director. “Nature Valley believes deeply in inspiring people to enjoy nature, and we encourage visitors to experience this unique opportunity at the Grand Canyon.”

“In support of Nature Valley’s mission, they agreed to help us bring the amazing 3D art of Kurt Wenner to the Grand Canyon, to remind us of the treasure we are entrusted to preserve and protect for future generations,” said Robert S. Perkins, Chief Executive Officer of Destination Cinema, the National Geographic Visitor Center’s parent company.

A form of perspective known as anamorphism was used by the great European masters to give the illusion of soaring architecture and floating figures in ceiling frescoes. Through his large-scale drawings, Wenner is able to create a world where reality and fantasy are combined, creating compositions that appear to rise from, or fall into the ground. The art is complete when people interact with it, and when they see themselves in a photograph seemingly perched on an outcrop high above the Canyon floor. Wenner’s hyperbolic perspective artwork have inspired many communities, corporations, government buildings, hotels, museums, churches, private homes – and now the National Geographic Visitor Center at Grand Canyon – to commission his artwork worldwide. This is the first Kurt Wenner permanent 3D illusion composition to be exhibited in North America.

“Kurt first came to our attention through a National Geographic documentary, Masterpieces in Chalk, filmed in 1987,” said Perkins. “We would like to suggest that, when visitors come to experience the Grand Canyon, they should take the opportunity to see the artwork of Kurt Wenner, a man many consider a natural wonder of the art world.”

The National Geographic Visitor Center is located on highway 64, one mile south of the South Rim entrance to Grand Canyon National Park and is open from 8:00 a.m. to 10:00 p.m. March 1 to October 31; 10:00 a.m. to 8:00 p.m. November 1 to February 28.

A DESTINATION CINEMA, INC. PRESENTATION
The National Geographic Visitor Center is a popular attraction and features the new Kurt Wenner 3D Interactive Artwork plus a spectacular IMAX® Grand Canyon: The Hidden Secrets Movie. This popular film brings to life the history, discovery and adventure that lie beyond the Grand Canyon’s rim on a giant six-story-high screen with 12,000 watts of digital surround sound. Visitors can also purchase park passes, visit with a park ranger, get free maps, book sightseeing tours, shop for unique gifts at the National Geographic Store and eat at the Explorer’s Café – all located within the National Geographic Visitor Center, your ultimate guide to the Grand Canyon! explorethecanyon.com | call: (928) 638-2468


Nature Valley created the granola bar category in 1975 and brings great taste to active consumers looking for wholesome snacks. Nature Valley offers eight great-tasting granola snacks: Crunchy Granola Bars, Sweet & Salty Nut Granola Bars, Chewy Trail Mix Bars, Granola Thins, Protein Bars, Yogurt Granola Bars and Roasted Nut Crunch Bars. In addition to supporting the National Parks Conservation Association, Nature Valley is the Official Natural Granola Bar of the PGA TOUR, Champions Tour and Nationwide Tour, the United States Ski and Snowboarding Association, Nature Valley NASTAR, and Vail Resorts. In addition, Nature Valley is the title sponsor of the Nature Valley First Tee Open at Pebble Beach and the Nature Valley Grand Prix. For more information: Facebook.com/NatureValley, Twitter.com/nature_valley.


Trail View
Kurt Wenner’s 3D mural supports the recently launched Nature Valley Trail View, an extension of Nature Valley’s successful “Preserve the Parks” initiative. Nature Valley Trail View is designed to provide an immersive, virtual experience with 360-degree, first-person trail perspectives, covering over 300 miles of trails in three of our nation’s most popular and iconic national parks: The Great Smoky Mountains, Yellowstone and the Grand Canyon.

New Open Air Observation Railroad Car Takes Riders to World’s Longest Zip Line

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Durango, CO, USA (June 25, 2012) /PRNewswire/ — Traveling on its inaugural journey through the Animas River canyon, the “Knight Sky” open air observation car carried its first passengers to Soaring® Tree Top Adventures’ zipline on June 15, 2012. Knight Sky is the newest addition to the Durango & Silverton Railroad’s train car fleet. The car was commissioned by Soaring owners and given to the Durango Railroad.

Melcher Brothers of Durango, Colorado built the new First Class, open-air observation train car, Knight Sky. This private, open seating car was built with the historic Silver Vista car in mind, with luxurious appointments added.

The Knight Sky train car includes roomy, reclining leather seating, a UV-protected glass paneled roof and large viewing platforms. From mid-June through mid-August, Soaring guests have the option of riding in any of Soaring’s First Class cars: the Tall Timber Legend, theTall Timber Legacy and now the Knight Sky.

With no road access to Soaring’s remote location in the mountains outside of Durango, Colorado, guests arrive at Soaring via the Durango & Silverton Railroad. Soaring guests travel to and from the zipline in Soaring’s private, First Class train cars, which now includes the Knight Sky.

Soaring’s first guests to ride in the Knight Sky were Mark Consuelos and Kelly Ripa (from the daytime TV show Live! with Kelly) and their family.

Soaring consists of over 34 eco-friendly platforms, with 27 spans ranging from 56-1400 feet. Guests soar over 1.5 miles of cable in old growth forest, through Aspen glens and across the Animas River. Also included is a four-course gourmet lunch served in the trees overlooking the river and an ecology tour that operates in tandem with the zipline.

Soaring has been enjoyed by guests age 4 – 91. For several years, the canopy tour has been rated the #1 Attraction in the United States, Colorado and Durango on TripAdvisor.com, a consumer website for posting unbiased reviews of places visited.

The all-inclusive cost for the 5 1/2 hour zipline adventure, including all equipment, expert Sky Rangerguides, Eco Tour specialists, a four-course gourmet lunch served in the trees and roundtrip train transportation on Soaring’s First Class train cars to this full day of adventure is $449/pp. Advance reservations are required: please call 970-769-2357 or reserve online at www.soaringcolorado.com.

Newest WhiteWater West Giant RainFortress Opens at Mt Olympus

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Richmond, BC, Canada — This past Memorial Day weekend, Mt. Olympus expanded its host of attractions with the ultimate AquaPlay Giant RainFortressTM. Known as “The Lost City of Atlantis”, this attraction demonstrates WhiteWater’s expertise in building waterparks from concept to completion.

The Eruption surges 100 feet in the air!

The Lost City features the first AquaPlayTM Eruption in the Wisconsin Dells, surging water 100 feet (30 m) high into the air! The Eruption surges from a custom made, fully themed “volcano”, before cascading down over the multi-level interactive play structure below.

Another highlight of this attraction is the 8 foot (2 m), 317 gallon (1200 litres) tipping bucket that dumps thousands and thousands of gallons of water down on the huge crowd below.

The AquaPlay Giant RainFortressTM also offers an array of waterslides, including the ever-popular BoomerangoTM, the Champagne Bowl and the Multi-Lane Mat Racer.

The Lost City of Atlantis features an exciting mix of waterslides

The realist theming on this structure further demonstrates the talent and craftsmanship of WhiteWater’s expert theming team. The legend of Atlantis is brought to life with details like pyramid roofs, temple entryways, hand carved seahorses and more.

For more information on WhiteWater, The Waterpark Company, and its innovative products, please visit www.whitewaterwest.com.

IMG Theme Park on Way to Dubai’s City of Arabia

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Dubai, UAE — Financial institutions, Al Hilal Bank and Mashreq, acting as the Mandated Lead Arrangers (MLAs) have successfully closed a club facility, structured on Shari’ah principles to finance construction of a theme park in Dubai.


The project is developed by the Ilyas and Mustafa Galadari Group (IMG), wholly owned by Mr. Ilyas Galadari and Mr. Mustafa Galadari, which is developing City of Arabia. Mashreq also acted as the documentation bank and is the investment agent for the transaction. Mashreq acted as the documentation bank and is the investment agent for the transaction.


Mr. Julio de Quesada, Head of Corporate and Investment Banking at Mashreq commented, “Mashreq enjoys a long standing relationship with the IMG Group, and we are pleased that we have been able to play a pivotal role in supporting IMG Group’s vision in coming up with a landmark project. I am confident that a state of art theme park, such as this, will further enhance Dubai’s touristic position in the Region. At Mashreq, we continue to support similar initiatives that demonstrate our commitment to our partners and the industry.”


Mohamed Jamil Berro, CEO of Al Hilal Bank said “Our involvement in this theme park development reflects our vision as a progressive Islamic bank to extend the reach of our Shari’ah-compliant financial services to various growth areas, such as financing the Middle East’s first fully integrated Entertainment Destination. This park will provide family entertainment of the highest quality at par with other internationally renowned theme parks, not only to the population of UAE but also to the neighboring countries in the region as well. We are confident of IMG Group’s ability to bring world-class projects to completion and expect this park in particular to strengthen Dubai’s claim as a preferred leisure and lifestyle destination. This transaction also exhibits AHB’s experience in structuring Islamic Finance facilities through its dedicated and experienced team.”


Centrally located in City of Arabia, on Emirates Road, in Dubai, IMG Theme Park has entered into agreements with world renowned licensors, to use their concepts and characters. IMG Theme Park will be the catalyst to boost the entire City of Arabia development. The facility is planned to have a total built up area of approximately 1.2 million square feet, fully indoors. The Park boasts of innovative rides and one of the regions largest roller coasters. It will also comprise retail outlets including food and beverage and licensed merchandising. More details of the licensing arrangements will be released by IMG Group in the near future.


Ilyas Galadari said: “Dubai is a vibrant economy that attracts millions of visitors a year and a quality theme park will add to the options available to these visitors. The theme park will be a strategic landmark in Dubai, adding to HH Sheikh Mohamed’s views of making the UAE a destination of choice. Strategically located on Emirates road, this facility is easily accessible from all Emirates of the UAE. We’re proud of the licensing arrangements we have been able to sign for our park. The theme park will be built to the highest standards with the best vendors being selected to build the rides”.


Mustafa Galadari said: “A fully indoor facility ensures that the park is open all year round to visitors. The ride mix has been carefully chosen to ensure there is enough to do for all ages. The ticket pricing will be kept competitive and there will be strategic tie-ups with Hotels and Airlines to drive visitors through our Park. Considering Dubai’s strategic location, not only are we expecting visitors from the GCC region but also from other parts of the world. The completion of our park will ensure that the residents of Dubai and neighboring countries need not travel about seven hours to get to a quality theme park. The Park will also generate a significant demand around it for Hotels, Hotel Apartments along with other retail and leisure components”


Construction works on the project have already commenced and are expected to be completed by end of 2013. The ride mix encompasses all ages and therefore, makes a unique destination for the whole family.

Super 78 Studios Now Offering Attraction Concept and Development

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Hollywood, CA, USA — Super 78 Studios has added “attraction concept and development ” to the roster of services it provides theme parks and special venues. The award-winning firm’s expanded capabilities and a new, state-of-the-art facility will better support the evolution taking place in the theme park industry.

“In this environment, what we call Theme Park 2.0, owners, operators and IP holders are partnering with firms that offer comprehensive solutions to develop innovative, and immersive experiences,” said Brent Young, Super 78 principal and creative director. “We have a great track record for creating compelling stories, so this expansion into designing and developing attractions is an organic progression for Super 78.”

The firm recently relocated to a state-of-the-art headquarters in the heart of Classic Hollywood to be closer to entertainment capital’s film and animation production studios, a source for many of the intellectual properties Super 78 transforms into theme park experiences.

“There’s a very real and growing interdependence between Hollywood and the theme park industry, which offers a highly profitable revenue stream for studios to extend their IP,” said Dina Benadon, Super 78 principal and CEO “The new location puts us on the doorstep of several studios we’re already developing new experiences for.”

Recently, Super 78 completed design and concept work for San Diego Zoo, Moody Gardens and Fender Instruments, Inc.

“Our clients recognize our brand expertise and fresh innovative creative,” said Kate Crandall, a Super 78 producer.

Super 78 supervises multiple production companies around the world to create attraction media. As a digital hub for IP holders and studios, the company has transformed its infrastructure to support its state-of-the-art approach to branded entertainment production.

“We’ve created a completely wireless 3D infrastructure so there’s a seamless integration between production and installations,” added Young.

“Our new space supports a more streamlined production process by giving our designers complete freedom to interface with our creative teams, clients and partners.” Benadon added. “Providing this kind of flexibility to everyone in the production process means we can continue enhancing imagery until the very last possible moment before a grand opening.”

The firm’s new website – www.super78.com — reflects the new look and added capabilities.

About Super 78 Studios
Super 78 Studios is a leader in the theme park industry for creative development and media production. Launched in 1997, Super 78 develops award-winning branded entertainment and educational experiences for the most admired theme parks, attractions and museums around the world including SeaWorld, Universal-Singapore, Busch Gardens, and the Happy Valley Theme Park in Shanghai.


Super 78’s contemporary, real-world approach realizes the creation of digital media and animated content for the movie and broadcast industries, and for celebrated guest experiences like Dora and Diego 4D: Catch That Robot Butterfly (worldwide), Madagascar: A Crate Adventure and Donkey Live (Universal Studios Singapore), Flight of the Dragon (OCT: Happy Valley Park/Shanghai), Shamu’s Believe (Sea World), Curse of Darkastle (Busch Gardens), and Awards Night (Audubon Insectarium), among others.

Electrosonic Completes A/V Integration on Renovated New York Historical Society Museum

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Los Angeles, CA, USA — Electrosonic provided a 21st-century update to the venerable New-York Historical Society Museum & Library, which underwent a three-year, $70-million renovation. Electrosonic designed and supplied all the audio, video and control systems for the renovation of New York City’s oldest museum.

The New-York Historical Society Museum predates the founding of the Metropolitan Museum of Art by nearly 70 years. The Museum supports the New-York Historical Society, one of America’s preeminent cultural institutions, whose mission is to explore the richly layered political, cultural and social history of New York City, New York State and the nation, and to present history and art exhibitions and public programs that reveal the dynamism of history.

Platt Byard Dovell White Architects and Lee H. Skolnick Architecture + Design Partnership were the design team on the project. Included in the scope of the project was a sweeping new 3,400-square-foot space that combines museum admissions, the adjacent Robert H. and Clarice Smith New York Gallery for American History and Robert H. Smith Auditorium on the first floor, and the only children’s history museum and library in the city.

The Robert H. and Clarice Smith New York Gallery of American History forms the new Great Hall. “It’s an impressive admissions area that fascinates visitors with multiple multimedia exhibits,” says Andrew Kidd, Electrosonic sales consultant.

At the theater entrance and over the admissions desk are striking, sleek, semi-mirrored glass digital signage cases. Designed by Lee H. Skolnick Architecture & Design and built by DCL in Boston using Ad Notam glass, the signage provides visitors with information about the museum’s offerings and Historical Society activities. With the help of AV consultant TAD, Electrosonic supplied C-Nario signage software and players, which Unified Field used to craft the signage content.

Near the admissions desk is an interactive ‘living painting’ by Small Design Firm of Cambridge, MA. The living painting, based on Pulling Down the Statue of King George III, New York City (1852-1853) by Johannes A.S. Oertel from the museum’s collection, is displayed on a 2×5 landscape-oriented videowall made up of ten narrow-mullion Planar Matrix 55-inch monitors supplied and installed by Electrosonic. At first glance the painting on the videowall appears to be static. But behind the monitors, Dell computers run an application that makes the picture come alive.

Using a Microsoft Kinect camera, which tracks the movement of visitors, the computers launch a sequence of activities that change the content of the painting. Initially, visitors can hear the crackling and burning sound of the fire in the painting. When they approach the monitors, the dog in the foreground starts to move. As more visitors gather in front of the videowall and the longer they remain, captivated by what they see, the painting continues to come to life. The Revolutionary War colonists begin to tug on the ropes around the man-on-horseback statue in the midground, and sounds of their struggle increase. Finally, the statue crashes to the ground and smoke and ashes rise in the air. Then, miraculously, the painting returns to its original state.

In the Smith Gallery, which is capped by a remarkable ceiling by the late artist Keith Haring’s Pop Shop Studio, Small Design Firm created two interactive experiences relating to the historical artifacts on view. The New York Rising exhibit, which features a huge array of paintings and artifacts, uses five rotating display housings which contain portrait oriented 46-inch Samsung touchscreens installed by Electrosonic. When a visitor rotates one of the touchscreen cases, panning across a portion of the exhibit, the graphical images on the touchscreen pan with it, thereby highlighting the artifacts on the wall directly in line with the display. The visitor touches the image in the viewfinder to discover more information about the particular piece of artwork or artifact.

In addition, six pairs of 55-inch displays, mounted in portrait orientation, are mounted on the east and west building columns, showcasing treasures from the museum’s collection. Four Sony Vaio 22-inch touchscreens are on hand for further information gathering.

Adjacent to the Smith Gallery is the 420-seat Robert H. Smith Auditorium. This multi-purpose space, expanded with a mezzanine floor to greatly increase its capacity, hosts presentations in the form of a “distinguished speaker series” and other public programs and performances in the evenings, but during the day showcases an 18-minute multi-screen media experience titled “New York Story”. Produced by Donna Lawrence Productions and narrated by Liev Schreiber, “New York Story” traces the history of the city from its beginnings as a remote outpost to its current role as a world force.

In the auditorium, Electrosonic installed a three-projector blend system comprising Christie WU12K-M projectors fed by Extron JMP 9600-2K JPEG2000 video players controlled by a Medialon show control system. “New York Story” imagery begins at the front of the stage on four 6-foot wide screens, which roll up and down and widen to a total of ten as the tale unfolds. Images are also shown on gray drapes, set just behind the white roller screens. Midway through the show, some of the movable screens lift up to reveal the center portion of a 72-foot wide backscreen bearing a single image. During the last five minutes of the experience, the entire 72-foot span is revealed. The stage machinery for the display surfaces was provided by PDO and LA Propoint. Electrosonic designed the projection system to cover the three screen planes, which are sometimes used simultaneously. To ensure that it was feasible, Electrosonic and Donna Lawrence Productions did full size tests at Electrosonic’s Burbank facility one year prior to installation.

Electrosonic installed 38 Renkus-Heinz speakers for surround sound, augmented by two double 15” JBL sub-woofers. Digital sound processing is by MediaMatrix Nion.

To maximize usability of the theater, an AMX-controlled full presentation system allows for everything from a complete band set up to a simple PowerPoint presentation. It features a Panasonic projector, connections for up to 18 microphones, Blu-ray and DVD players and podium control for the PowerPoint computer. The presentation system only shares speakers and the screen with the show. The theater’s mezzanine houses a touchscreen control position for Medialon and AMX, and features a Yamaha LS9-32 sound mixing board.

Outside the theater, Electrosonic equipped the Smith Gallery and Dexter Hall with fixed speakers and portable special events audio and video systems that allow presentation in either gallery with either local or theater generated audio and video. The portable part of the system can be used as a stand-alone setup anywhere in the building.

Downstairs at the New-York Historical Society, kids get their own taste of the past – even its dark side – at the DiMenna Children’s History Museum, the first ever museum devoted to children’s history. One exhibit introduces kids to Newsies, the newsboys who eked out a living selling papers on the street, while another tells the tale of the Orphan Trains used to ship destitute children out west to work on farms.

The DiMenna museum features exhibits designed by Lee H. Skolnick, with fabrication by Explus, Superior Exhibits, Murphy Catton and DCI. Interactive software and video media were created by Unified Field.

Electrosonic’s design consulting team provided design services for the auditorium as well as portions of the Great Hall and Dexter Hall. The team worked closely with Donna Lawrence Productions on the auditorium’s schematic and design development, creating two different full-scale mock ups of a section of the theater to test the design against the unique demands of the multi-screen projection.

The design consulting team also devised an innovative solution for the auditorium’s sound system. Since the main screen had limited space behind it for speakers, and placing speakers behind the main screen could not be used once the 2-foot wide screens were deployed, they opted to hide speakers in the apron and ceiling of the stage to give the audience the illusion that sound is coming from the center of the screen. The design consulting team continued its audio role post-installation, supporting Donna Lawrence Productions with the final audio mix on site.

Electrosonic’s project managers were Jackson Benedict and Ellen Simich, and commission engineer and programmer was Tony Peugh.

Learn more about Electrosonic. Visit http://www.electrosonic.com

About Electrosonic
Electrosonic is an international audio-visual company that creates tailored, state-of-the-art solutions for a wide range of markets including theme parks, museums, video conferencing and control rooms. Since its founding in 1964, Electrosonic has built a strong reputation for working on complex projects, both large and small, and has developed lasting partnerships with customers and suppliers. Beyond complete integrated systems, Electrosonic provides a comprehensive scope of services including technical design, projector lamp sales, maintenance and operational support.