Friday, September 29, 2023

Super 78 Studios Now Offering Attraction Concept and Development

Hollywood, CA, USA — Super 78 Studios has added “attraction concept and development ” to the roster of services it provides theme parks and special venues. The award-winning firm’s expanded capabilities and a new, state-of-the-art facility will better support the evolution taking place in the theme park industry.

“In this environment, what we call Theme Park 2.0, owners, operators and IP holders are partnering with firms that offer comprehensive solutions to develop innovative, and immersive experiences,” said Brent Young, Super 78 principal and creative director. “We have a great track record for creating compelling stories, so this expansion into designing and developing attractions is an organic progression for Super 78.”

The firm recently relocated to a state-of-the-art headquarters in the heart of Classic Hollywood to be closer to entertainment capital’s film and animation production studios, a source for many of the intellectual properties Super 78 transforms into theme park experiences.

“There’s a very real and growing interdependence between Hollywood and the theme park industry, which offers a highly profitable revenue stream for studios to extend their IP,” said Dina Benadon, Super 78 principal and CEO “The new location puts us on the doorstep of several studios we’re already developing new experiences for.”

Recently, Super 78 completed design and concept work for San Diego Zoo, Moody Gardens and Fender Instruments, Inc.

“Our clients recognize our brand expertise and fresh innovative creative,” said Kate Crandall, a Super 78 producer.

Super 78 supervises multiple production companies around the world to create attraction media. As a digital hub for IP holders and studios, the company has transformed its infrastructure to support its state-of-the-art approach to branded entertainment production.

“We’ve created a completely wireless 3D infrastructure so there’s a seamless integration between production and installations,” added Young.

“Our new space supports a more streamlined production process by giving our designers complete freedom to interface with our creative teams, clients and partners.” Benadon added. “Providing this kind of flexibility to everyone in the production process means we can continue enhancing imagery until the very last possible moment before a grand opening.”

The firm’s new website – — reflects the new look and added capabilities.

About Super 78 Studios
Super 78 Studios is a leader in the theme park industry for creative development and media production. Launched in 1997, Super 78 develops award-winning branded entertainment and educational experiences for the most admired theme parks, attractions and museums around the world including SeaWorld, Universal-Singapore, Busch Gardens, and the Happy Valley Theme Park in Shanghai.

Super 78’s contemporary, real-world approach realizes the creation of digital media and animated content for the movie and broadcast industries, and for celebrated guest experiences like Dora and Diego 4D: Catch That Robot Butterfly (worldwide), Madagascar: A Crate Adventure and Donkey Live (Universal Studios Singapore), Flight of the Dragon (OCT: Happy Valley Park/Shanghai), Shamu’s Believe (Sea World), Curse of Darkastle (Busch Gardens), and Awards Night (Audubon Insectarium), among others.

Joe Kleiman
Joe Kleiman
Raised in San Diego on theme parks, zoos, and IMAX films, InPark's Senior Correspondent Joe Kleiman would expand his childhood loves into two decades as a projectionist and theater director within the giant screen industry. In addition to his work in commercial and museum operations, Joe has volunteered his time to animal husbandry at leading facilities in California and Texas and has played a leading management role for a number of performing arts companies. Joe previously served as News Editor and has remained a contributing author to InPark Magazine since 2011. HIs writing has also appeared in Sound & Communications, LF Examiner, Jim Hill Media, The Planetarian, Behind the Thrills, and MiceChat His blog, takes an unconventional look at the attractions industry. Follow on twitter @ThemesRenewed Joe lives in Sacramento, California with his wife, dog, and a ghost.

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