Thursday, April 18, 2024

Benjamin Yates Appointed As Investment Attraction Manager at Tourism Australia

Sydney, Australia — Tourism Australia has announced the appointment of Benjamin Yates as its new Investment Attraction Manager, a move aimed at further strengthening the organisation’s capabilities in supply-side tourism.

Mr Yates joins Tourism Australia from the Caravan, RV & Accommodation Industry of Australia (CRVA) where he held the position of chief executive officer for the past eight years, during which time he built up the organisation’s membership base from 100 to more than 1250 members.

Tourism Australia Managing Director Andrew McEvoy believes that Mr Yates’ 15 years experience in the tourism industry, including significant exposure to government, will be invaluable to Tourism Australia, as it drives forward a new investment development agenda.

“Ben’s appointment comes as a critical time for Tourism Australia, as we seek to get more involved in supply-side tourism issues,” Mr McEvoy said.

“A stronger focus on investment will ensure that the quality of Australia’s tourism industry meets the expectations of visitors, and will help us to achieve the goals set for us in the Tourism 2020 strategy.

“This is a new role, working alongside the industry and all levels of government, to seek to better access to supply side opportunities to help us create a more appealing Australia of tomorrow.”

Tourism Australia’s remit has recently been updated to include more emphasis on supporting and working with other Australian Government agencies to facilitate tourism investment and sustainable aviation access.

Stronger alignment is viewed as critical to support the Australian tourism industry’s growth strategy, Tourism 2020, and to achieve the long-term objective of doubling overnight tourism expenditure to up to $140 billion by the end of the decade.  

Yates takes up the new role from 15 February 2012.

Joe Kleiman
Joe Kleiman
Raised in San Diego on theme parks, zoos, and IMAX films, InPark's Senior Correspondent Joe Kleiman would expand his childhood loves into two decades as a projectionist and theater director within the giant screen industry. In addition to his work in commercial and museum operations, Joe has volunteered his time to animal husbandry at leading facilities in California and Texas and has played a leading management role for a number of performing arts companies. Joe previously served as News Editor and has remained a contributing author to InPark Magazine since 2011. HIs writing has also appeared in Sound & Communications, LF Examiner, Jim Hill Media, The Planetarian, Behind the Thrills, and MiceChat His blog, takes an unconventional look at the attractions industry. Follow on twitter @ThemesRenewed Joe lives in Sacramento, California with his wife, dog, and a ghost.

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