Saturday, November 27, 2021

Big Squirt Inc. announces winners of the 2010 Big Squirt!® Splash Awards


Torrance, Calif. USA — Big Squirt Inc. announces the winners of their 2010, third annual, Big Squirt!® Splash Awards. The Big Squirt!® Splash Awards recognize outstanding accomplishments by amusement park retail merchandise groups during the 2010 season. Awards are given to recognize achievements in Marketing, Sales, Fun, Success and when earned, a special Million Dollar Sales award. The winners are:

Marketing Splash Award
Adventureland Park, Altoona, IA – Exceptional visual display of product and marketing Big Squirt!® through creative in-park guest programs.

Sales Splash Award
Dollywood’s Splash Country, Pigeon Forge, TN – Achieving record sales growth of Big Squirt!® over previous year.

Funtastic Splash Award
The Keller Pointe, City of Keller, TX – Best use of Big Squirt!® to increase year round guest fun and park revenue.

Big Success Splash Award
Splashway Family Water Park, Sheridan, TX – Exceeding all expectations of Big Squirt!® success and sales in their first year.

Million Dollar Sales Award
Scott’s Splash Lagoon, Erie, PA – Breaking over one million dollars in Big Squirt!® retail sales.

Joel M Schafer, president of Big Squirt Inc. states, “We are proud to recognize these parks for their hard work and success, Congratulations!”

Of note, this years Million Dollar Splash award is being given to an indoor waterpark. Scott’s Splash Lagoon, Erie, PA was the first indoor waterpark to carry the Big Squirt! and fully embrace the products legacy of success.

ABOUT Big Squirt!®
The Big Squirt!® water toy has been a super seller in the summer marketplace for over 22 years and is now duplicating that success year round in the indoor water park industry. Winner of numerous souvenir and innovation awards, Big Squirt!® is the number one seller in waterpark and water related merchandise. Based in Torrance, CA the Big Squirt! water toy is Made in the USA.

Big Squirt! will be holding a press conference at the IAAPA Attractions Expo to honor the 2010 Big Squirt! Splash Award recipients. It will be held at booth #2045 on Wednesday, November 17 at 3:30pm.

Image: courtesy Big Squirt

Judith Rubin
Judith Rubin ([email protected]) is a leading journalist, publicist, strategist, blogger, content marketing specialist and connector in the international attractions industry. She excels at writing about all aspects of design and technical design, production and project management. Areas of special interest include AV integration and show control, lighting design and acoustics, specialty cinema, digital video and world’s fairs. Judith has ties to numerous industry organizations. From 2005-2020 she ran communications, publications and social media for the Themed Entertainment Association (TEA). In 2013, she was honored with the TEA Service Award. She was development director of IMERSA, and co-chair of the 2014 IMERSA Summit. She was publicist for the Large Format Cinema Association in the 1990s, now part of the Giant Screen Cinema Association (GSCA) and has also contributed to the publications of PLASA, IAAPA and the International Planetarium Society. Already making her mark as a magazine and book editor, Judith joined World’s Fair magazine in 1987, which introduced her to the attractions industry. Launching as a freelancer in the mid 1990s she has contributed to dozens of publications and media outlets including Funworld, Lighting&Sound America, Sound & Communications, Urban Land, The Raconteur and The Planetarian. She joined InPark in 2010. Judith earned a Bachelor of Fine Arts from Pratt Institute. She has lived in New York City and the San Francisco Bay Area, and now makes her home in Saint Louis, where she is active in the local arts and theater community.

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