Monday, December 6, 2021

Blackpool Pleasure Beach’s ICON coaster receives twisting modification entitled ENSŌ

The UK’s double launch rollercoaster ICON, located at Blackpool Pleasure Beach, is getting twisted next spring with ENSŌ. Riders on ICON’s rear two seats will spin and twist freely during the ride’s existing thrilling duration. 

ICON’s high speed accelerations, twists and turns, and interactions will all be turned up to a new level by ENSŌ.

ICON launches riders with the same acceleration as a Formula One car, rising through numerous interactions with other rides before hitting a second launch which powers riders high above Blackpool Pleasure Beach and through to the conclusion of this journey.  ENSŌ magnifies these thrills and creates a new experience for those who dare to get twisted.

Left to right: Thorsten Koebele, Chief Officer Sales and Marketing, Mack Rides; Amanda Thompson OBE, Managing Director, Blackpool Pleasure Beach; and Christian von Elverfeldt, CEO, Mack Rides. Photo courtesy of Blackpool Pleasure Beach.

Blackpool Pleasure Beach’s Managing Director, Amanda Thompson OBE, met with Mack Rides Chief Executive Officer, Christian von Elverfeldt, and Chief Officer Sales and Marketing, Thorsten Koebele at the recent IAAPA Expo in Orlando, Florida, to sign the deal.

Read InPark Magazine’s exclusive interview with Managing Director Amanda Thompson OBE by Creative Executive and TEA International Board Director Chris Lange.

On signing this contract with Mack Rides, Amanda Thompson OBE commented, “We are delighted to once again be working with Mack Rides. We have a longstanding relationship with the Mack family and this continues the strong links between our two families.  ENSŌ promises to be a thrilling addition to ICON, and I can’t wait to see everyone get twisted next year.”

Image courtesy of Blackpool Pleasure Beach.

ENSŌ is a sacred symbol in Zen Buddhism meaning circle, or sometimes, circle of togetherness. It is traditionally drawn using only one brushstroke as a meditative practice in letting go of the mind and allowing the body to create, as the singular brushstroke allows for no modifications. 

ENSŌ will get guests at Blackpool Pleasure Beach in a spin from Spring 2022.

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