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Blockbuster Museum Exhibitions: Superbreak Launches Book of the Dead Package


YORK, England — Superbreak, the short break tour operator, launched a range of hotel and ticket packages for the Ancient Egyptian Book of the Dead exhibition which opened at the British Museum Nov 4 and runs through March 6, 2011.

The British Museum’s newest exhibition follows the journey of the ancient Egyptians from death to the afterlife using digital media to interactively interpret the Book of the Dead. The York-based tour operator has secured a number of timed afternoon entry tickets to the exhibition and has partnered with over 250 central London hotels to offer affordable breaks whatever the budget. What helps to set the hotel and ticket packages apart from their competition is the wealth of additional extras, which can be bolted-on to the packages themselves, including return rail travel and sightseeing tickets.

Over the past few years, event packages have soared in popularity as Superbreak continue to acquire ticket allocation for a diverse range of events from record-breaking cultural events such as Tutankhamun to the latest pop and rock acts at the O2 Arena. Last year, over 10,000 passengers travelled with Superbreak on an event break to London and the tour operator continues to maintain strong relationships with many of the venues to ensure they can provide customers with the latest range of event tickets.

Attending the preview of the exhibition Ray Jones, product development director at Superbreak, commented: “The new exhibition in the stunning Reading Room of the British Museum gives us a real insight into the world of the Egyptians and meticulous planning that went into the journey into the afterlife. After the success of Tutankhamun, I’m confident that this exhibition will prove to be a huge hit with both adults and children alike.”

About Superbreak
Superbreak is the internet division of Superbreak Mini Holidays Limited, the market leader for short breaks and hotels throughout the UK. Superbreak is part of Holiday Break plc. Based in York, England, Superbreak specializes in booking cheap weekend breaks in 2-5 star hotel accommodation throughout Britain for the leisure traveler. Superbreak holds allocations of rooms at all hotels and can make bookings up to and on the day of departure.

Image: Weighing of the heart by Anubis, detail from the Book of the Dead of Ani. Egypt, c. 1275 BC, from British Museum website

Judith Rubin
Judith Rubin
Judith Rubin ([email protected]) is a leading journalist, content marketing specialist and connector in the international attractions industry. She reports on design and technical design, production and project management, industry trends and company culture. From 2005-2020 she ran communications and publications for the Themed Entertainment Association (TEA). In 2013, she was honored with the TEA Service Award. She was development director of IMERSA and publicist for the Large Format Cinema Association, and has contributed to the publications of PLASA, IAAPA and the International Planetarium Society. Judith joined World’s Fair magazine in 1987, which introduced her to the attractions industry. She joined InPark in 2010. Judith earned a BFA from Pratt Institute. She has lived in Detroit, New York, Oakland, and now Saint Louis, where she is active in the local arts community.

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