A Smash & Reload is currently in production for the French theme park LePAL. The interactive ride is designed to fit into an existing building, with the TooMush IP as gameplay. BoldMove is planning to diversify its IP offer and formats, with increased throughput to create an interactive dark ride that can stand alone or fit premium locations.
Midway game approach for inclusive attraction
Smash & Reload’s midway game approach allows for interactivity with focus on a simple and intuitive action, which is based on a two-step approach to balance the skills of all players. This caters for an inclusive experience with broad demographic reach: while being dynamic (moving & rotating), vehicle movements are not extreme, characters are relatable with an easy-to-understand storyline. The ride features a comprehensive experience with vehicle movements, action, light and sound designed to keep the players engaged during the entire ride.
Benoit Cornet, CEO of BoldMove Nation, explains: “All vehicles will be fully synchronized in a smooth choreographic movement, which means they simultaneously turn and stop at each screen during loading and smashing. This creates more excitement during the ride for all players and optimizes the experience, avoiding sound pollution between the vehicles. Players are immersed in a global ‘ambiance’ that is changing according to each phase they play. To this end we integrate exciting light and projection technologies on special materials inside and outside of the ride with partners like Chauvet and Panasonic.”
Smart configurations for varied environments and higher capacity
BoldMove’s Smash & Reload comes in two shapes: the Original with five vehicles and the Compact XXS with three vehicles. These layouts can be multiplied, repeating the same content, or offering a different ride for each. Smash & Reload XXS can also be used as a component in a larger immersive experience, combining multiple stories and thus achieving a larger capacity. An example of this creative use of available components is the 3XXS version (3 theaters). In this setup, three separate narratives are made possible by combining them in a larger venue as part of an overarching story and theming. These three rides can each feature their own immersive walkthrough, opening possibilities for creative and repeatable activities.
For the parks which need a very high capacity, the Original can be used in multiples for stellar performance, operating in synchronization with each other such as it is the case for the 2XO combination. In this case, both dark rides are sharing the same entry and preshow, leading to a single loading platform and post-show. The compact format of the ride and the pragmatic and realistic configuration provides an incredible experience to around 800 persons per hour, limiting the infrastructural needs to a standard industrial building.
Benoit Cornet concludes: “We keep developing and diversifying the Smash & Reload range so each venue obtains a unique configuration with different visitor experiences. Our team can also turn an existing park mascot and story into an interactive ride experience with adapted media content and characters. I’m proud to say that we succeeded in creating a future-proof dark ride that is affordable for everyone and will offer a fun and memorable experience for park guests!”