Thursday, November 30, 2023

BRC Imagination Arts’ recommendations for Balboa Park 2015 Centennial Celebration to mark 100th anniversary of 1915 San Diego world expo

From the Balboa Park Cultural Partnership:
‘The year 2015 represents an important milestone in the history of Balboa Park, the much beloved, “jewel of San Diego.” Not only is it a time to celebrate the remarkable 100 years since Balboa Park’s 1915 Panama-California Exposition, it is also a significant opportunity to look forward to the next 100 years of the Park’s evolution.

‘We are very pleased to present the following 2015 report by BRC Imagination Arts, prepared for the Balboa Park Cultural Partnership and funded through The Legler Benbough Foundation. This exciting document resulted from a workshop conducted by BRC in November 2010 with representatives from Balboa Park arts and cultural institutions, peer institutions throughout San Diego, City officials, and others.

The Reuben H. Fleet Science Center in Balboa Park

The report identifies a dynamic mission for San Diego’s 2015 celebration: Celebrate “A Year of Creativity” that brings together innovative experiences with art, culture, nature, technology, and science. The BRC report also includes numerous recommendations for specific visitor experiences that can be developed to draw both tourists and San Diegans to the celebration. While we do not expect to implement all of the BRC recommendations, we are inspired by many of them. Particularly, we would like to highlight the recommendation for a Nighttime Spectacular – a sound and light show that will animate the facades of all of the major buildings in Balboa Park and become a must-see experience.

‘We are also pleased to report that additional work has been taking place following the November 2010 workshop to further develop specific concepts for 2015 visitor experiences. Proposals are currently being prepared to identify the resources required to further advance these initiatives.

‘We look forward to collaborating with the City of San Diego 2015 Panama-California Centennial Celebration Host Committee, and others, to make 2015 a world-class celebration.


Click here for the Balboa Park 2015 Centennial Celebration Report by BRC Imagination Arts.’

Judith Rubin
Judith Rubin
Judith Rubin ([email protected]) is a leading journalist, content marketing specialist and connector in the international attractions industry. She reports on design and technical design, production and project management, industry trends and company culture. From 2005-2020 she ran communications and publications for the Themed Entertainment Association (TEA). In 2013, she was honored with the TEA Service Award. She was development director of IMERSA and publicist for the Large Format Cinema Association, and has contributed to the publications of PLASA, IAAPA and the International Planetarium Society. Judith joined World’s Fair magazine in 1987, which introduced her to the attractions industry. She joined InPark in 2010. Judith earned a BFA from Pratt Institute. She has lived in Detroit, New York, Oakland, and now Saint Louis, where she is active in the local arts community.

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