Thursday, May 23, 2024

Brogent to premiere virtual racing experience at Germany’s Hockenheimring

Brogent Technologies, Inc. and the Hockenheimring announced a partnership to create an immersive virtual racing experience at the new Welcome Center at the Hockenheimring, scheduled to open in April 2023.

C.H. Ouyang, CEO and President of Brogent Technologies, Inc., said, “As a big fan of sports cars, I am thrilled to say that Brogent is turning the 6-DOF motion platform and our patented motion programing that our flying theaters are using into the real-time interactive virtual racing experience and take one step ahead to integrate it with the sophisticated mini-LED dome screen and bring the experience at the renowned German racing circuit, Hockenheimring. To me, it’s like a sweet dream come true.”

The market for virtual racing experience has been growing during the pandemic, allowing motorsport fans to enjoy racing events despite the lockdown, as more and more motorsport fans and even racers participate in the online virtual racing experiences. This trend — where the fan base of virtual racing and esports is growing — is benefiting race track operators and race car brand owners by engaging next-generation motorsport fans with the latest interactive technologies to give them the opportunity to experience the thrill of racing without the need for major investment and without the risk of accidents, enhancing the visitor experience and driving attendance and brand awareness.

Joint statement by Jorn Teske and Jochen Nerpel, Managing Directors of Hockenheim-Ring GmbH: “We would like to thank our partners from Brogent Technologies for choosing the newly built Welcome Center at the Hockenheimring for the world-exclusive premiere of their new premium racing simulator. Once the venue opens in spring 2023, our visitors will be able to enjoy an unprecedented immersive racing experience. We are proud and excited about this and are sure that the simulator will be an excellent addition to the Welcome Center, where our visitors and fans are supposed to literally feel the exciting atmosphere of the race track. No doubt they will be just as thrilled as we are. Who wouldn’t want to feel like a racing driver?”

Unveiled by Brogent at the IAAPA Expo in Orlando, the premium racing simulator will be installed in the new Welcome Center at the Hockenheimring and is scheduled to be operational by the end of April 2023.

Related Articles

Latest Articles