Memphis’ Baron Von Opperbean immersive experience announces opening date

BVO will open an 8,000-square-foot Baron Von Opperbean and the River of Time immersive experience inside the former site of the Mud Island river museum in downtown Memphis on Saturday, March 7, 2026.

Baron Von Opperbean and the River of Time will be built in phases, with other sections of the experience coming online later in 2026, and completion of the redevelopment of the 33,000-square-foot space expected in 2027.

In its current equity funding round, BVO has raised $450,000 toward its $1 million phase 1 goal, and that’s in addition to early support that helped launch the company, including:

  • $167,000 raised through a Wefunder crowd-investing campaign
  • $75,000 in sponsorship funding from Memphis Tourism
  • $10,000 in grants from the Downtown Memphis Commission

These funds are being used to hire additional team members to accelerate the physical and digital build-out of the experience.

“March 7 is more than an opening date – it’s a signal flare. Memphis is built on bold moves, and bringing BVO to Mud Island is one of them,” BVO CEO Jee Vahn Knight said. “We’re not just unlocking a building, we’re unleashing a part of Memphis’ riverfront that’s been waiting for its next big swing. Adventure, energy, curiosity – it all starts March 7. And in true Memphis fashion, we’re kicking that door open with imagination, grit, and zero hesitation.”

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