Building on 25 years of expertise in immersive design, Moment Factory brings La Serre des Mondes to Futuroscope, demonstrating how narrative environments can enrich theme park offerings and elevate guest engagement. Opened in February for the park’s 39th season, this multi-sensory permanent attraction invites visitors to explore a vibrant botanical world that responds to their every movement.
This marks the second major collaboration between Moment Factory and Futuroscope following the success of Les Abysses de Lumière at Aquascope, winner of several industry awards including the 2025 Thea Award for Outstanding Achievement in Water Parks.
Located near Poitiers, Futuroscope Xperiences attracts 2.5 million visitors annually and continues to push innovation in European theme parks. To enhance its offerings, the park commissioned Moment Factory to transform Pavilion 360 into an attraction that shifts guests from observation to active, free-flow engagement.
“Following the success of Aquascope, Moment Factory was a natural choice to bring new life to Pavilion 360,” says Rodolphe Bouin, Chairman of Futuroscope’s Management Board. “They consistently deliver innovative solutions that are both operationally robust and creatively daring, allowing us to surprise visitors’ senses while optimizing existing infrastructure without major construction.”
La Serre des Mondes: A multi-sensory botanical mission
Led by Moment Factory’s creative teams and FMD’s technical expertise, this immersive experience combines narrative design, projection mapping, and responsive systems to transform the space into a living ecosystem unfolding across a four-act spatial story. Visitors begin in botanist Isaac Verdelius’s workshop, where they can discover his unusual botanical collection that reacts to their presence.
As the story unfolds, guests discover the greenhouse, where its delicate balance is under threat. The botanist invites them into a secured airlock (SAS), where he discovers what is wrong with his collection and asks visitors to help save his plants. The journey culminates in an engaging finale, where guests gather around 18 drums connected to a giant tree. Working together, they send rhythmic beats that follow pulses of light, helping restore the ecosystem.
“The Futuroscope team always brings us stimulating challenges, and we were eager to embark on this second collaboration with them. With La Serre des Mondes, we really wanted to place visitors at the heart of the action,” explains Alexandre Lupien, Creative Director at Moment Factory. “Together, we imagined a living, breathing, interactive botanical world that engages all the senses and lets guests work together to experience a truly fulfilling collective moment.”
The flexibility of multimedia innovation
In today’s global theme park landscape, where constant innovation must be balanced with operational realities, this project serves as a model of strategic asset revitalization. By repurposing a former installation into a higher-capacity attraction accommodating 800 visitors per hour over a 17-minute cycle, the project demonstrates how immersive walkthrough experiences can maximize the potential of existing park assets.
Amid an industry often saturated with screen-based media, La Serre des Mondes distinguishes itself through hybrid scenography. By weaving physical components, such as a greenhouse structure, a large scenic tree, and real instruments, into sophisticated digital environments, the experience achieves a sensory depth that resonates with modern audiences seeking authentic, collective engagement.
The studio’s recent projects include Curiosity Cove at Mandai Wildlife Reserve, Singapore’s largest indoor nature-inspired playscape for young children; a Real Madrid–themed interactive journey at Bernabéu stadium with Realmadrid Games; and a third collaboration with Universal Studios for their Super Nintendo World lands.
