Sunday, April 14, 2024

Caesars Entertainment breaks ground on new Longmu Bay resort in China; RMB 3B investment is the first of company’s 5-year Asian expansion

Caesars Palace Longmu Bay - Groundbreaking
All photos: Caesars Entertainment Corp.

Caesars is partnering with Guoxin Longmu Bay Investment Holding Co. Ltd., a subsidiary of Jiangsu Guoxin Investment Group Limited (JSGX). The flagship 5 star luxury Longmu Bay resort, set to open in 2014, represents the first major venture of Caesars Global Life, a non-gaming division created to develop and manage branded luxury hotels, resorts, residences, villas, retail and entertainment destinations. The company plans to develop 25 hotels and resorts in China over the next five years.

LAS VEGAS, USA /PRNewswire/ — Caesars Entertainment Corporation announced its Asia-Pacific debut with the groundbreaking of Caesars Palace Longmu Bay in Hainan, China. Caesars is partnering with Guoxin Longmu Bay Investment Holding Co. Ltd., a subsidiary of Jiangsu Guoxin Investment Group Limited (JSGX). Guoxin Longmu Bay Investment Holding Co. is developing the area for global tourism, which in the first development phase covers approximately five square kilometers with a total investment of RMB 36 billion. Caesars Palace Longmu Bay will be the jewel in the crown with more than RMB 3 billion investment planned.

“Caesars Palace Longmu Bay will set a global luxury standard in China and build a foundation for Caesars’ expansion throughout the Asia-Pacific region, where our brands and reputation are already our most valuable assets,” said Caesars Entertainment Chairman, CEO, and President Gary Loveman. “We are very pleased to be working with Guoxin Longmu Bay Investment Holding Co. Ltd. on this landmark resort.”

Lead architect PTW heads a team of world-class architects and designers to create the  1,000 room hotel. Caesars will create destination culinary experiences with celebrity and Michelin-rated chefs to serve the best in local, regional and global cuisine.
Caesars Palace Longmu Bay

A-list celebrity entertainment and production shows featured in two uniquely distinct Colosseum entertainment venues are planned. Caesars Palace Longmu Bay will host 36 holes of championship golf by leading designers and offer a golf school by a legendary pro. The luxury resort will also include a marina, spa, retail and other amenities, all located on China’s only west-facing shoreline, incorporating both water and underwater design features throughout. Caesars Palace Longmu Bay is expected to open in 2014.

“Caesars Entertainment brings extensive experience in worldwide tourism, entertainment, hospitality and management. After significant research and rigorous evaluation, we selected Caesars Entertainment for all those reasons and are honored to partner with them to introduce Caesars Palace Longmu Bay,” said Jiang Xushen, Vice President of Jiangsu Guoxin Investment Group Limited and Chairman of Guoxin (Hainan) Longmu Bay Investment Company Limited. “With support from Jiangsu and Hainan provincial governments and partners in the industry, we have the confidence and capability to develop Caesars Palace Longmu Bay into a new landmark for world coastal tourism at the most beautiful sunset beach in China.”
Caesars Palace Longmu Bay

About Caesars Entertainment Corporation
Caesars Entertainment Corporation is the world’s most geographically diversified provider of branded casino entertainment, operating 52 resorts in seven countries. Since its beginning in Reno, Nevada, more than 73 years ago, Caesars has grown through development of new properties, expansions and acquisitions. The company’s properties operate primarily under the Harrah’s®, Caesars® and Horseshoe® brand names. Caesars also owns the World Series of Poker® and the London Clubs International family of casinos. Caesars Entertainment is focused on building loyalty and value with its customers through a unique combination of great service, excellent products, unsurpassed distribution, operational excellence and technology leadership. For more information, please visit

About Guoxin (Hainan) Long Mu Bay Investment Company Limited
Guoxin (Hainan) Longmu Bay Investment Company Limited is a wholly-owned subsidiary of Jiangsu Guoxin Investment Group Ltd. Beginning October 21, 2008, with Hainan provincial government’s approval, Guoxin (Hainan) Longmu Bay Investment Company Limited is responsible for the overall planning and infrastructure development of Longmu Bay International Resort.

About Jiangsu Guoxin Investment Management Group Ltd.

Established in August 2001 with registered capital of RMB 10 billion, Jiangsu Guoxin Investment Group Limited is the main state-owned investment entity. Since its inception, the group company leverages its three major industries of electricity energy, financial service and real estate to invest in nearly 50 energy projects and enterprise from banking, insurance, trust and security, and international trading business. The group has more than 20 large development projects including resorts and has built 13 five-star hotels. At the end of 2010, the group company’s total capital valued as RMB 100 billion.

Judith Rubin
Judith Rubin
Judith Rubin ([email protected]) is a leading journalist, content marketing specialist and connector in the international attractions industry. She reports on design and technical design, production and project management, industry trends and company culture. From 2005-2020 she ran communications and publications for the Themed Entertainment Association (TEA). In 2013, she was honored with the TEA Service Award. She was development director of IMERSA and publicist for the Large Format Cinema Association, and has contributed to the publications of PLASA, IAAPA and the International Planetarium Society. Judith joined World’s Fair magazine in 1987, which introduced her to the attractions industry. She joined InPark in 2010. Judith earned a BFA from Pratt Institute. She has lived in Detroit, New York, Oakland, and now Saint Louis, where she is active in the local arts community.

Related Articles

Latest Articles