Friday, May 20, 2022

Immersive retail experience company CAMP brings a unique Disney story to its locations

CAMP will open its newest themed experience: “Mickey & Friends x CAMP: An Extra Big Adventure” on May 28 at the 5th Avenue flagship store in New York City. This interactive collaboration is the first of several Disney-themed experiences that CAMP will launch in 2022 and that will travel to other CAMP locations later this year and beyond.

Launched in 2018, CAMP creates immersive retail experiences that inspire and engage families through a unique combination of play, product and programming. CAMP operates eight retail locations in Connecticut, Massachusetts, New Jersey, New York, Texas and is expanding to Los Angeles, California, later this month. CAMP recently participated in the 2021 Disney Accelerator, a program that is designed to accelerate the growth of innovative companies from around the world.

“We are excited to bring a splash of Disney magic to our CAMP families, with an extraordinary adventure right in their own backyard,” says Ben Kaufman, CAMP’s Co-Founder and CEO. “There is no icon or group of characters in history that transcends generations and connects families and friends more than Mickey & Friends. Collaborating on this project with the team at Disney has been a dream come true.”

Behind CAMP’s signature Magic Door is an immersive experience where families will be guided by a CAMP Counselor through a narrative-driven adventure, packed with plenty of Disney and CAMP magic. Guests will climb, slide, bounce and dance their way through a unique themed environment.

“Mickey & Friends have inspired friendships around the world with their enduring bond and countless adventures,” said Stephanie Young, President, Disney Consumer Products, Games and Publishing. “By collaborating with CAMP, we are able to connect families with our characters like Mickey & Friends through innovative storytelling and an immersive retail experience.”

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