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Coca-Cola Signs Decade-Long Sponsorship Deal with Sea World Parks and Entertainment

Artwork copyright and courtesy the Coca-Cola Company.

ORLANDO, Fla., USA, Dec. 16, 2011 /PRNewswire/ — SeaWorld Parks & Entertainment announced today a 10-year agreement with The Coca-Cola Company that makes Coca-Cola® the “Official Refreshment Beverage” of our parks beginning January 1, 2012.
 

The new agreement includes product offerings, consumer promotions and sponsorship opportunities designed to maximize marketing collaboration and activation. Coca-Cola fountain beverages will be made available to park guests throughout the company’s 10 parks including at restaurants, dining services, mobile carts and vending areas. Products will include Coca-Cola®, Diet Coke®, Sprite®, Coke Zero™ and Dasani® as well as other non-alcoholic beverages including soda, water, energy drinks, teas, juices and even coffee through its Georgia Coffee™ brand.

“The Coca-Cola Company’s exceptional beverage brands, significant global reach and, most importantly, inspiring commitment to global citizenship will make for extraordinary joint programs,” said Jim Atchison, president and chief executive officer for SeaWorld Parks & Entertainment. “Our two companies share a like-minded mission to make a positive difference in the world and we are thrilled at the endless possibilities to create new products and programs that will benefit our guests, our communities and the natural world.”

“We are happy that SeaWorld Parks and Entertainment is now a member of the Coca-Cola family,” said Stefanie Miller, Group Vice President of Strategic Properties for Coca-Cola Refreshments. “We look forward to leveraging our joint sustainability activities and brands to inspire and refresh SeaWorld Parks and Entertainment consumers through unique, value-added programs.”

ABOUT SEA WORLD PARKS & ENTERTAINMENT
The 10 parks of SeaWorld Parks & Entertainment inspire 23 million guests a year to celebrate and conserve the natural world. Through up-close animal encounters, educational attractions and innovative entertainment, each guest leaves with a heightened sensitivity to the world around them and an awareness of the plight of animals in the wild. The company also recently announced the formation of SeaWorld Pictures and plans to expand into other branded entertainment platforms.

The company, headquartered in Orlando, Fla., owns and operates SeaWorld Orlando, SeaWorld San Antonio, SeaWorld San Diego, Busch Gardens Tampa, Busch Gardens Williamsburg, Discovery Cove and Aquatica in Orlando, Adventure Island in Tampa, Water Country USA in Williamsburg and Sesame Place in Langhorne, Pa. near Philadelphia.

SeaWorld Parks & Entertainment also is a global leader in animal care and conservation. The company has rescued more than 20,000 orphaned, injured or ill animals over the past four decades and contributed more than $50 million to conservation worldwide. SeaWorld Parks & Entertainment is a portfolio company of Blackstone.

Joe Kleimanhttp://www.themedreality.com
Raised in San Diego on theme parks, zoos, and IMAX films, Joe Kleiman would expand his childhood loves into two decades as a projectionist and theater director within the giant screen industry. In addition to his work in commercial and museum operations, Joe has volunteered his time to animal husbandry at leading facilities in California and Texas and has played a leading management role for a number of performing arts companies. Joe has been News Editor and contributing author to InPark Magazine since 2011. HIs writing has also appeared in Sound & Communications, LF Examiner, Jim Hill Media, and MiceChat. His blog, ThemedReality.com takes an unconventional look at the attractions industry. Follow on twitter @themedreality Joe lives in Sacramento, California with his fiancé, two dogs, and a ghost.

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