Wednesday, February 21, 2024

Cosm bringing immersive entertainment venue to Texas

November 16, 2022 – Cosm, a global leader in experiential media and immersive technology, today announced plans to build its second public entertainment venue at Grandscape in The Colony, Texas. The company’s forthcoming venue will bring entertainment to life through its state-of-the-art technology, seamlessly bridging the gap between virtual and physical realities. 

Cosm was founded in 2020 by Dallas-based Mirasol Capital, through a series of acquisitions of businesses in spatial computing, specialty design, engineering, and immersive video production. Additionally, the company has an office location at the Old Parkland campus where Mirasol is headquartered. With its Dallas roots, opening a venue in the area has been on Cosm’s roadmap since its inception. 

Jeb Terry

“Under the leadership of CEO Jeb Terry, Cosm is leveraging its technology to create a new category of immersive entertainment called ‘shared reality’, working with partners globally to stream live content to physical venues and to virtual worlds alike,” said Steve Winn, Mirasol Capital’s CEO and majority owner of Cosm. “We are just getting started and have plans to open venues around the world.” 

“Dallas and North Texas are in Cosm’s DNA,” added Jeb Terry, Cosm’s CEO and President. “Not only is the area experiencing explosive growth, but I am from Dallas and have family there. We’ve always seen a North Texas location as a core anchor for our business. There is an incredible opportunity to grow alongside The Colony community, and we are proud to call Grandscape ‘home’ to our second venue.” When completed, Grandscape will be one of the largest and most unique mixed-use real estate developments in the country. Stretching across more than 400 acres, the expansive lifestyle destination expects millions of visitors per year and features retail, entertainment, residential, dining, and attractions. Cosm will be in the heart of Grandscape’s entertainment area by the ever-popular outdoor stage and lawn.  

“We are excited to have Cosm join the Grandscape family, this innovative venue will thrill visitors in a true one-of-a-kind immersive experience.” Jeff Lind, President of Grandscape. 

Designed by Dallas-based architects HKS, Cosm’s second venue will house its proprietary, best-in-class technology, where guests will be able to directly experience immersive content across a variety of programming categories, including live sports and entertainment, experiential events, immersive art, music, and more. 

“We’ve been very fortunate to design and shape the venues and physical environments for every major sports franchise in the DFW market. Adding our partnership with Cosm to this list is truly special since this new venue will host fully immersive, virtual environments,” said Mark A. Williams, FAIA and Global Director of Venues for HKS. “Cosm offers unparalleled content through live sports, music and entertainment. Consumers will be embedded into these events without having to travel to them, which is a fantastic evolution in the fan experience.” 

Earlier this year, Cosm unveiled plans to build its first public venue in Los Angeles, California at Hollywood Park, adjacent to SoFi Stadium and Intuit Dome.

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