Monday, April 12, 2021

Cruden Opens Company’s First Chinese Hi-Tech Racing Center in Guangzhou

[quote]There is a huge market in China for this new type of business, driven by the new simulator technology.” — Tian Dong, co-founder of Huan Teng Technology[/quote]

Beijing, China – Cruden, the world’s leading professional motion simulation company, has supplied China’s first ever simulator centre using professional simulators.

The 5000 m2 Huan Teng Technology (or D2L in English) center in Guangzhou opened in June and features eight Cruden Hexatech Formula Style race car simulators linked together. The high end private members’ club offers a Formula 1 racing attraction in addition to poker, pool, indoor golf, massage facilities, a sports bar, restaurant and meeting rooms, across two floors.

The venture is a multi-million dollar investment by partners Tian Dong and Ye Lin who renovated a former car dealership in one of the busiest streets in Guangzhou, which is China’s third largest city, located in the south of China. Dong, who also owns BMW, Lexus, Mercedes and Mini dealerships in China and who has other attractions interests globally, was inspired by the Cruden installation at the Vortex Racing simulation center in Montreal.

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“I spent about half year researching which simulators to use, all over the world. I found the Cruden technology to be the closest product to real F1 cars. Their 6-DOF motion system is the most stable and other simulators from different suppliers were not competitive. As Cruden designs all aspects of the simulator in-house, we are already able to plan making a city race track of Guangzhou,” says Tian Dong, co-founder of Huan Teng Technology.

“We are really pleased to have Cruden’s first installation in China, and look forward to Huan Teng Technology’s customers’ reaction to an experience which is totally new to the market,” says Frank Kalff, commercial director of Cruden. “This installation is a demonstration of Cruden’s ability to design and theme a complete simulator area themed attraction, going beyond what might be expected of an equipment manufacturer.”

It is hoped that the high end venue will attract between 600 and 800 visitors per week. The owners are targeting the under 40 age group of both males and females, as well as business customers from the car dealership businesses.

www.cruden.com

PHOTOS courtesy Cruden.

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