Tuesday, September 21, 2021

Disney-Pixar’s Cars 2 is on track to become largest film merchandise program in licensing industry history – 12-acre Cars Land will be central feature to Disney California Adventure in 2012

Disney Consumer Products announced Disney-Pixar’s Cars 2 is on track to become the largest film merchandise program in licensing industry history – eclipsing Toy Story 3’s global sales last year. Since the first film in 2006 through the 2010 holiday season, the Cars franchise has generated $10 billion in global retail merchandise sales. It was announced in preparations for next week’s Licensing International Expo 2011 in Las Vegas, NV. (Photo: Business Wire)

In summer 2012 Disney Parks & Resorts will open 12 acres of Cars Land, featuring three new immersive attractions at Disney California Adventure. Cars Land will be the focal point in a major marketing campaign to promote California Adventure. 

Disney opens the first Disney Baby concept store in fall 2012 in Glendale, Calif.

 GLENDALE, Calif.–(BUSINESS WIRE)–Disney is poised to continue expanding its presence on retail shelves with a wide variety of franchises and new entertainment support to keep them as popular as ever. During a media presentation today in preparation for the annual Licensing International Expo 2011 trade show next week, Andy Mooney, chairman of Disney Consumer Products, said that sales of Disney-branded merchandise have grown at a compounded rate of 12 percent per annum over the last 10 years. Mooney also outlined the division’s strategies to continue broadening its market reach and increase global sales, including: a Disney Baby retail store strategy; the growth of mega franchises such as Disney•Pixar Cars; and the incredible lasting power of Mickey Mouse – the world’s largest on track to generate $9 billion in global retail sales.

Ranked as the third most recognized brand in the world*, Disney is the only entertainment company with both brand and franchise equity enabling it to compete in a very broad market.
New content and merchandising programs for evergreen classics such as Disney Princess and Winnie the Pooh, new original programming from Disney Channel and the new Disney Junior brand and upcoming preschool channel, as well as plans for ongoing content for Disney Fairies and Toy Story are set to propel sales of Disney-branded merchandise and growth for Disney franchises.

Disney is making investments to build Disney Baby as a brand and a business, including digital platforms, social media, product seeding and a loyalty program. Additionally, Disney will expand the business into retail when it opens the first Disney Baby concept store in fall 2012 in the Los Angeles area at The Americana at Brand in Glendale, CA.

In less than five years since the original Disney•Pixar film release, merchandise for the Cars franchise has generated global retail sales of more than $10 billion including sales from the 2010 holiday retail season — with sales sustained at high levels every year since theatrical release and making it among Disney’s top franchises. Retail merchandise for Cars 2 began to roll out globally in mid-May and is already on track to meet retail projections that will exceed Toy Story 3’s sales last year, positioning it to become the largest merchandise program in licensing industry history.

In summer 2012 Disney Parks & Resorts will open 12 acres of Cars Land, featuring three new immersive attractions at Disney California Adventure. Cars Land will be the focal point in a major marketing campaign to promote California Adventure.

Disney•Pixar’s Toy Story franchise has been tremendously successful and was recognized as “Property of the Year” by the Toy Industry Association in 2010.

As Walt Disney himself said, “We should never forget that it all started with a Mouse.” Binding generations together more than any other character, Mickey Mouse continues his reign as Disney’s most popular character and remains the most valuable franchise in the world by a substantial margin.

About Disney Consumer Products
Disney Consumer Products (DCP) is the business segment of The Walt Disney Company (NYSE:DIS) and its affiliates that extends the Disney brand to merchandise ranging from apparel, toys, home décor and books and magazines to foods and beverages, stationery, electronics and fine art. This is accomplished through DCP’s various lines of business which include: Disney Toys, Disney Fashion & Home and Disney Food, Health & Beauty. Other businesses involved in Disney’s consumer products sales are Disney Publishing Worldwide, the world’s largest publisher of children’s books and magazines, and www.DisneyStore.com and www.DisneyStore.co.uk, the company’s official shopping portals. The Disney Stores retail chain, which debuted in 1987, is owned and operated by Disney in North America, Europe, and Japan. Visit www.disneyconsumerproducts.com.

*According to the Landor Company brand asset valuator for 2011 in North America

Judith Rubin
Judith Rubin ([email protected]) is a leading journalist, publicist, strategist, blogger, content marketing specialist and connector in the international attractions industry. She excels at writing about all aspects of design and technical design, production and project management. Areas of special interest include AV integration and show control, lighting design and acoustics, specialty cinema, digital video and world’s fairs. Judith has ties to numerous industry organizations. From 2005-2020 she ran communications, publications and social media for the Themed Entertainment Association (TEA). In 2013, she was honored with the TEA Service Award. She was development director of IMERSA, and co-chair of the 2014 IMERSA Summit. She was publicist for the Large Format Cinema Association in the 1990s, now part of the Giant Screen Cinema Association (GSCA) and has also contributed to the publications of PLASA, IAAPA and the International Planetarium Society. Already making her mark as a magazine and book editor, Judith joined World’s Fair magazine in 1987, which introduced her to the attractions industry. Launching as a freelancer in the mid 1990s she has contributed to dozens of publications and media outlets including Funworld, Lighting&Sound America, Sound & Communications, Urban Land, The Raconteur and The Planetarian. She joined InPark in 2010. Judith earned a Bachelor of Fine Arts from Pratt Institute. She has lived in New York City and the San Francisco Bay Area, and now makes her home in Saint Louis, where she is active in the local arts and theater community.

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