Monday, September 27, 2021
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Electrosonic Provides AV and Show Control Systems for China State Shipbuilding Pavilion at World Expo 2010 Shanghai


Electrosonic provided the extensive audio, video and show-control systems for the China State Shipbuilding Pavilion at the Shanghai 2010 world’s fair. The pavilion experience enables visitors to explore the role of shipping in China’s past, investigate exciting concepts for future floating cities and farms, and simulate navigation. Electrosonic was challenged to deliver multi-image and edge-blended displays onto unusual surfaces; and furnish immersive interactive experiences for visitors. The pavilion will continue to operate as a permanent museum and exhibit long after the Expo is over.

Overall, Electrosonic furnished front, rear, and fog projection screens with the majority of surfaces edge-blended and/or warped to accommodate unusual screen geometry. More than 100 projectors were installed, as well as a videowall and 23 plasma and LCD displays – nine of them with built-in touch-sensitivity – ranging from 21 to 103 inches. In addition, 72 individual audio inputs and 94 individual audio outputs feed approximately 150 speakers.

Full story here.

Judith Rubin
Judith Rubin ([email protected]) is a leading journalist, publicist, strategist, blogger, content marketing specialist and connector in the international attractions industry. She excels at writing about all aspects of design and technical design, production and project management. Areas of special interest include AV integration and show control, lighting design and acoustics, specialty cinema, digital video and world’s fairs. Judith has ties to numerous industry organizations. From 2005-2020 she ran communications, publications and social media for the Themed Entertainment Association (TEA). In 2013, she was honored with the TEA Service Award. She was development director of IMERSA, and co-chair of the 2014 IMERSA Summit. She was publicist for the Large Format Cinema Association in the 1990s, now part of the Giant Screen Cinema Association (GSCA) and has also contributed to the publications of PLASA, IAAPA and the International Planetarium Society. Already making her mark as a magazine and book editor, Judith joined World’s Fair magazine in 1987, which introduced her to the attractions industry. Launching as a freelancer in the mid 1990s she has contributed to dozens of publications and media outlets including Funworld, Lighting&Sound America, Sound & Communications, Urban Land, The Raconteur and The Planetarian. She joined InPark in 2010. Judith earned a Bachelor of Fine Arts from Pratt Institute. She has lived in New York City and the San Francisco Bay Area, and now makes her home in Saint Louis, where she is active in the local arts and theater community.

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